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Markets Are Product-focused professional services 10 New Business Models for this Decade

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Markets Are Product-focused professional services firms are finite. Economic turmoil leads to severe pressure
Conversations on fees in business-to-business markets like consultancy, advocacy, accountancy and corporate
Business finance. In times like these, it takes more than product development to stay in the game.
Model Understanding that markets are not a static product of history and position, but a dynamic snap
shot of conversations and interactions, is the first part towards new growth.


For professional services firms, the difference will be made by
converting non-engaged customers into engaged customers.
Product development will be obsolete. It will be replaced by
customer relations and conversations.

By sharing modular and beta products and services with your current and future customers,
companies and their customers interact and collaborate in ongoing conversations. Not only will
customers find and follow companies in online social networks, it will be the other way around as
well. Employees have always been an important resource for professional service firms, and this
importance will be especially true for social media skilled employees.


Professional services companies will need to become active with real-time tracking and conversion,
with a little help from media partners. This will lead to ongoing product and service improvement
and innovation, resulting in lower failure costs and higher recurrent revenues. An involved
customer is a loyal customer.

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