Author: Jeff Davies OTN Tour 2015 - Guatemala

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2015
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reserved.
Re-­‐Think
Mobile…
Beyond
Mobile-­‐First
Oracle
Mobile
Strategy
and
Overview
Jeff
Davies
Sr.
Principal
Product
Manager
Oracle
Mobile
July
9th,
2015
2

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Safe
Harbor
Statement
The
following
is
intended
to
outline
our
general
product
direcRon.
It
is
intended
for
informaRon
purposes
only,
and
may
not
be
incorporated
into
any
contract.
It
is
not
a
commitment
to
deliver
any
material,
code,
or
funcRonality,
and
should
not
be
relied
upon
in
making
purchasing
decisions.
The
development,
release,
and
Rming
of
any
features
or
funcRonality
described
for
Oracle’s
products
remains
at
the
sole
discreRon
of
Oracle.
3

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Program
Agenda
Enterprise
Mobile
Challenges
Oracle
Mobile
Strategy
Oracle
Mobile
SoluRon
1
2
3
4

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5
The
World
Has
Gone
Mobile
We
look
at
our
phones
more
than
we
look
at
our
loved
ones
150
the
average
number
of
Ames
a
person
look
as
their
mobile
each
day

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6
Always
on,
always
connected,
context
driven
Mobile
–
The
new
Engagement
Channel
MY
KEYS
My
Keys

7. Copyright
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2015
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and/or
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The
Two
Biggest
DisrupRons
To
The
Enterprise
MOBILE
Has
transformed
every
facet
of
modern
society
CLOUD
Has
transformed
every
facet
of
the
IT
infrastructure
7

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reserved.
With
Growth
Comes
Challenges
No
integraAon
across
apps
&
backend
systems
Not
easily
portable
to
other
development
environments
Not
customizable
to
your
business
needs
Lack
of
Secure
Access
Limited
views
into
producAvity…No
AnalyAcs
Harder
to
maintain,
not
upgrade
protected
Growth
Challenges
8

9. Copyright
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2015
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Copyright
©
2015
Oracle
and/or
its
affiliates.
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rights
reserved.
Exceeds
user
expectaAons
focuses
on
delivering
tools
that
increase
user
engagement
Accelerates
agility
and
Ame
to
value
of
your
mobile
apps
Manages
and
supports
an
open
environment
and
ever-­‐changing
security
standards
Provides
extensible
design
and
development
tools
Streamlines
secure
integraAon
with
enterprise
systems
Delivers
analyAcs
that
drive
insight
into
mobile
ROI
Blueprint
for
a
comprehensive
MOBILE
STRATEGY
9

10. Copyright
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and/or
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reserved.
Build
&
Deliver
Mobile
Apps
with
Seamless,
Secure
Access
to
Mission-­‐CriAcal
Data
Oracle
Mobile
Pla`orm:
Simplifies
Enterprise
Mobility
ANALYZE
• Measure
app
performance
and
adopRon
• Improve
release
velocity
and
monitor
apps
SECURE
• Prevent
leakage
of
corporate
data
• Secure
personal
and
business
devices
CONNECT
• Reduce
cost
and
drive
efficiency
• Simplify
integraRon
&
user
management
DEVELOP
• Build
engaging
user
experiences
• Develop
once,
run
anywhere
MANAGE
• Cloud-­‐based
lifecycle
management
Custom
Mobile
Apps
Packaged
Mobile
Apps
Partner
Built
Mobile
Apps

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11
Oracle
Mobile
Cloud
Service
@OracleMobile

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12
Lets
Start
With
A
Mobile
App.
A
Simple
HR
Mobile
App

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13
And
Map
It
To
The
Systems
Of
Record
MCS
Storage
Core
HR,
PeopleSoY,
SAP
On
premise
Talent
Management
Taleo
Cloud
Core
HR
Talent
Management
Taleo
Cloud
Social
Networks
TwiZer,
Facebook,
LinkedIn
Web
Core
HR,
PeopleSoY,
SAP
On
premise
Map
Service
Google
Web

