5 Winning Strategies in Social Ecommerce is a useful guide for retailers heading into 2010 planning. Written by ecommerce bloggers Adam Michelson, Jochen Krisch and Marc Osofsky this ebook will offer 5 proven social strategies that will help retailers increase traffic, conversion rates and order size.
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
5 Winning Strategies Social Ecommerce Ebook
2. Table of Contents
Introduction………………………………………………………………………………pg. 3
Make Your Online Store a Destination………………………………….pg. 4-8
Publish Content to Connect with Customers………………………pg. 9-18
Integrate Concise Product Videos……………………………………..pg. 19-23
Improve ROI with Smart RIA Integration…………………………pg. 24-43
Make Shopping Online a Social Experience……………………..pg. 44-50
Contributor Biographies…………………………………………………….pg. 51-54
Optaros Contact Information…………………………………………….pg. 55-56
3. Introduction
Our experiences working with clients across the globe gives us the unique
opportunity to see how ecommerce trends differ worldwide.
This ebook compiles the social trends we are currently seeing in the
global ecommerce market — trends that we believe will have a
major impact on the future success of online retailers.
4. Make Your Online Store a Destination
Great stores draw you in,
make you want to return often
and entice you to make
significant impulse purchases.
Image credit: elena777
9. Publish Content to Connect with Customers
Many ecommerce retailers continue to rely on mass emails and
pay-per-click advertising as the primary mechanisms for
driving website traffic and sales.
There are two major problems with these tactics:
1. Rising costs
2. Decreasing effectiveness
19. Integrate Concise Product Videos
What is the optimal length for product videos
in online shops?
It’s hard to imagine a more lively discussion topic than this.
24. Improve ROI With Smart RIA Integration
Rich internet application (RIA) capabilities, such as
whiz-bang Flash and AJAX capabilities certainly look cool, but
do they attract a return on investment (ROI) as
ecommerce solutions?
44. Make Shopping Online a Social Experience
Shopping has always been a
social activity. People take
friends and loved ones along
to help them make purchase
decisions and choose the best
products.
Image credit: BWorthey
56. Thank you for your time!
We hope you enjoyed
5 Winning Strategies in Social Ecommerce.
Please connect with us on Twitter, Facebook, LinkedIn or our
Ecommerce Blog to let us know your thoughts.