Unicef Innovation Unit Annual Report July 2012-July 2013

UNICEF INNOVATION UNIT ANNUAL REPORT 07.2012-07.20131
UNICEF
INNOVATION
UNIT ANNUAL
REPORT
07.2012-07.2013
V.11

UNICEF creates and guides approaches that
are transformative, at scale, for the world’s
most vulnerable children.
Innovation at UNICEF is collaboration that translates
ideas, technologies, and partnerships into products,
services, and processes to bring about better, more
equitable results for children.
INTRODUCTION

UNICEF
Global Innovation
There are hundreds of
innovative programmes and
projects throughout UNICEF.
This document highlights
work that has been supported
by the New York Innovation
Unit (OED), and where
solutions have gone to scale.
Current initiatives
Upcoming initiatives
Innovation Labs
INTRODUCTION

Programmes
Using new technology, ideas,
and feedback loops to serve
the hardest-to-reach and most
vulnerable communities.
Products
Co-creating products and their
supporting systems, suited to
the needs of the most vulnerable
populations.
Processes
Improving UNICEF’s ability to target
resources and monitor and manage
results to increase efficiency in
difficult economic environments.
Partnerships
Building partnerships to bring
different sets of skills, viewpoints
and influence to bear on global
challenges.
At UNICEF, we focus on four key areas of Innovation.
INTRODUCTION

Models for Accelerating
Innovation
Systems andTools Research
Principles Initiatives Partners
Health
USER
HIV/AIDS
RapidSMS
Prototype National
Benificiary Frontline Provider
Multi-countryUN Staff Government and Policy Makers
Nutrition
RapidFTR
Sub-national
Water, Sanitation and Hygiene (WASH) Education and Learning Child Protection
Social Inclusion Emergency FOUNDATIONALTECHNOLOGY
STAGE IN PROCESS
Initiatives are further categorized by one or more of the following tags:
This document breaks down work into three major areas, with
“initiatives” or “projects” being further broken down by type,
and tags.
FOCUS AREA
INDEX
pp. 6-7
pp. 10-18
pp. 8-31
pp. 19-27
pp. 32-36
pp. 28-31

Five principles are fundamental to UNICEF’s Innovation work.
1. User-Centered, Equity Focused
2. Built on Experience
3. Open and Inclusive
4. Sustainable
5. Scalable
PRINCIPLES . INITIATIVES . PARTNERS

User-Centered, Equity-Focused
Respond to user needs, be context appropriate
and designed in collaboration with end users.
Be developed incrementally, using iterative
user testing system models and modified as
appropriate.
By designing for the most difficult-to-reach
first, we build equitable solutions that scale.
Sustainable
Be viable in the long term, factoring in support
infrastructure, maintenance and running costs.
Involve governments in the development of
solutions.
Encourage the involvement and training of
local experts (technical and otherwise).
Scalable
Be replicable and customizable in other
countries and contexts.
Factor in partnerships from the beginning and
start early negotiations.
Look towards locally available technologies
and use what already exists in the ecosystem.
Built On Experience
Be built upon previous experience and
incorporate best practices into the design of
products, services and processes.
Facilitate open access to information.
Documentation, content and learning can be
shared and accessed by anyone.
Open and Inclusive
Make knowledge around the innovation
publicly accessible and prioritize openness as
an approach to solving problems.
Build technology that is free and open source
so that it can be shared with interested parties
and adapted by others.
Principles

1. Models for Accelerating Innovation
2. Systems and Tools
3. Research
Initiatives address pressing challenges facing women and children.

