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CSR - An Emerging Innovation Paradigm

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Odoo Experience 2019
CSR - An Emerging Innovation Paradigm
Bastien Van Wylick, Impact Valley

Publié dans : Business
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CSR - An Emerging Innovation Paradigm

  1. 1. ODOO EXPERIENCE
  2. 2. HI, I’M BASTIEN • Digital Marketing (Leo Burnett & Happiness) • Digital Transformation (Deloitte Digital) • Digital Innovation (AbbVie) • Social Entrepreneurship (Sharify & CitizenFund) • Sustainable Innovation (Impact Valley)
  3. 3. IMPACT VALLEY We facilitate sustainable innovation by making ecosystems more collaborative.
  4. 4. “Corporate Social Responsibility as a path to an emerging innovation paradigm”
  5. 5. “Corporate Social Responsibility as a path to an emerging innovation paradigm” • Why CSR will be more than a buzzword in corporate environments? • How the societal transition is embraced like a digital transformation? • What concrete action can you take to build your sustainable future? AGENDA
  6. 6. Why CSR will be more than a buzzword in corporate environments?
  7. 7. SOCIAL RESPONSIBILITY EVOLUTION OF CSR • Reduction of negative externalities. • Production of positive impact.
  8. 8. VERSION 1.0: PASSIVE USERS EVOLUTION OF CSR • Financial ressources • Access to new levers of growth
  9. 9. VERSION 2.0: ACTIVE USERS EVOLUTION OF CSR • Human & physical ressources • Acceleration of development
  10. 10. VERSION 3.0: INTERACTIVE USERS EVOLUTION OF CSR • Intellectual ressources • Co-creation of solutions
  11. 11. COMMITTED TALENTS BENEFITS OF COLLECTIVE INTELLIGENCE • Development of new skills and knowledge. • Engagement through valuation.
  12. 12. IMPACTED ORGANIZATIONS BENEFITS OF COLLECTIVE INTELLIGENCE • Accelerated innovation process. • Strong relationship with long-term investment.
  13. 13. ROI FOR MARKETING, HR & INNOVATION BENEFITS OF COLLECTIVE INTELLIGENCE • Inspired by their innovation capabilities. • Contributing through concrete solutions.
  14. 14. How the societal transition is embraced like a digital transformation?
  15. 15. GLOBAL DISRUPTION MAP (BY INDUSTRY) CONTEXT: DIGITAL DISRUPTION Source: Deloitte
  16. 16. DIGITAL IN THE STRATEGY THE JOURNEY: FROM BEGINNER TO DIGIRATI Source: Capgemini Digital intensity: Measures how digital initiatives are within an organization. Transformation management intensity: Measures the capability to drive change through the organization.
  17. 17. BEGINNERS FASHIONISTAS CHANGEMAKERS CONSERVATIVES SocialIntensity Change Management Intensity CSR IN THE STRATEGY THE JOURNEY: OR TO CHANGEMAKER ? Social / Societal intensity: Measures how social initiatives are within an organization. Change management intensity: Measures the capability to drive change through the organization.
  18. 18. SocialIntensity Change Management Intensity CSR IN COM & HR THE JOURNEY: THE DIFFERENT PATHS Social / Societal image: PR initiatives that contribute to your positive image and attract your customers, such as your latest mobile app. Social engagement: Social team-building that create a strong corporate culture and engage your employees, such as your latest digital training. CORPORATE IMAGE CORPORATE SOCIAL ENTERPRISE CORPORATE ENGAGEMENT CORPORATE (SOCIAL) RESPONSIBILITY
  19. 19. SocialIntensity Change Management Intensity CSR IN INNOVATION THE JOURNEY: THE DIFFERENT PATHS Social / Societal enterprise: • Champions model • Collective intelligence • New ways of working • Open innovation CORPORATE IMAGE CORPORATE SOCIAL ENTERPRISE CORPORATE ENGAGEMENT CORPORATE (SOCIAL) RESPONSIBILITY
  20. 20. TOWARDS A NEW PARADIGM THE JOURNEY: THE DIFFERENT PATHS OPEN INNOVATION CHALLENGES INNOVATION ECOSYSTEM CLOSE INNOVATION CHALLENGES CORPORATE SOCIAL RESPONSIBILITY INNOVATION COMMUNITY INNOVATION LAB / HUB HYBRID INNOVATION PROGRAMS INNOVATION ACCELERATOR INNOVATION INCUBATOR SocialIntensity Change Management Intensity External Impact: • Open Innovation Challenges • Innovation Communities • Innovation Accelerator • Innovation Ecosystem Internal Impact: • Close Innovation Challenges • Innovation Lab / Hubs • Innovation Incubator • Innovation Ecosystem
  21. 21. What concrete action can you take to build your sustainable future?
  22. 22. THE APPROACH FROM VISION TO IMPACT
  23. 23. GET INSPIRED BY SOCIAL INNOVATORS CULTURE
  24. 24. EMBED THE FRAMEWORK INTO YOUR BUSINESS VISION & STRATEGY
  25. 25. TEACH BOTTOM-UP IDEATION COMPETENCIES
  26. 26. BRING THE RIGHT STAKEHOLDERS TO BUILD SUSTAINABLE INNOVATION ACTION Sustainable Innovation
  27. 27. MAKE COLLABORATIVE ECOSYSTEMS IMPACT (+ MEASUREMENT) Source: The Shift
  28. 28. CASE: AN OPEN INNOVATION JOURNEY FROM VISION TO IMPACT CISCO INNOVATION STUDIO
  29. 29. VERSION 4.0: COLLABORATIVE USERS THE NEXT STAGE ? CORPORATE VENTURING IMPACT INVESTING • « Corporate Impact Venturing ». • New forms of collaborative ecosystems.
  30. 30. OUR EXPERIMENTAL JOURNEY AN ONGOING PROCESS STARTUP ACCELERATION IMPACT INVESTMENT CORPORATE INNOVATION
  31. 31. THANK YOU! IMPACT-VALLEY.COM

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