This document discusses Wi-Fi connectivity and usage trends worldwide. It notes that Wi-Fi has become a key part of global connectivity, with smartphones and tablets showing incredible preference for Wi-Fi over mobile data. International travelers, especially in certain countries, regularly access Wi-Fi via their smartphones. The document also addresses how service providers are making Wi-Fi roaming a priority in their growth strategies to offer differentiated services.
2. www.ipass.com
Wi-Fi | The Consumer Choice for Mobile Data
2
Source: informa telecoms & media
Understanding today’s smartphone user
August 2012
Wi-Fi
Wi-Fi
Wi-Fi
Wi-Fi
Monthly data traffic, global average
• Incredible preference for Wi-Fi on smartphones and
tablets
3. www.ipass.com
• Residents of these countries have a very high
propensity for regularly accessing Wi-Fi via
smartphones.
3
Global| Wi-Fi Adoption
Smartphone-originated Data
Source: Mobidia
65% (Android) and
66% (iOS) originated
on Wi-Fi
82% (Android) and
91% (iOS) originated
on Wi-Fi
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• Wi-Fi is critical to service provider growth strategies
• Service differentiation is now viewed as the top driver
for Wi-Fi, ahead of data offloading
• Wi-Fi roaming is a priority
› Ranked 8 out of 10 in terms of strategic importance
• New monetization models needed
› Innovative models that go beyond directly charging
customers
• First-mover advantage is critical
4
Wi-Fi Roaming | Service Provider Adoption
Source: Amdocs, January 2013
Amdocs Unveils Carrier Wi-Fi Survey Results
Based on quantitative research by Analysys Mason involving telephone interviews with decision-makers at more than 30 service providers globally,
including North America, Caribbean and Latin America, Europe, the Middle East and Asia-Pacific. The research was conducted in October 2012.
6. www.ipass.com 6
iPass Mobile Network- iPass Inflight
With iPass, you are now free to work online at 30,000 feet
United States Coverage
• GoGo Inflight covers the continental
United States on US domestic flights
• Easy login using the iPass Open Mobile
client
• Select the inflight SSID (GoGo) and login
• Enter the displayed security code when
prompted
• Available on select aircraft from:
Air Canada, AirTran, Alaska, American, Delta,
Frontier, Untied, US Airways, Virgin
International Coverage
• International inflight is available on an
increasing number of transcontinental
flights
• Easy login- Select the inflight SSID
• Then open a Web browser and select
„roaming‟
• Input your iPass credentials and you are
online!
• Available on select aircraft from:
Aer Lingus, Cathay Pacific, Emirates, Etihad,
EVA, Gulf Air, Japan Airlines, Lufthansa,
Turkish
iPass offers easy, cost-effective inflight Wi-Fi on select US domestic and international
flights allowing business travelers hours of productivity while in the air
• No need to create a separate account or sign up with your credit card
• Significant savings off of the inflight retail rates when using iPass
• Works on your smartphone and laptop
7. iPass | Optimal Connection Speeds
Performance Suitable for:
Optimal
Connection
Speed
3G/4G
Domestic
3G/4G
Roaming
Wi-Fi
Email Up to 250 KBS Yes Marginal Yes
Web Up to 250 KBS Yes Marginal Yes
Voice
(VoIP)
250 KBS – 500 KBS Yes No* Yes
Video 250 KBS– 2 MBS Marginal No* Yes
1. Optimal download speed is the ideal throughput required for best performance, actual data consumption may vary.
Example, Facetime on iOS will use 3MBs per minute as will Skype on an iPhone or Android device. However, Skype
recommends a minimum of 400 KBS before attempting any type of video call (and states optimal download speed is
500 KBS or higher)
2. While you could use 3G/4G roaming for Voice and Video, the costs associated with roaming makes this not suitable
What are the optimal connection speeds required for common tasks on
a smartphone or tablet?
8. iPass | Average Data Consumption
Performance
Average Data
Consumption
Time to 1GB
Web Browsing 10 MB per 30 mins 50 hours
WebEx (Viewing
slide presentation)
1.4 MB per minute
(Phone)
1.8 MB per minute (Tablet)
11.9 hours(Phone)
9.3 hours (Tablet)
Skype/Facetime 3MB per minute 5.6 Hours
Video Streaming 3MB – 5MB per minute 3.3 to 5.6 Hours
How much data can a user expect to consume for common activities on
a smartphone and tablet?
How fast will that activity reach 1GB in total usage?