Models for Accelerating Innovation
1. Community Health Worker Backpack PLUS
2. 1000 Days Project / Scaling-Up Nutrition Initiative
3. UNICEF Ventures: Scaling Social Innovations
4. Innovation Fund
5. Country Innovation Labs
6. Innovation in Learning
7. Child-Friendly Technology Framework
Systems and Tools
1. Safe Pregnancy and Delivery, RapidSMS Rwanda
2. Patient Tracing and Results Delivery, Results160
3. Health Information and Reminders, RemindMi
4. Nutrition Monitoring, Anthrowatch
Tools 3. and 4. combine to form the Mwana Initiative
5. Making People Count by Counting People, SMS Birth Reporting
6. Ensuring Supply of Essential Commodities, MTrac
7. Monitoring and Visualizing Status of Public Services, DevTrac
8. School Monitoring System, EduTrac
9. Connecting Young People to Government, uReport
10. Applications for Family Tracing and Reunification, RapidFTR
11. Emergency Response Simulation Game
12. Design for UNICEF Curriculum
13. Rugged Technology Kit
Research
2013
1. How can mHealth innovations be used as health system
strengthening tools?
2. How can UNICEF leverage real-time monitoring?
3. How do we engage with mid-career professionals in UNICEF
Innovation work?
2012
4. How can we use mobile phones to eliminate mother-to-child
transmission of HIV?
5. How can we undertake Open Research?
2011
6. What is the future of real-time information?
7. How can mobile phones support Community Case Management?
8. How do Community Health Workers use mobile phones?
2010
9. How can UNICEF partner with mobile service providers?
10. How can mobile financial services support development?
11. What is the future of health technology?
12. How do adolescent girls use technology in developing world?
13. How do you build an education technology project?
2009
14. What are key trends in technology for children?
pp.10-18
pp. 19-27
pp. 28-31

Models for accelerating innovation include
guides, frameworks, funds, and partnerships to
create sustainable solutions that have impact at
scale.
Initiatives
PRINCIPLES . INITIATIVES . PARTNERS Models for Accelerating Innovation

Health, Nutrition
Community Health Worker (CHW) Backpack PLUS
chwplus.tumblr.com
The Backpack PLUS Toolkit is a set of solutions aimed at empowering
and supporting CHWs, widely recognized as being a crucial resource for
achieving the Millennium Development Goals (MDGs) related to health. It
includes key drugs and supplies used by CHWs as well as plans for “soft”
elements, such as training and access to supervisors.
For some people, the only link to the health system may be through
CHWs: often unpaid volunteers who work at the ‘last mile’ of health
delivery. When deployed well, CHWs can reduce child mortality in
communities by 25 percent or more.
unicefstories.org/model/chwbackpackplus/
USER Frontline Provider
Photo: UNICEF Innovation Unit
stage in process Prototype

Health, HIV/AIDS, Nutrition
1000 Days Product / Scaling-Up Nutrition Initiative
With the launch of the global Scaling-Up Nutrition (SUN) project,
UNICEF has developed a mobile service product to support essential
interventions in the 1000 days between a woman’s pregnancy and her
child’s second birthday.
The 1000 days mobile tool strengthens front-line health services by
providing mobile services for support across the entire continuum of
care throughout the same time period.
This support includes mobile services for growth monitoring, antenatal
and postnatal visit reminders, HIV/AIDS lab results delivery, and supply
and logistics support for essential medicines.
unicefstories.org/model/1000days/
FOUNDATIONAL TECHNOLOGY RapidSMS
Photo: UNICEF/NYHQ2011-2139/Esteve

UNICEF Ventures: Scaling Social Innovations
For UNICEF Ventures, ‘scale’ means ensuring that good ideas reach a
large percentage of a target audience. Impact (for Ventures) means that
UNICEF can help transformative products and services have a positive
effect on the poorest parts of society.
Almost $1 billion is invested every year into a rapidly growing and
increasingly crowded field of social entrepreneurs who are developing
innovations for the poor.
Most social innovations do not achieve widespread adoption, either
because the problem being solved is not well understood, the solution
developed is not designed for scalability or the entrepreneur is not able
to connect with relevant local decision makers and networks.
This initiative will leverage UNICEF’s expertise, reach, and evidence base
to help funders:
1. Vet early stage social investments
2. Support the most promising social entrepreneurs
3. Achieve scale when successful
unicefstories.org/model/unicefventures/
Photo: UNICEF/NYHQ2012-0288/Holt

PRE-FUND INNOVATION
[6-12 MONTHS]
EARLY-STAGE INVESTMENT
[9-12 MONTHS]
LARGE-SCALE INVESTMENT
[ONGOING]
RAPIDASSESSMENT
[1-2WEEKS]
RAPIDASSESSMENT
[1-2WEEKS]
Country-developed
prototypes with 100%
internal funding; no
funding to go further
Selected projects get
second round of
funding; projects sale
as appropriate
Failed projects are
shared pubicly
Successful projects
get added funding
for large scale release
Failed projects are
shared publicly
Struggling projects
continue without
added funding
Innovation Fund
The UNICEF Innovation Fund has been modeled on venture investment
structures that can quickly assess, invest in, and scale innovations that work.
It offers staged financing to manage risks, globally rigorous yet regionally
sensitive evaluation and monitoring, and a portfolio-based approach to
UNICEF’s challenges, with technical assistance from the internationally
recognized UNICEF Innovation Unit.
unicefstories.org/model/innovationfund/
Photo: UNICEF/NYHQ2012-0156/Quarmyne

