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THE YEAR OF
THE USER
Jim Curry
OpenStack Co-Founder
SVP and GM, Rackspace
@jimcurry
DEVELOPERS
2010
DEVELOPERS
2010
DEVELOPERS
EARLY ADOPTERS
2011-2012
DEVELOPERS
2010
DEVELOPERS
EARLY ADOPTERS
2011-2012
DEVELOPERS
EARLY ADOPTERS
USERS
2012-2013
549 millionNova API requests
99.94%API availability
RUNNING
Grizzly
PRIVATE CLOUD
8,500DOWNLOADS
RACKSPACE
GLOBAL CLOUD NETWORK
FOLSOMESSEX
OPENSTACK CODE COMMITS
14%
30%
54%
GRIZZLY
CODE
COMMITS
45COMPANIES
CONTRIBUTED
TO GRIZZLY
This is not about
any one company
This is not about
any one company
This is about
OpenStack
@jajoneill jim@hubspot.com
Jim O’Neill, CIO @ HubSpot
Relationship
in theCloud
and
A
Dharmesh Shah
CTO, HubSpot
Brian Halligan
CEO, HubSpot
2006 A Year to Remember
Changes in Consumer Habits
vs
THEN.
Changes in Consumer Habits
vs
NOW.THEN.
CONSUMERS ARE IN CONTROL.
NO ONE WAKES UP
AND SAYS:
“I can’t wait to
check my spam!”
the marketing playbook
IS BROKEN.
86% skip TV ads
91% unsubscribe from email
200M on the Do Not Call list
44% of direct mail is never opened
the marketing playbook
IS BROKEN.
Marketing peoplelove.
love Product +
Marketing
Company People
Product Marketing
=
HubSpot’s ROCKET SHIP
HubSpot’s ROCKET SHIP
Zombie Servers
More Zombie Servers
Army of Zombie
Servers
2%Public Cloud
Instances Fail
OPERATIONAL COSTS MATTER
2% 20%Public Cloud
Instances Fail
Instance
Turnover
OPERATIONAL COSTS MATTER
99.99%
WE NEEDED MORE RELIABILITY
99.99%
WE NEEDED MORE RELIABILITY
Target Up Time
We Needed More
Control
BETTING ON
Diablo
9
11/2011
108 Cores
0.9TB RAM
BETTING ON
Diablo Essex
169
11/2011 8/2012
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
BETTING ON
Diablo Essex Folsom
166169
11/2011 8/2012
1/2013
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
2004 Cores
21TB RAM
BETTING ON
GRIZZLY
Public Cloud
Private CloudPublic Cloud
+
Private CloudPublic Cloud Bare Metal
+ +
Image Parity
Bare-
metal
Public Private
EFFICIENCY!
4x
INCREASE IN
EFFICIENCY
Efficiency in the
Same Workloads
CONTROL
THE
LIVE DEMO
CHALLENGE!
Public
PrivatePublic
Rainy
HELLOmy name is
InstallProvision ConfigureNetwork
DEMO!
YOU ARE IN CONTROL.
WE
WE
THANK YOU.
dev.hubspot.com
Jim Curry
@jimcurry
jim.curry@rackspace.com
Jim Curry
@jimcurry
jim.curry@rackspace.com
Jim Curry
@jimcurry
jim.curry@rackspace.com

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The Year of the User