2. - Guy Kawasaki
“If you have more MONEY than brains,
you should focus on outbound marketing.
If you have more BRAINS than money,
you should focus on inbound marketing.”
43. • Top Ranking sites are famous (wikipedia, etc.)
• Lots of AdWords ads
• Have title tags that begin with the keyphrase
Competition is high if…
44. What’s a <title> tag?
…and it’s the link in Google search results!
It appears above the address bar in your browser…
46. Shortcut!
If your
Domain Authority is…
Target keyphrases
with monthly searches of…
less than 30 fewer than 100
less than 50 fewer than 1000
less than 70 fewer than 3000
47. •Local (change tactics/choose another phrase)
•Videos (opportunity?)
• Images
• Products
• News
Check for Universal Search Results
51. On-Page SEO
• Once at the beginning of the title <title>
• Once in the first header <h1>
• Four to six times in the body of the page
• In links on other pages that link to the page.
63. Do this tomorrow…
1. Find a relevant topic
2. Research keyphrases, pick a phrase that
aligns with the topic
3. Write 500 words, use on-page SEO
4. Share it through social media
5. Send it as a newsletter
…then watch your Analytics jump!