Country Innovation Labs
unicefinnovationlabs.org
Country Innovation Labs are physical spaces that bring together
academia, government, civil society and the private sector, as well as
young people. Labs are places to co-create sustainable, open-source
solutions for pressing challenges.
By using new technology and ideas in its programme work, UNICEF
reaches out to communities and the most vulnerable children and
families and creates solutions across borders.
unicefstories.org/model/innovationlab/
USER Benificiary, UN Staff

Education and Learning
Innovation in Learning
The Innovation in Learning model maps global innovations in learning
around five key areas: 1) access to learning opportunities; 2) quality of
materials; 3) experience working with teachers in new ways; 4) creating
and teaching skills for the 21st century; 5) using technology to refine
learning experiences.
unicefstories.org/model/innovationinlearning/

Child-Friendly Technology Framework
Having a holistic and nuanced understanding of communities and
contexts where you work is critical to a successful programme. The
specific characteristics and needs of the community should inform the
project design and technology selection.
Child-Friendly Technology is a framework to inspire brainstorming
sessions with teams and communities and consider issues during the
development of effective interventions using technology.
unicefstories.org/model/childfriendlytechnology/
USER UN Staff, Government and Policy Makers

1000 Days Project / SUN Initiative
Innovation Fund
UNICEF Ventures: Scaling Social Innovations
Country Innovation Lab
Innovation in Learning
Child Friendly Technology
Sub-national Global
Overview of Models
Thematically
Broad
Thematically
Focused
CHW Backpack PLUS
National

Innovative systems, tools and products address
the needs of the most vulnerable.
Initiatives
PRINCIPLES . INITIATIVES . PARTNERS Systems and Tools

FOUNDATIONAL TECHNOLOGY
Health
Safe Pregnancy and Delivery, RapidSMS Rwanda
rapidsms.moh.gov.rw
The system helps CHWs track pregnancies, report on danger signs
during pregnancy, subscribe to emergency alerts to ensure that women
can access emergency obstetric care, and provides a real-time national
surveillance mechanism for maternal health.
Rwanda has deployed this system nationwide.
Health, HIV/AIDS
Patient Tracing and Results Delivery, Results160
Results160, used in the Mwana Initiative, has improved test result turn-
around time by over 50%. It delivers early infant diagnosis (HIV) results
to rural and under-served communities in Zambia and Malawi via text
messages rather than paper.
CHWs also register births and trace patients via SMS to ensure that they
receive key childhood interventions.
USER
stage in process
RapidSMSRapidSMS
Frontline ProviderFrontline Provider
Multi-countryNational
unicefstories.org/tool/safepregnancy/ unicefstories.org/tool/patienttracing/
Photo: UNICEF Innovation UnitPhoto: UNICEF/NYHQ2012-0356/Asselin

Health, HIV/AIDS, Nutrition
Health Information and Reminders, RemindMi
RemindMi is a SMS reminder system to help CHWs follow up with
mothers and their infants.
CHWs register births over their phones and receive timed reminders to
follow up with mothers to ensure that they are getting essential health
services for their infants, such as HIV testing and immunization.
Nutrition
Nutrition Monitoring, Anthrowatch
Anthrowatch is being used for nutritional surveys and as an ongoing
nutritional monitoring tool in times of food insecurity.
The system provides feedback on the child’s status and tracks progress
over time; it then aggregates the data at a national level. It also addresses
issues of loss-to-follow-up by alerting staff to children who have missed
appointments.
RapidSMSRapidSMS
Multi-countryMulti-country
USER
stage in process
unicefstories.org/tool/healthreminder/ unicefstories.org/tool/nutritionmonitoring/
Photo: UNICEF Innovation UnitPhoto: UNICEF Innovation Unit