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14
This
Simple
App
Soon
Became
Complicated
To
IntegraAon
Client
Dev
Tools
Security
Monitor
&
Analyze
Mobile
Services
MulAple
Environments

15. Copyright
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15
Enterprise
Systems
On
Premise
/
Cloud
Internet
Services
NormalisaAon
Blending
Data
Shaping
AnalyAcs
Mobile
Plaorm
MulA-­‐channel
Front
Ends
Lots
of
Back
Ends
OpRonal

16. Copyright
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rights
reserved.
16
Making
mobile
simple
Oracle
Mobile
Cloud
Service
MOBILE
CLOUD
SERVICE
Engaging
front-­‐end
experience
Enterprise
grade
backend
Systems
of
Record
&
Services
A
set
of
Cloud-­‐based
mobile
services
designed
to
make
app
development
&
integraRon
quick,
secure
&
easy
to
deploy.

17. Copyright
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• Speed
InnovaAon
&
Agility:
Keep
pace
with
business
needs
&
keeps
business
compeRRve
• Reduce
Cost:
Reduce
cost
&
scale
as
business
needs
grow
• Personalize
Engagements:
Measure,
analyze,
engage
and
increase
mobile
ROI
• Simplify
Enterprise
Mobility:
Easily
&
securely
connect
mobile
app
to
enterprise
backend
services
Oracle
Mobile
Cloud
Service
17
Business
Drivers
MOBILE
CLOUD
SERVICE
BUSINESS
STAKEHOLDER
I
build
for
the
best
mobile
user
experience.
I
provide
access
in
a
secure,
scalable,
controlled
manner.
I
monitor
and
analyze
the
success
of
the
mobile
apps
MOBILE
DEVELOPER
SERVICES
DEVELOPER

18. Copyright
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and/or
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affiliates.
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rights
reserved.
Mobile
App
Dashboard
:
Report
on
enterprise
adopRon
of
mobile
apps,
compare
app
performance
Mobile
App
AdopAon:
Keep
track
of
downloads
per
app
per
version
Mobile
App
Usage:
Report
on
frequency
of
usage,
Rme
spent
on
app
and
frequently
used
screens
Mobile
App
Performance:
Report
on
crashes,
downRme,
screen
performance
and
click
to
complete
task
Measuring
Mobile
ROI
Oracle
Mobile
Cloud
Service
–
Mobile
AnalyRcs
18

19. Copyright
©
2015
Oracle
and/or
its
affiliates.
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rights
reserved.
Browse
and
access
mobile
API
catalog
and
SDK
Mobile
Developer
I
build
the
best
mobile
user
experience
Services
Developer
I
provide
access
in
a
secure,
scalable,
controlled
manner
Line
of
Business
Manager
I
monitor
and
analyze
the
success
of
the
mobile
apps
Oracle
Mobile
Cloud
Service
Powerful
mobile
analyRcs
and
dashboards
for
deep
insight
to
the
business
Publish
mobile
ready
services
to
API
catalog
Mobile
Cloud
Service
19

20. Copyright
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2015
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20
Key
capabiliAes
Oracle
Mobile
Cloud
Service
• API’s
extensible
with
JavaScript
(Node.JS)
• Built
in
Mobile
APIs
(Sync,
Push,
User
Mgmt..)
• Development
environment
based
on
persona
/
role
• Enterprise
grade
security
• Client
Development
Tool
AgnosRc
• Usage
&
analyRcs
for
developers
&
business
owners
• Integrated
with
Oracle’s
complete
PaaS
soluRon
and
applicaRons
Built
for
Mobile

21. Copyright
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2015
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and/or
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rights
reserved.
Oracle
Mobile
ApplicaRon
Framework
@OracleMobile
21

