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APG training  network 2007 Group 2 - 4 th  April 2007
The mosaic society
Snacking is the new norm
 
 
Monday evening Tuesday evening
[object Object]
[object Object]
[object Object]
nutrition
 
 
 
 
[object Object]
Diet Coke is the new Coke
Brands are launching campaigns/products/education programs…
 
 
 
Some brands are even building their dna on this...…
 
Public pressure has been followed by a more conformist market.  Most brands aren’t proud of their activity anymore
Problem?
 
Today’s teens are less rebellious that they use to be
The whole society tends to be more politically correct and conformist
The illusion of youth rebellion
VS
VS
VS
VS
VS
The (big) idea UNAFRAID SELF EXPRESSION BE UNAFRAID

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APG Tango 2007