Child Protection
Making People Count by Counting People,
SMS Birth Reporting
In Nigeria, every birth is reported using text messages and the data is
gathered at a national level. Since 2010, the system has been used to
track the registration of over 8 million births.
The Government of Nigeria use this real-time data to pinpoint teams that
are not performing and identify and solve important bottlenecks.
Health
Ensuring Supply of Essential Commodities, MTrac
cvs.rapidsms.org
MTrac is an SMS-based disease surveillance and medicine tracking
system. It provides real-time data for response while monitoring health
service delivery performance.
The initiative integrates governance and accountability through
citizen feedback, an anonymous hotline and public dialogue sessions.
UNICEF Uganda and the Ministry of Health are currently rolling this out
nationwide (2012-2014).
RapidSMSRapidSMS
NationalNational
USER
stage in process
unicefstories.org/tool/smsbirthreporting/ unicefstories.org/tool/mtrac/
Photo: www.cvs.rapidsms.orgPhoto: UNICEF/NYHQ1993-0407/LeMoyne

Health, HIV/AIDS, Nutrition, WASH, Education & Learning, Child Protection
Monitoring and Visualizing Status of Public Services,
DevTrac
devtrac.ug
DevTrac is a tool for monitoring development investments made in a
country.
An online map makes national data and real-time information on
development projects available for analysis, accountability and advocacy.
It is currently being used nationwide in Uganda.
School Monitoring System, EduTrac
edutrac.blogspot.com
EduTrac is a mobile-phone based data-collection system that helps
the Ministry of Education and Sports collect real time data including
attendance, enrollment, etc.
EduTrac helps districts improve their education planning and provides
better and more timely supervision to schools based on system reports.
It is being rolled out nationwide in Uganda.
RapidSMSRapidSMS
Sub-nationalNational
USER
stage in process
Systems and Tools
unicefstories.org/tool/devtrac/ unicefstories.org/tool/edutrac/
Photo: UNICEF/BANA2013-00714/KhanPhoto: www.devtrac.ug

RapidSMSRapidSMS
Benificiary, Government and Policy Makers Frontline Provider
Multi-countryMulti-country
Social Inclusion
Connecting Young People to Government,
uReport
ureport.ug
uReport is an SMS based system that creates dialogue and an essential
link from young people directly to the Government and media. As of
June 2013, there were 210,000 young Ugandans who receive weekly polls
to their phones on community services and relevant issues, and in return
receive results and useful facts for action.
UNICEF publishes results in newspapers, radio and television and
engages members of the parliament and other leaders in dialogue
through media.
Emergency
Applications for Family Tracing and Reunification,
RapidFTR
rapidftr.com
RapidFTR helps humanitarian workers in emergencies quickly collect
vital information about children who have been separated from their
caregivers, and share it securely with people who can get them help and
find their families.
This open source set of APIs was one of the first projects fully developed
within UNICEF Innovation. It started as a student project in the NYU/ITP
Design For UNICEF class.
USER
stage in process
unicefstories.org/tool/ureport/ unicefstories.org/tool/rapidftr/
Photo: UNICEF Innovation UnitPhoto: www.ureport.ug

Emergency
Emergency Response Simulation Game
The Emergency Response Simulation Game balances realistic immersion
and game-like experience to illustrate the challenges of humanitarian
relief work.
The open-source, two-hour simulation is aimed at increasing awareness
and developing empathy around emergency humanitarian relief efforts.
UN Staff
Prototype
USER
stage in process
unicefstories.org/tool/emergencysimulationgame/
Design for UNICEF Curriculum
Each year, students take on a particular challenge area, in a particular
geography, and work closely with end-users in UNICEF Country Offices
to develop relevant solutions.
This class has resulted in products like the water canary and RapidFTR
which have gone on to win awards and go to national scale. This
curriculum has been taught for five semesters at NYU’s Interactive
Telecommunications Program (ITP), and used in varying forms at Aalto,
Art Center College of Design, CUNY, IIT Delhi, and Stanford.
Benificiary
Multi-country
unicefstories.org/tool/designforunicef/

RuggedTechnology Kit
Over the years, the Innovation Unit has experimented with various
solutions to extend access to information and opportunities.Two historic
examples are the Digital Drum from 2002 and the Bee from 2008.
Currently, the Uganda Country Office is working on the Digital School in
a Box, a solar powered communication hub that can be used to provide
communications, education, connectivity and emergency support in
places lacking electricity, Internet, telephone, radio and other connections.
Benificiary
Prototype
USER
stage in process
unicefstories.org/tool/ruggedtechkit/
Photo: UNICEF/UGDA2011-00100/Tylle

