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Investment trends for 2015:
Where to invest your attention
January, 2015
David Stark
Principal, OurCrowd
@starkupnation
Zack Miller
Partner, OurCrowd
@newrulesinvest
Trend:
Big Data
Trend: Big Data
Trend: Big Data
Trend: Big Data
Trend: Big Data
Trend:
Sensorification
Car of the Future Digital Health Internet of Things
Trend: Sensors
Car of the Future Trend: Sensors
Car of the Future
Trend: Sensors
China will grow rapidly to claim a 35% share of the 120 million
cars sold in 2030, accounting for revenues of $24 billion,...
Trend: Sensors
Making voice control work —
in any sound environment
Trend: Sensors
Car of the Future
Digital Health
Internet of Things
Trend: Sensors
Trend: Sensors
Source: New York eHealth Collaborative
Trend: Sensors
Wearables —>
The Quantified Self
Trend: Sensors
Trend: Sensors
Car of the Future Digital Health Internet of Things
Trend: Sensors
Trend: Sensors
There are already more than 10 billion systems connected
to the Internet (IDC) and by 2020 there will be nearly 26
billion...
Trend: Sensors
New charging
technologies will
power the IoT
Trend: Sensors
Source: IHS
Trend: Sensors
Trend: Sensors
Trend: Sensors
Trend: Sensors
energy hot spots
Trend:
Cannabis Commerce
The legal cannabis industry is poised to grow faster
than smartphones according to the Huffington Post.
Source: HuffPo
Tren...
Legalized Cannabis
industry expected to
bring in tens of billions
of dollars of extra
revenue per state
Trend: Cannabis Co...
Source: TechCrunch
Venture Capital
flowing to
blooming
startups, sensing
opportunity
Trend: Cannabis Commerce
Source: TechCrunch
Trend: Cannabis Commerce
provides natural,
pesticide-free insect
repellant
Augmented Reality Trend: Reality Shifting
Trend: Reality Shifting
Augmented Reality (AR) might be the 8th mass market to
evolve, following print, recording, cinema,...
AR mobile apps have already gained traction in
travel/tourism, healthcare, education, manufacturing,
commerce, and enterta...
Augmented Reality can offer much more
than just an information overlay
SELLING WITH AUGMENTED
REALITY
• Likelihood to buy?
• 2D print display: 45%
• AR: 74%
• Attitude to price?
• 2D print disp...
"Well, we still have some work to do, but now we're
ready to put on our big kid shoes and learn how to
run," Google said.
...
Microsoft’s entry to the market last week was met with great excitement
Trend: Reality Shifting
META
Trend: Reality Shifting
Augmented Reality <—> Virtual Reality
Virtual Reality
Trend: Reality Shifting
Trend: Reality Shifting
Consumer VR market is
forecasted to generate over
$5B in 2018, roughly 50/50
split between hardware and
software
Some peop...
FACEBOOK paid $2 billion for Oculus to work together in
“building the next computing platform and reimagining the way
peop...
Trend:
Unbundling
Trend: UnbundlingThe Rental/Sharing Economy
The revenue flowing through the share economy directly into
people’s wallets will surpass $3.5 billion this year, with grow...
Trend: Unbundling
A whole new generation of sharing economy
with entirely new assets to share
Trend: Unbundling
Sharing economy is multigenerational Trend: Unbundling
Trend: Unbundling
Trend: Unbundling
Trend: Crowd Everything
Trend: The Crowd
Businesses are co-opting the crowd into their
business models
“Let your power users be the voice [of your brand]. Customers these days
are more willing to do this kind of work for your...
Marketplace lending
taking on big banking
Trend: The Crowd
Crowdfinance is changing the
way capital flows to people
and opportunities
Trend: The Crowd
IPO
December 2014
Trend: The Crowd
Source: Lending Club
Lending Club massively ramping loan volumes
Trend: The Crowd
51 Flavors of Crowdfinance Trend: The Crowd
OurCrowd, AngelList, CircleUp lead the
equity crowdfunding pack
OurCrowd invested
in ReWalk Robotics
(RWLK), industry’s
fir...
CYBER SECURITY
$100B market with significant growth drivers
“Cybersecurity budgets will explode in 2015 as every company, institution, an...
Source: IBM
• The volume, complexity and impact of attacks is
growing rapidly
• Adoption of cloud services and mobile devi...
Trend: Security
Trend: Security
Trend:
Bitcoin
Trend: Bitcoin
Bitcoin got off to a rough start…
Trend: Bitcoin
And still hasn’t settled down
Trend: Bitcoin
Investors are more excited about the
Blockchain and its potential
applications
Source: Joel Monegro, USV
Trend: Bitcoin
Notable mentions
1. 2.
What is so exciting is that we are on the precipice of
some major technological evolutions and looking at
historical prece...
Investment Trends: Where to invest your attention in 2015
Investment Trends: Where to invest your attention in 2015
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Investment Trends: Where to invest your attention in 2015

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As 2015 gets underway, investors are already planning their portfolio moves for the year. With all the noise out there, how does an investor decide what to focus on and which sectors are investable?