10. www.ipass.com
3G/4G Smartphone Data Roaming Savings |
European Traveler within Europe- Post July 2012
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
25MB 50MB 75MB 100MB 125MB 150MB 175MB 200MB
Inter EMEA Travel
iPass Monthly Rate Low
iPass Monthly Rate High
1 hr 2hrs 3hrs 4hrs 5hrs 6hrs 7hrs 8hrs
• Assumes $.90 per
MB for inter Europe
Travel
• 25 MB per hour
usage
European organization with international travelers within Europe
can save $174 per smartphone user, per month (8 hours of usage)
Monthly Savings Potential
Per User
This cost savings example produced with the iPass Cost Savings Tool.
11. www.ipass.com
$0
$100
$200
$300
$400
$500
$600
$700
25MB 50MB 75MB 100MB 125MB 150MB 175MB 200MB
US to EMEA Avg Rate
iPass Monthly Rate Low
iPass Monthly Rate High
1 hr 2hrs 3hrs 4hrs 5hrs 6hrs 7hrs 8hrs
Monthly
Savings
Potential Per
User
3G/4G Smartphone Data Roaming Savings |
European Traveler to the US
European based organizations with international travelers to the US
can save over $900 per user, per month (8 hours of usage)
This cost savings example produced with the iPass Cost Savings Tool.
Contact iPass for your own cost savings estimate.
13. www.ipass.com
iPass Vision | We Simplify Connectivity
13
iPass Proprietary and Confidential
Terms & Conditions
Captcha
Portal Login
Day Passes
User Credentials
802.1x
WEP
Identity Verification
Ads
SMS
SSIDs
VPN
Bad Networks
Inflight
Free Wi-Fi
Signal Strength
Hotspot Finder
Paid Wi-Fi
We speak
GIS, OpenAcc
ess, Inflight, an
d more
We rate all
networks, tell
you about the
qualified ones
We learn about
the conditions of
every connection
We find bad
networks and
help you avoid
them…
14. www.ipass.com
14
iPass Proprietary and Confidential
Continuously Validated Network
• Starting from “no evidence proving or disproving service quality”
• Validating service (locations, networks) via real-world data
Crowd-sourced
• Every use of the service should benefit 10-100 other users
• Passive data collection from iPass client usage
• Active data input from user-generated ratings, content
Rated
• Every service location automatically measured and scored
• Both positive and negative proofs
iPass Vision | Our Design Goals
15. www.ipass.com
iPass Vision | We Get People Connected
15
iPass Proprietary and Confidential
Connectivity is increasingly
automatic
Beyond networks, Wi-Fi is about
people and places
iPass should know everything about
the world of Wi-Fi
16. www.ipass.com
iPass Vision | We Get People Connected
16
iPass Proprietary and Confidential
TodayYesterday Tomorrow
17. www.ipass.com
iPass Vision | We Get People Connected
17
iPass Proprietary and Confidential
User rates
Dist + index score + recent
connection data
= recommend to user
Auth with iPass
Validated network + crowd
sourced rating data =
index score of 78
20. www.ipass.com
Open Mobile for Smartphones + Tablets |
Email Activation Introduction
Discovery
• Email from IT
• Search
• Word of mouth
Installation
• Locate on
App stores
Activation
• Profile & pin
Connection
• User credentials
Users download
iOS, Android and
Windows Touch App
1
User enters their email
address to find matching
profile
2
User validates credentials
and uses app. Removes
activation complexity
3
• Requires too many steps and too much information from users
• Challenging for IT to provision client and activation information to users
• Not enough information passed back to users
20
Previous Approach
Challenges With the Previous Approach
New Approach: Email Activation
23. www.ipass.com
• Native hotspot finder
- built into the Open
Mobile client
› Online access
› Hotspots filtered
by what is defined
in the profile
Open Mobile for Smartphones + Tablets |
Open Mobile client for iOS & Android (Q3 2013)
23
iPass Proprietary and Confidential
24. www.ipass.com
• Speed Test
› Wi-Fi up/download Speed Test – “Connection Quality”
• Session limit messaging
› Notify users when approaching time based session limits
(iOS, Android)
› Disconnect users based on session time (Android)
• False positive improvements
› Improvements in handling SSIDs that appear to be iPass network
locations that in reality are not
• Better authentication error messaging
› Handling situations where authentication fails
• Subscriber management
› Manage profile access permissions based on groups users belong to
Open Mobile for Smartphones + Tablets |
Open Mobile client for iOS & Android (Q3 2013)
iPASS PROPRIETARY AND CONFIDENTIAL 24
25. www.ipass.com
• Windows Phone 8
› Investigating support for 2H 2013
Open Mobile for Smartphones + Tablets |
Additional Items (2H 2013)
iPASS PROPRIETARY AND CONFIDENTIAL 25
27. www.ipass.com iPASS PROPRIETARY AND CONFIDENTIAL 27
Middle East
& Africa
North America AsiaEurope
Central / South
America
Over 3,400 Airport Venues
Over 90% coverage of the world’s
Top-100 airports
Over 70,000 Hotel and
