The Tools (and The Process) for Fast, Effective Content Marketing

1. Presentation Title Subtitle Month, #, Year Content Marketing Process and Tools #wineweb February 9, 2021

2. What’s in your MarTech Stack?

6. Content Marketing Tools Orbit Martech Stack • Analytics: GA, GTM, Search Console • ESP: Active Campaign • SEO: Moz, SEMrush, Alexa, ScreamingFrog, Ahrefs, Keywordtool.io • CRO & UX: Unbounce, Hotjar, Tobii, Optimize • Content: Google Docs, MarketMuse, Grammarly, Snagit, Camtasia • Chatbot: Drift • Events: Zoom, Eventbrite, Bizzabo • CMS, Hosting & DNS: WordPress, Pantheon, Cloudflare • Video: YouTube, Vimeo, Zoom, Camtasia • Social: CoSchedule, Buffer, Agorapulse • Other: Survey Monkey

7. Let’s take a look at of these tools 0.32%

8. Tools for Topics and Research

9. Google Analytics Which articles would benefit from a rewrite?

16. You don’t need 1000 articles. You need 100 great articles.

17. Moz How have our rankings changed?

20. SEMrush How have our rankings changed?

22. BuzzSumo What topics / headlines are getting traction right now?

24. Alexa What topics are we winning / losing?

27. Tools for Content Creation

28. Google Docs Our Master Template

29. Source: Web Content Template, Orbit Media

30. Moz Checking keyword difficulty

34. SEMrush Writing Assistant Optimize the content for search

38. Market Muse Optimize the content for search

41. KeywordTool.io Finding all the phrases suggested by Google

43. Answer the Public Finding all the related questions

46. CoSchedule How might this headline perform?

47. @crestodina #Event

48. Content Marketing Tools source: CoSchedule

49. SparkToro Who is influential on this topic?

51. Content Marketing Tools

53. Simple Webpage Analyzer Quick analysis of any page

54. source: Orbit’s Simple Webpage Analyzer

55. Snagit Quickly creating marked-up images

57. Camtasia Record and edit videos

59. source: How to Make Social Media Videos, Orbit Media

60. source: How to Make Social Media Videos, Orbit Media

61. Tools for Publishing

62. Cameras For pictures and stuff

63. Laptop Camera (no light)

64. Logitech Webcam (no light)

65. Logitech Webcam (ring light)

66. DSLR with Camlink (ring light)

68. WordPress Meet Guttenberg!

70. Tools for Email Promotion

71. ActiveCampaign Sending and tracking email

76. Orbit’s URL Builder Tracking campaign traffic from emails

77. Content Marketing Tools Email Metrics vs. Website Metrics source: Increase Email Open Rates, Orbit Media

78. Content Marketing Tools Email Metrics vs. Website Metrics source: Increase Email Open Rates, Orbit Media

79. Where are my email visitors?

80. There they are!! Where are my email visitors?

85. Content Marketing Tools https://www.orbitmedia.com/blog/branded-keywords-seo/?utm_source=july19-newsletter&utm_medium=email&utm_campaign=branded-search Take a closer look at that link…

96. Tools for Social Promotion

97. Content Marketing Tools The Social Media Rule of Thirds Sharing your content Sharing content from others Interacting with people source: Social Media Rule of Thirds, Orbit Media

98. Content Marketing Tools TYPE MANAGEMENT TOOL GOAL Creation Content promotion Automate Coschedule Drive traffic Curation Industry news Schedule Buffer Networking Conversation Hello, thank you, questions, etc. Real Time Native App (mobile) Networking Three Types of Social Media Posts

99. CoSchedule Scheduling ongoing social promotion

102. Buffer Quickly scheduling shares of other people’s content

106. Tools for PR and Outreach

107. Talkwalker Alerts Has anyone mentioned us in their content?

108. Content Marketing Tools source: Talkwalker Alerts

114. Let’s email the editor… Specific, considerate…

115. The response… Grateful!

118. Dux Soup LinkedIn Outreach

120. Tools for Measuring Content Performance

121. Google Analytics How is that post doing?

123. Plausible Analytics without privacy issues

125. Tools for Measuring Video

126. YouTube Studio How is that video doing?

128. Google Analytics / Google Tag Manager How does this video change the post’s performance?

133. Now let’s make segments for video watchers and non-watchers

134. Now let’s make segments for video watchers and non-watchers

138. Instructions: How to track video views in Google Analytics

139. Tools for Lead Generation

140. Unbounce Creating / Optimizing Landing Pages

142. Drift Creating Chatbots

154. Google Analytics How are people using your website?

155. How to check the performance of your navigation…

159. HotJar Exactly what are people clicking on?

165. Tobii Eye Tracking What are people looking at on your site?

167. Google Analytics Hotjar Recordings Eye Tracking On-site On-site Anywhere Pageviews (and events) Pageviews Clicks Mouse movements Pageviews Clicks Mouse movements Eye movement Video / Audio “All visitors" Random sample Focus group Free $89/month $10,000

168. Thank you. Reach out anytime. Andy Crestodina Co-founder / CMO 773.353.8301 andy@orbitmedia.com

The Tools (and The Process) for Fast, Effective Content Marketing

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