22. Copyright
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2015
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• Build
Once,
Run
on
MulRple-­‐Pla`orms
• Simpler
Extensible
UI
development
• Javascript
/
Java
for
business
logic
• Integrated
Security
• Full
Access
to
NaRve
Device
Features
• Modular,
Reusable
ApplicaRon
Components
• In
App
configurability
• Disconnected:
SQLite
with
EncrypRon
Oracle
Mobile
ApplicaRon
Framework
ProducAvity
BoosAng
Framework
22

23. Copyright
©
2015
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and/or
its
affiliates.
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rights
reserved.
Cross
Pla`orm
NaRve
User
Experience
with
MAF
Basic
Components
Data
View
VisualizaAons
23

24. Copyright
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2015
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rights
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24
Over
160
Oracle
mobile
apps
currently
available
Sample
of
Packaged
Mobile
SoluRons
from
Oracle
PeopleSoY
Campus
SoluAon
E
Business
Suite
EPM
Mobile
Fusion
TAP
HCM
Oracle
SaaS
JD
Edwards
EnterpriseOne

25. Copyright
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2015
Oracle
and/or
its
affiliates.
All
rights
reserved.
Oracle
Mobile
Security
Suite
@OracleMobile
25

26. Copyright
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26
Overall
strategy
leveraging
enterprise
mobility
management
Oracle
Mobile
Security
Suite
(OMSS)
• Oracle
Apps
• Custom
developed
(MAF)
and
3rd
party
apps
• IdenRty
&
Access
Management
• Mobile
Backend
as
a
Service
(MCS)
• Mobile
AnalyRcs
• InformaRon
Rights
Management
• Other
BYO
Devices
• IoT
Devices
EMM
Oracle
Apps
Custom
Apps
(MADP)
I
AM
AnalyRcs
MBaaS
IRM
3rd
Party
Apps
IoT
Devices

27. Copyright
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its
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27
Secure
user
idenAty,
app,
data
and
device
Oracle
Enterprise
Mobility
Management
(EMM)
Mobile
Device
Management
Device
centric
security
policies
Device
enrollment
Device
control
Device
inventory
Mobile
Content
Management
Secure
container
&
app
tunnel
for
securely
accessing
and
storing
corporate
content
Strong
DLP
policies
to
avoid
data
leakage
File
manager
and
doc
editor
/
viewer
for
secure
content
collaboraRon
Mobile
ApplicaAon
Management
Mobile
IdenAty
App
centric
security
policies
Inbuilt
PIM
apps
Zero
code
wrapping
technology
App
store
for
distribuRon
Secure
apps
built
on
MAF
Single sign on
across
mobile
apps
Risk
/
context
aware
step
up
authenRcaRon
Self
service
and
delegated
administraRon
CerRficate
LCM
By
2017,
enterprise
mobility
management
integraRon
will
be
a
criRcal
idenRty
and
access
management
requirement
for
40%
of
buyers,
up
from
fewer
than
5%
today.
–
Source:
Gartner

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Summary
@OracleMobile
28

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rights
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Oracle
ConfidenRal
–
Internal/Restricted/Highly
Restricted
29
Oracle
Mobile
Customers
and
Partners

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30
Today’s
mobile
enterprises…
In
Closing
• Some
Mobile
Apps
• Some
Mobile
Skills
• Systems
of
Record
exposed
but
not
opRmized
for
Mobile
• Shortage
of
Skills
/
Talent
• Fixed
Budget
for
IT
/
Dev
• To
Engage
business
stakeholders
to
be
part
of
Mobile
app
lifecycle
• To
Build
More
Apps,
Faster
• To
Target
New
Users
/
Personas
with
Mobile
• To
Augment
&
Enhance
• Simplify
Mobile
Lifecycle
• Mobile
OpRmized
Services
• Leverage
Cloud
for
AdopRon
• Leverage
ExisRng
Skillsets
• Leverage
ExisRng
IntegraRon
Investments
• Secure
&
Reliability
Need
Have
Want

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For
More
InformaRon
Visit:
oracle.com/mobile
Or
cloud.oracle.com/mobile

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