Beyond Advertising Business Model
The Business Model Canvas most relevant for traditional media and print companies
4 Day Month Year
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Facilitate
Customer Relationships? Trusted
What bundles of products and services are we offering to each Customer Segment? Research,
Which ones have we established? Customers in
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
sharing and product/service compare, mature
contributing advice review markets
Public Facilitate On-demand
partners interacting interaction
KeyResources do ourCustomer Relationships?
Our Distribution Channels?
Value Propositions require? Channelsour Customer Segments
Through which Channels do
want to be reached?
Review portals Resources
Revenue Streams? How are we reaching them now?
How are our Channels integrated? emerging
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Structure costs inherent in our business model?
What are the most important
Which Key Resources are most expensive? Streams pay? really willing to pay?
For what value are our customers
For what do they currently
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Facilitators management ﬁndability Facilitation fees Commissions
Designer: Ouke Arts (firstname.lastname@example.org)
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Business Model Generation
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