Convention Center Venues
Over 61,000 Free Hotspots
(Open Access)
Over 1,800 Airplanes with
Premium In-Flight Wi-Fi
Over 150 Unique Wi-Fi Networks
35,404
3,297
366,412
8,768
786,902
61,303
Australia
& Oceania
1,608
1,244,031 Hotspots + 12M Community spots
123 Countries & Territories1
Sample venues:
Open Access
(free hotspots)
1 As per the ‘ISO 3166’ list of 249 country codes
2 As measured by Airports Council International, 2010
2
3 Includes 19,663 hotspot also available in Open Access
3
29. www.ipass.com
iPass Mobile Network | Inflight Roadmap
29
Provider Airlines OM Client Login Web
Login
Current Coverage:
GoGo Inflight US and Canadian Domestic Flights Only: Air
Canada, Air
Tran, Alaska, American, Delta, Frontier, United, US
Airways, Virgin America
Yes:
iOS, Android, Windo
ws, Mac
No: Windows Touch
Yes
International
Inflight
(Panasonic)
Select Transcontinental Flights Only:
Lufthansa, Japan Airlines (JAL), Emirates, Turkish
Airlines, Cathay Pacific, Aer
Lingus, Transaero, Etihad, Gulf
Air, Garudo, Malinda, EVA
Lufthansa Yes
Future Coverage:
International
Inflight
(Panasonic)
(2H 2013) American Airlines Not initially Yes
Aircell
(GoGo)
(2H 2013) Delta (International Flights) TBD TBD
Not the same iPass you knewHere to re-earn your businessTransforming iPassTechnology transformation well underwayBroadening Enterprise Mobility portfolioRestructured the operations of our business - agile development, New development center in Silicon ValleyBuilt upon core assets> 1M active users and 3,500 customers – 381 of the Forbes® Global 2000 Solid financials - positive cash flow for 4 consecutive quarters iPass Global Services Fabric – the iPass Cloud (authentication, clearing house, data management) – 7 data centers, highly redundant, 100% uptime since 2003So this transformation and why now?
Talk about priorities and the road ahead
Need to adjust our rules for the world of wifiThis will mean changes to the way we do business
Getting the user equation right is non-trivial. How do we enable users? We don’t have all the answers, but we can look at other successful rating models
Getting the user equation right is non-trivial. How do we enable users? We don’t have all the answers, but we can look at other successful rating models
Getting the user equation right is non-trivial. How do we enable users? We don’t have all the answers, but we can look at other successful rating models
Not the same iPass you knewHere to re-earn your businessTransforming iPassTechnology transformation well underwayBroadening Enterprise Mobility portfolioRestructured the operations of our business - agile development, New development center in Silicon ValleyBuilt upon core assets> 1M active users and 3,500 customers – 381 of the Forbes® Global 2000 Solid financials - positive cash flow for 4 consecutive quarters iPass Global Services Fabric – the iPass Cloud (authentication, clearing house, data management) – 7 data centers, highly redundant, 100% uptime since 2003So this transformation and why now?
Not the same iPass you knewHere to re-earn your businessTransforming iPassTechnology transformation well underwayBroadening Enterprise Mobility portfolioRestructured the operations of our business - agile development, New development center in Silicon ValleyBuilt upon core assets> 1M active users and 3,500 customers – 381 of the Forbes® Global 2000 Solid financials - positive cash flow for 4 consecutive quarters iPass Global Services Fabric – the iPass Cloud (authentication, clearing house, data management) – 7 data centers, highly redundant, 100% uptime since 2003So this transformation and why now?
Annotations:Post-connect URL launch – (Eurostar) after a connection has been established, a browser window w/ pre-populated URL will launchIn-App Help Walk-thru – OM client will have built-in/detailed user guide to assist new users to on-board/provision OM client (localization issues may limit languages supported)
Annotations:Post-connect URL launch – (Eurostar) after a connection has been established, a browser window w/ pre-populated URL will launchIn-App Help Walk-thru – OM client will have built-in/detailed user guide to assist new users to on-board/provision OM client (localization issues may limit languages supported)
Not the same iPass you knewHere to re-earn your businessTransforming iPassTechnology transformation well underwayBroadening Enterprise Mobility portfolioRestructured the operations of our business - agile development, New development center in Silicon ValleyBuilt upon core assets> 1M active users and 3,500 customers – 381 of the Forbes® Global 2000 Solid financials - positive cash flow for 4 consecutive quarters iPass Global Services Fabric – the iPass Cloud (authentication, clearing house, data management) – 7 data centers, highly redundant, 100% uptime since 2003So this transformation and why now?