Wine and Web: Guest Blogging Best Practices
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Content marketing is emerging as the most effective approach to brand awareness and lead generation. But where does the content come from, and where does it live? We've learned that businesses don't always have to write their own content, and content doesn't have to be on their own site. Enter guest blogging, which has two specific benefits: Search Engine Optimization: If SEO is about lots of high quality content and high qualily links, content marketing does a wonderful job of doing both. Social Media: When looking for opportunities to be a guest blogger, and then promoting any content related to your business, social media is an important tool for doing both.
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Wine and Web: Guest Blogging Best Practices
- 1. Guest Blogging Orbit Media Studios www.orbitmedia.com @orbiteers #wineweb
- 2. Why Guest Blogging? Great Search Marketing is… • Lots of high quality links • Lots of high quality content Great Social Media is… • Real connections with real people
- 3. Blogging vs. Guest Blogging YOU YOU Blogging Guest Blogging Content = 2 Content = 3 Links = 0 Links = 1 Friends = 0 Friends = 2
- 4. Write There Being a guest blogger
- 5. Where to guest blog? Go Local and Social Good for branding, networking • Look for high traffic, large followings • Media sites, associations • People you like or would like to know “If you’d like to post this article, I’d be happy to promote it through our social networks”
- 6. Where to guest blog? Go National and Topical Good for link building and SEO • Look for high domain authority • Industry sites, “competitors” in other markets • Focused sites with narrow topics “I’ve optimized this article for a good keyphrase. I’m just hoping for a nice link back to my site.”
- 7. Be My Guest Posting others’ content
- 8. Getting Guest Bloggers Whom do you post? • Good writers • Large followings How to connect with them… • Promote their content (comment, tweet) • Polite request, offer promotion and a link • Share your Guest Blogging Guidelines
- 9. Guest Blogging Guidelines • Tone (conversational) • Length (word count: 500) • Formatting (bullets, links, etc.) • Bio / Image (2-3 lines, link, Twitter) • File Type (no PDFs, please) • Editing, Exclusivity, Deadline
- 10. Promotion Get the word out
- 11. Promotion Get the word out • Share with those you want to connect with • Share with other potential guest bloggers • Tweet with the commenters • Post on Facebook / LinkedIn / Google+ • Give credit, give thanks (in the post and in tweets)
- 12. Blogging vs. Guest Blogging Round Two… Blogging Guest Blogging Strategy content better links + diverse content + real connections
- 13. Blogging vs. Guest Blogging Round Four… Blogging Guest Blogging Strategy Nice blog, but… This is what great web marketing looks like.
- 14. You Get What You Give Without much more time invested… • Get better incoming links • Make lasting social connections • Help others and help yourself!
- 15. Thanks! www.orbitmedia.com @orbiteers #wineweb