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Building the Right Product, The Right Way

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Publié le

Odoo Experience 2019
Building the Right Product, The Right Way
Nicolas Jacobeus, Founder & CEO, Belighted

Publié dans : Business
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Building the Right Product, The Right Way

  1. 1. Insights from 12 years of helping launch new software products Building the right product, the right way Nicolas Jacobeus
  2. 2. PRODUCT
  3. 3. PRODUCT🚫
  4. 4. PUTTING ALL YOUR MONEY IN THE PRODUCT 1
  5. 5. “Build it and they will come”
  6. 6. 9,999 in 10,000 Mobile Apps Will Fail (https://www.startupgrind.com/blog/9999-in-10000-mobile-apps-will-fail-heres-why/)
  7. 7. SPENDING TOO MUCH TIME ON PLANNING ALL FEATURES 2
  8. 8. (https://www.construx.com/books/the-cone-of-uncertainty/)
  9. 9. RELEASING THE PRODUCT AND ONLY THEN WONDERING HOW TO MARKET IT 3
  10. 10. DELAYING LAUNCH FOR NO GOOD REASON 4
  11. 11. “If you aren't embarrassed by the first version of your product, you shipped too late.” Reid Hoffman (LinkedIn)
  12. 12. TRYING TO CLONE A COMPETITOR 5
  13. 13. AVOIDING UNHEALTHY PRODUCT FIXATION
  14. 14. WHAT ARE YOU TRYING TO SOLVE? 1
  15. 15. JTBDJobs to be Done
  16. 16. Fall in love with the problem, not the solution.
  17. 17. DO THE THINGS IN THE RIGHT ORDER 2
  18. 18. TRACTION BEFORE PRODUCT
  19. 19. FOCUS ON FEEDBACK FROM THE START 3
  20. 20. PROBLEM FEEDBACK
  21. 21. “As far as the customer is concerned, the interface is the product.” Jef Raskin (Macintosh project)
  22. 22. 95%of new customer products (https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing) FAIL
  23. 23. (https://www.cbinsights.com/research/startup-failure-reasons-top/)
  24. 24. https://www.belighted.com/resources/software-power-checklist GET THE CHECKLIST

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