Maarten Lens-FitzGerald sets the scene for the first OpenVoice event in Amsterdam by doing a short introduction into the domain of Voice. What is it? Why is this a thing? Why should I pay attention? Answers to be found in the slides.
7. Market leader with ~70% of the global market
~38 million devices sold
> 40.000 skills
>12.000 smart home device intergrations
3rd Generation Devices
Strong community
THE PLAYERS: AMAZON, MARKET LEADER
8. Second position with ~25% of the market
~13 million “Home” devices sold
> 2.000 actions
> 5.000 smart home device integrations
Second generation just announced
Voice is part of Assistant “AI” strategy which is chat
and voice as a service.
Potential 500 million reach with Android
Strong language push, 30+ this year
THE PLAYERS: GOOGLE, CATCHING UP
9. Baidu Raven-HAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta
ITS A THING…
And many more …
10. IT WILL BE IN EVERYTHING
General Electric Stove:
Alexa, tell Geneva to preheat the
oven to 375 degrees.
Ecobee Light Switch:
Full Alexa service
Neato Botvac Connected
Alexa, tell Neato to start
cleaning.
Hunter Signal Ceiling Fan
“Alexa, turn on my kitchen
fan.”
Sonos
Alexa, play Beastie
Boys from Spotify.
Android TV:
Full Assistant service
11. New countries added
this year:
China, India, Italy,
Japan, Canada,
Australia and more
53 MILLION SMART SPEAKERS SOLD
13. Amazon Alexa developer evangelist David Isbitski: Skill engagement grew nearly 75% in 2017
… and 4 out of 5 Alexa customers with an Echo device in the US have used a third-party skill.
15. Do a
“Voice design sprint”
“Test your dialog
100 times before
you code it”
Don’t design the
ultimate flow chart:
find the key
question
Create your brand
persona
DESIGN POINTERS
16. DEVELOPMENT PATHS
Create web service
for Amazon and
Google
Development
platforms
Use creation and
publishing tools
Hire Agency
17. CHALLENGES
Alexa and the Assistant
don’t always understand.
No virality &
tough discovery
Companies need to be humble,
learn and listen.
18. “In the world ruled by tech platforms
it is vital to own the conversation
with your customer.”
- Martine van der Lee, KLM Social Media director
19. Share of business
First available
service
Repeated
positive NPS
Repeated
business results
Hello world
Persona is
established
Tangible value
Top line business growth
Bottom line business savings
Grow services
and organization
Scale agents
Virtual agents
across the org.
Deepen, augment & virtualize
Created by Maarten Lens-FitzGerald, www.lens-fitzgerald.com
Time
CONVERSATIONAL CHANNEL ADOPTION ROADMAP
20. START, LEARN &
OWN YOUR CONVERSATION
It will happen faster than
web or mobile