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Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Tooling

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Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.

Publié dans : Logiciels
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Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Tooling

  1. 1. HISTORY Cox Automotive Cox Enterprises The foundation of Cox Enterprises starts with the purchase of the Dayton Daily News by Governor James M. Cox Manheim Auto Auction The first step in the evolution of Cox Automotive began with the acquisition of Manheim Auto Auction which now has more than 100 locations worldwide Autotrader.com Autotrader.com was launched as an online vehicle classifieds site Kelley Blue Book Autotrader.com acquired Kelley Blue Book along with vAuto and HomeNet Autotrader Group Autotrader.com acquires VinSolutions and the Autotrader Group forms Manheim Expands Manheim acquires DealShield, NextGear Capital, and Ready Auto Transport Cox Automotive Cox Automotive forms as a division of Cox Enterprises, Inc. Transforming the way the world buys, owns, sells and uses cars 1898 1968 1999 2010 2011 2014 2012
  2. 2. 5 HOW WE’RE ORGANIZED Service Sales Marketing InventoryMobility Operations
  3. 3. 7 WHY WE MADE THE SWITCH
  4. 4. 8
  5. 5. 9
  6. 6. 10
  7. 7. 11
  8. 8. 12
  9. 9. HOW WE EVALUATED OUR OPTIONS 13
  10. 10. 14
  11. 11. ENGINEERING NEEDS Compatibility Reliability Speed / Performance Customization 15
  12. 12. DEVELOPMENT COMPATIBILITY 16
  13. 13. 18 ARCHITECTURE Optimizely Web Optimizely Edge Optimizely FullStack Controlling Web/Edge placement Feature Flags and Continuous Deployment
  14. 14. OUR CUSTOMIZATIONS React Component Force Experiments & Feature Flags with Feature Variables Automated Testing Adobe Analytics & Launch Integration 19
  15. 15. BONUS ROUND Optimizely Program Management Team Collaboration Idea Backlog Test Planning and Scheduling Feature Variables More Flexibility 20
  16. 16. CLOSING THOUGHTS 21 ANALYTICS/STATISTICS ENGINEERING

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