9. Google Confidential and Proprietary
LOCATION
SEARCH DEVICE
AGE INTEREST
GENDER
ABUNDANCE OF
AUDIENCE SIGNALS3
10. Using technology and audience insights to reach the right user, in the right
place with the right message in real time.
[proh-gruh-mat-ik]
Everything digital needs to be controlled by software
4
15. How do marketers
break through
fragmentation
and focus on the
customer?
marketers use an average of 4.9 platforms to
execute a single campaign
Sources: Navigating the Road to the Consolidated Buying Platform, Forrester Consulting commissioned by Google, 2013; The Future of Digital Marketing, Illuminas, May 2013
16. A fragmented approach is a breeding ground for
challenges
Fragmented
Insights
Performance
Obstacles
Inefficiencies
Sources: Navigating the Road to the Consolidated Buying Platform, Forrester Consulting commissioned by Google, 2013; The Future of Digital Marketing, Illuminas, May 2013
19. Single point of access
increases campaign
efficiencies up to
33%
Source: Cutting Complexity, Adding Value; Boston Consulting Group commissioned by Google, May 2013
Source: Adding Data, Boosting Impact; Boston Consulting Group commissioned by Google, September 2014
A unified platform leads to increased efficiency
and better performance
32%
average
reduction
in CPA