SMS Birth Reporting
RapidFTR
uReport
Design for UNICEF
Curriculum
DevTrac
Emergency
Simulation Game
Rugged
Technology Kit
EduTrac
MTrac
RapidSMS
Rwanda
RemindMI
Results160
Anthrowatch
Overview of Tools and Systems
Sub-national National Global
Thematically
Broad
Thematically
Focused

Innovation Unit research is both operational and
strategic, modeling for new solution spaces and
creating a 3 to 5 year portfolio of future options.
Initiatives
PRINCIPLES . INITIATIVES . PARTNERS Research

unicefstories.org/research/mhealth_tools
How can mHealth innovations be used as health system
strengthening tools?
2013 / UNICEF, WHO, Johns Hopkins University and Frog Design
publish mHealth framework in Journal of Global Health: Science and
Practice provides a new framework that lays out 12 common mHealth
applications used as health systems strengthening innovations across
the continuum of care.
unicefstories.org/research/rtmmv/
How can UNICEF leverage real-time monitoring?
2013 / Practices, contextualized country studies, and user-friendly
resource materials to inform real-time monitoring work across UNICEF
field offices.
unicefstories.org/research/fellows/
How do we engage mid-career professionals in UNICEF
Innovation work?
2013 / Research into the concept of an Innovation Fellow, an
entrepreneurial, flexible, self-starter from the private-sector who
collaborates directly with Country Offices.
unicefstories.org/research/hivtransmission/
How can we use mobile phones to eliminate mother-to-child
transmission (eMTCT) of HIV?
2012 / Report on how mobile phones can change the way eMTCT health-
care is delivered in the most rural and underserved parts of the world
through real-time, two-way communication with communities.
Photo: UNICEF/NYHQ2006-2706/Noorani

unicefstories.org/research/openresearch/
How can we undertake Open Research?
2012 / A template for conducting Open Research - research that has
“open and accessible content” where anyone can participate as an editor,
writer, or researcher.
unicefstories.org/research/psfk1/
What is the future of real-time information?
2011 / Report identifying emergent key trends around the capture and
transmission of real-time information streams.
unicefstories.org/research/ccm/
How can mobile phones support Community Case
Management?
2011 / CHWs can use their phones to get information, ask for advice, re-
order life-saving drugs, and receive feedback from the formal health system.
unicefstories.org/research/chw/
How do Community Health Workers use mobile phones?
2011 / Investigation, development and documentation of mobile tools
that support the needs of CHWs in resource constrained environments.
unicefstories.org/research/m4d/
How can UNICEF partner with mobile service providers?
2010 / Study identifying ways in which UNICEF and partners use mobile
technology and engage with mobile operators.
Photo: UNICEF/NYHQ2012-2178/Nesbitt

unicefstories.org/research/mmoney/
How can mobile financial services support development?
2010 / Assessment of opportunities to integrate mobile financial services
(sending and receiving money using mobile phones) into UNICEF’s work
in the areas of health, social protection, and finance and administration.
unicefstories.org/research/psfk2/
What is the future of health technology?
2010 / Emerging industry- and user-trends in health technology with inputs
on creative solutions and ideas from top creative agencies in New York.
unicefstories.org/research/teen_tech/
How do adolescent girls use technology in developing world?
2010 / A chapter in “Adolescent Girls, Cornerstone of Society” (The New
School) on how adolescent girls interact with technology, with strategies
for collaborating and empowering them.
unicefstories.org/research/edutech/
How do you build an education technology project?
2010 / Guide for UNICEF Country Offices to assist in the planning of
technology and education, and providing a framework of considerations
and processes for implementing programmes at scale.This fed into
development of the Child-FriendlyTechnology Framework Model, 2013.
unicefstories.org/research/m4c/
What are key trends in technology for children?
2009 / A chapter in the academic text “MobileTechnology for Children”
on how to create appropriate technology for, and with, young people,
exploring open-source licensing, co-creation, and user anthropology.
Photo: UNICEF/INDA2013-00096/Singh

