More Related Content Similar to Francesca Tassistro - Mobile Revolution - Digita for Business (20) More from Cultura Digitale (20) Francesca Tassistro - Mobile Revolution - Digita for Business1. © Copyright 2013 Avanade Inc. All Rights Reserved.
MOBILE REVOLUTION
Cosa cambia per le persone,
cosa cambia per i designer.
FrancescaTassistro | Creative Lead @ Avanade
5. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973
Martin Cooper
6. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973talk to other people
Martin Cooper
9. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook
10. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook
making phone calls accounts for only 16%
12. © Copyright 2013 Avanade Inc. All Rights Reserved.
COSA CAMBIA
PER LE PERSONE
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L’INTERAZIONE
CON I DEVICE DIGITALI
#1
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GRAPHIC
USER INTERFACE
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USER INTERFACE
NATURAL
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EXPERIENCE DIVIDE
16
EXPERIENCE DIVIDE
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EXPERIENCE DIVIDE
17
EXPERIENCE DIVIDE
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L’INTERAZIONE
CON IL CONTESTO
#2
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INTEGRARE
SECOND
SCREEN
FIRST
SCREEN’
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ARRICCHIRE
REALTA’
AUMENTATA
REALTA’
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ARRICCHIRE
REALTA’
REALTA’
AUMENTATA
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COSA CAMBIA
PER I DESIGNER...
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DISEGNARE PER
UN’INTERAZIONE
NATURALE
#1
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ARE NOT
NATURAL
INTERFACES
NATURAL
DONALD NORMAN
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NUOVE CONVENZIONI
SVILUPPARE
TURN OVER
TO
MUTE
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L’APPRENDIMENTO
FAVORIRE
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CULTURE
COMPRENDERE
DIVERSE
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SFRUTTARE
LE CARATTERISTICHE
DEL MOBILE
#2
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GEOLOCALIZZAZIONE
ACCU
WEATHER
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GEOLOCALIZZAZIONE
GOOGLE
NOW
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GIROSCOPIO
ACCELEROMETRO
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FOTOCAMERA
SCREEN
UNLOCK
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FOTOCAMERA
AIR
GESTURE
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SENSORE PROSSIMITA’
DIRECT
CALL
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NEARESTTUBE
GEOLOCALIZZAZIONE
REALTA’
AUMENTATA
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NEARESTTUBE
ORIENTAMENTO
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DISEGNARE
PER ECOSISTEMI
#3
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CONSIDERARE
CONTESTO FISICO
#4
E SOCIALE
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HUMAN
BEING
ATTHE
CENTER