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Optimal IA - Pro tips for Remote User Testing - San Diego 2012

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Optimal IA - Pro tips for Remote User Testing - San Diego 2012

  1. 1. Optimal IA - Pro Tips for REMOTE USER TESTING Optimal Workshop with @optimalworkshop Andrew Mayfield by @andrewfantastic Friday, 6 April 12
  2. 2. QUESTIONS WELCOME Friday, 6 April 12
  3. 3. SWITZERLAND SAN DIEGO NEW ZEALAND Friday, 6 April 12
  4. 4. Friday, 6 April 12
  5. 5. Friday, 6 April 12
  6. 6. WHAT THEY DO Friday, 6 April 12
  7. 7. WHAT YOU GET Friday, 6 April 12
  8. 8. Friday, 6 April 12
  9. 9. Friday, 6 April 12
  10. 10. PARTICIPANT CENTRIC ANALYSIS Friday, 6 April 12
  11. 11. tip MODERATE PILOTS with or Friday, 6 April 12
  12. 12. Friday, 6 April 12
  13. 13. Friday, 6 April 12
  14. 14. Friday, 6 April 12
  15. 15. SOON Friday, 6 April 12
  16. 16. QUAL vs QUANT Friday, 6 April 12
  17. 17. tip QUAL ❤❤ QUANT Friday, 6 April 12
  18. 18. tip ~40 CARDS Friday, 6 April 12
  19. 19. 100" participant completion rate (%) 90" 80" 70" 60" 50" 40" 30" 20" 10" 0" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" number of cards Friday, 6 April 12
  20. 20. Friday, 6 April 12
  21. 21. Friday, 6 April 12
  22. 22. OptimalSort 73% COMPLETION RATE Friday, 6 April 12
  23. 23. OptimalSort 65% anon 75% email 80% other COMPLETION RATE Friday, 6 April 12
  24. 24. OptimalSort has_password Friday, 6 April 12
  25. 25. OptimalSort REQUIRE all groups named all cards sorted Friday, 6 April 12
  26. 26. tip SCREEN with Friday, 6 April 12
  27. 27. tip INCENT Friday, 6 April 12
  28. 28. tip FOCUS Friday, 6 April 12
  29. 29. tip CLOSED CARD SORTING? Friday, 6 April 12
  30. 30. Friday, 6 April 12
  31. 31. Friday, 6 April 12
  32. 32. tip SPREADSHEETS are still ok with me Friday, 6 April 12
  33. 33. Friday, 6 April 12
  34. 34. tip BENCHMARK! Friday, 6 April 12
  35. 35. tip Find About Us Friday, 6 April 12
  36. 36. The Pietree Went down the right path Went down the wrong path Went back up the tree Contact us Chose this as the answer Visualising Handsets Skipped question Moving house Monthly plans Tree Test Knowledge base Pay as you go plans Results 65 people (46%) Frequently asked questions went the wrong Internet on your cell phone way Support click Help & on first Cell Phones & Plans Nobody went Upgrade my plan Accessories here. Yay! My Account Account tools Moving house Home phone plans Home Home Phone Most people who got here went Add-ons back up the tree Premium Services Internet Of the 54 people who The task got here, 48 correctly chose this answer “Find the lowest cost home Games Home internet plans broadband solution.” Music News 3G Broadband Of the 16 people who got here, 15 incorrectly chose this answer Treejack 3G Broadband plans Coverage map Friday, 6 April 12
  37. 37. tip EVIL ATTRACTORS Friday, 6 April 12
  38. 38. Friday, 6 April 12
  39. 39. tip ITERATE Friday, 6 April 12
  40. 40. tip CONSERVE THY PARTICIPANTS Friday, 6 April 12
  41. 41. tip ~9 TASKS Friday, 6 April 12
  42. 42. Friday, 6 April 12
  43. 43. Friday, 6 April 12
  44. 44. Friday, 6 April 12
  45. 45. this slide was stolen from Nate Bolt Friday, 6 April 12
  46. 46. tip SEGMENT Friday, 6 April 12
  47. 47. !"w "#r $""%& r"%% '( ) UXPROCESS OPEN CLOSED CLICK CARD CARD TREE CLICK TEST SORT SORT TEST TEST Chalkmark OptimalSort OptimalSort Treejack Chalkmark Friday, 6 April 12
  48. 48. BUY-IN Friday, 6 April 12
  49. 49. 20% off MKFLYERS itsourresear.ch Friday, 6 April 12
  50. 50. THANK YOU, YOU’RE AWESOME. Friday, 6 April 12
  51. 51. PROBLEM Quantifying the effectiveness of an IA is HARD WORK Friday, 6 April 12
  52. 52. Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible& Friday, 6 April 12
  53. 53. Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible& Friday, 6 April 12
  54. 54. CONTENT Organisa(on* Naviga(on* Labelling* Search* Friday, 6 April 12
  55. 55. CONTENT Organisa(on* Naviga(on* Labelling* Search* Friday, 6 April 12

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