Data as of: JUNE 17, 2009.
Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.
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Active Facebook Users By Country & Region: June 2009
1. Active Facebook Users By Country & Region
June 17, 2009
Ben Lorica
O’Reilly Research
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2. Data Description
Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
Data from 5/21/2008 - present
Source: http://www.facebook.com/advertising/
3. Active Users
227+ million worldwide: F (50%), M (46%)
- Grew 194% from Jun-08 to Jun-09: adding 150M active users
Active Facebook Users
FEMALE
Source: O’Reilly Research
MALE
DECLINE TO STATE
4. Major Regions
Share of Active Rate-of-Change (# of Users) Market
Facebook Users Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
7. Europe - Active Users By Country
Market Penetration:
(Active Facebook Users)/(Total Population)
8. Europe - Active Users By Age Group
Facebook Active Users by Age Group: EUROPE
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research
9. South America - Active Users By Country
Active Users Rate-of-Change Market
(in hundreds of thousands) (last 12 weeks) Penetration
Source:
O’Reilly Research
Market Penetration:
(Active Facebook Users)/(Total Population)
10. South America - Active Users By Age Group
Facebook Active Users by Age Group: SOUTH AMERICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research
11. Middle East and North Africa - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)
12. Middle East and North Africa - Active Users By Age Grp
Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research
13. Asia - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)
14. Asia - Active Users By Age Group
Facebook Active Users by Age Group: ASIA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research
15. N. America & Other Regions - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users) Market
(in hundreds of thousands) Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)
16. USA - Active Users By Age Group
Close to 70 million users in the US
- Grew 162% from Jun-08 to Jun-09: adding 43M active users
Strongest growth in the 45+ age groups
- Doubling of number of users who are 60 years or older
- Added 2.5M users, 60 years or older, over last 12 weeks
Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks)
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