Partners bring different skills, viewpoints and networks around global challenges.
1. International Agencies and Organizations
2. Private Sector
3. Academia

International Agencies and
Organizations
Partnerships allow us to bring different sets of
skills, viewpoints, and influence to focus on the
challenges facing women and children.
The Innovation Unit’s partnerships are
built around five key principles (pp. 6-7)
which ensure that innovations developed in
collaboration are in the public domain, focused
on end users, and created in a way that builds
local talent and capacity.
Partners:
FEMA
Global Pulse
UNDP
UN Foundation
UNFPA
USAID
WHO
World Bank
unicefstories.org/partners/international/

Private Sector
Private sector innovation and parastatal
partners have a keen interest in the Technology
for Development ecosystem.
Partners:
Frog Design Inc.
GE
Johnson and Johnson
MTN Nigeria
Thoughtworks
Uganda Telecom
unicefstories.org/partners/private/

City University of New York
CUNY’s Design for UNICEF Challenge is
based on the user-centered design principles
developed in the NYU courses, but open
to CUNY’s 270,000 students, and aimed at
developing solutions to stop some of the main
killers of children under five.
Indian Institute of Technology, Delhi
A short, one-week version of “Design for
UNICEF” was taught to IIT graduate students.
The university is also exploring plans to
develop a UNICEF Innovation Lab aimed at
exporting open-source solutions developed
locally.
Aalto University
Aalto University has sent students to Uganda
to work in collaboration with Makerere
University and end users in the field. Aalto
students explore solutions for water, sanitation,
and other areas of UNICEF interest.
Art Center College of Design
Working with the Art Center College of Design,
UNICEF has supported the Media Design
Matters Program to create an engagement
with students where they spend six weeks in a
Country Office. They work closely with UNICEF
staff and partners as well as with the end users
in the field.
Academia
Academic collaboration involves a wide range
of UNICEF staff working with students to
explore new ways of solving problems. These
collaborations have produced different ways of
thinking about key commodities and systems,
compelling research, and vibrant new staff
members.
unicefstories.org/partners/academia/

Academia
Makerere University
Makerere University‘s ongoing relationship
with UNICEF Uganda supports joint events such
as the RapidSMS / FrontlineSMS Learning Fair
and the World Bank Institute sponsored WASH
Code Jam.
New York University
UNICEF staff co-developed and co-teach the
Design for UNICEF class at NYU’s Interactive
Telecommunications Program. A number of
projects, including RapidFTR, have come out of
this class.
Singularity University
UNICEF and Singularity will be working
together to engage graduate students around
issues of global impact, and then situating
dynamic problem-solvers in the UNICEF
Innovation Lab network in the field.
Stanford University
Stanford University’s Mechanical Engineering
310 course has been focused on innovations
in child survival – particularly looking at
Community Health Workers and delivery of
services at the last mile. A group of students
from Stanford traveled to Nigeria and worked
with the Country Office to test their prototype
in the field with end users.

RapidSMS - a system that
uses basic mobile phones
and SMS messages to
improve the speed and
quality of data collection -
was awarded Gold and Silver
IDSA Awards.
The Digital Drum was
recognized by Time
Magazine as one of the Top
50 inventions of 2011.
The African Development
Bank (AfDB) eHealth Award,
has recognized the Ministry
of Health of Uganda for its
MTrac initiative, describing it
as one of the top ten eHealth
projects of 2013.
UNICEF Innovation Labs won
a Redhat Prize for being one
of the world’s top four open-
source projects.
Awards and Recognition
Core 77 Design Awards,
student runner-up Elephant-
Tap is a hard-wearing, theft
deterrent water tap developed
by Aalto University and
UNICEF Finland. It has been
designed for schools in
developing countries.
UNICEF Emergency
Response Simulation Game
received the professional
notable recognition at the
Core 77 Design Awards. It
balances realistic immersion
and game-like experience to
illustrate the challenges of
humanitarian relief work.
In recognition of the
innovative and ground-
breaking work being done by
many the UNICEF’s Country
Offices, and the ability of
UNICEF to scale successful,
open-source projects,
Christopher Fabian and
Erica Kochi were awarded
TIME Magazine’s 100 Most
Influential People in the
World in 2013.
With an introduction by Jack
Dorsey, founder of Twitter,
TIME highlighted RapidSMS
and real time information for
action.

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