Join Zack Miller, Head of the Investor Community at OurCrowd, and David Stark, Principal at OurCrowd, as they discuss investment trends and opportunities for 2015. Their compilation is based on what OurCrowd's deal flow team -- which vetted 3,000+ startups since we launched -- is seeing on the ground.

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Investment Trends: Where to invest your attention in 2015

  1. Investment trends for 2015: Where to invest your attention January, 2015
  2. David Stark Principal, OurCrowd @starkupnation Zack Miller Partner, OurCrowd @newrulesinvest
  3. Trend: Big Data
  4. Trend: Big Data
  5. Trend: Big Data
  6. Trend: Big Data
  7. Trend: Big Data
  8. Trend: Sensorification
  9. Car of the Future Digital Health Internet of Things Trend: Sensors
  10. Car of the Future Trend: Sensors
  11. Car of the Future Trend: Sensors
  12. China will grow rapidly to claim a 35% share of the 120 million cars sold in 2030, accounting for revenues of $24 billion, against $21 billion for the U.S. market and $20 billion for Europe. Source: Luxe Research Trend: Sensors
  13. Trend: Sensors
  14. Making voice control work — in any sound environment Trend: Sensors
  15. Car of the Future Digital Health Internet of Things Trend: Sensors
  16. Trend: Sensors Source: New York eHealth Collaborative
  17. Trend: Sensors
  18. Wearables —> The Quantified Self Trend: Sensors
  19. Trend: Sensors
  20. Car of the Future Digital Health Internet of Things Trend: Sensors
  21. Trend: Sensors
  22. There are already more than 10 billion systems connected to the Internet (IDC) and by 2020 there will be nearly 26 billion devices on the Internet of Things (Gartner). Trend: Sensors
  23. Trend: Sensors
  24. New charging technologies will power the IoT Trend: Sensors
  25. Source: IHS Trend: Sensors
  26. Trend: Sensors
  27. Trend: Sensors
  28. Trend: Sensors energy hot spots
  29. Trend: Cannabis Commerce
  30. The legal cannabis industry is poised to grow faster than smartphones according to the Huffington Post. Source: HuffPo Trend: Cannabis Commerce
  31. Legalized Cannabis industry expected to bring in tens of billions of dollars of extra revenue per state Trend: Cannabis Commerce
  32. Source: TechCrunch Venture Capital flowing to blooming startups, sensing opportunity Trend: Cannabis Commerce
  33. Source: TechCrunch Trend: Cannabis Commerce
  34. provides natural, pesticide-free insect repellant
  35. Augmented Reality Trend: Reality Shifting
  36. Trend: Reality Shifting Augmented Reality (AR) might be the 8th mass market to evolve, following print, recording, cinema, radio, TV, Internet, and mobile, according to industry analyst, Tomi Ahonen
  37. AR mobile apps have already gained traction in travel/tourism, healthcare, education, manufacturing, commerce, and entertainment Trend: Reality Shifting In 2009, Juniper Research reported annual revs from mobile AR apps were < $1M In 2015, ARCchart forecasts revs will reach $2.2B
  38. Augmented Reality can offer much more than just an information overlay
  39. SELLING WITH AUGMENTED REALITY • Likelihood to buy? • 2D print display: 45% • AR: 74% • Attitude to price? • 2D print display: average price of £5.99 was attributed as the estimated retail value of the product • AR: average price of £7.99 • Advertising engagement? • 2D print display: average of 12 seconds • AR: average of 1 minute 23 seconds. Source- hiddenltd.com Trend: Reality Shifting
  40. "Well, we still have some work to do, but now we're ready to put on our big kid shoes and learn how to run," Google said. Google Glass was the first to make waves among the AR wearables, but hasn’t found product market fit. Trend: Reality Shifting
  41. Microsoft’s entry to the market last week was met with great excitement Trend: Reality Shifting
  42. META Trend: Reality Shifting
  43. Augmented Reality <—> Virtual Reality
  44. Virtual Reality Trend: Reality Shifting
  45. Trend: Reality Shifting
  46. Consumer VR market is forecasted to generate over $5B in 2018, roughly 50/50 split between hardware and software Some people call VR “the last medium” because any subsequent medium can be invented inside of VR, using software alone. Looking back, the movie and TV screens we use today will be seen as an intermediate step between the invention of electricity and the invention of VR. Kids will think it’s funny that their ancestors used to stare at glowing rectangles hoping to suspend disbelief. – Chris Dixon Trend: Reality Shifting
  47. FACEBOOK paid $2 billion for Oculus to work together in “building the next computing platform and reimagining the way people communicate.” Trend: Reality Shifting
  48. Trend: Unbundling
  49. Trend: UnbundlingThe Rental/Sharing Economy
  50. The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. Source: Forbes
  51. Trend: Unbundling
  52. A whole new generation of sharing economy with entirely new assets to share Trend: Unbundling
  53. Sharing economy is multigenerational Trend: Unbundling
  54. Trend: Unbundling
  55. Trend: Unbundling
  56. Trend: Crowd Everything
  57. Trend: The Crowd Businesses are co-opting the crowd into their business models
  58. “Let your power users be the voice [of your brand]. Customers these days are more willing to do this kind of work for your brand, but they want recognition for doing it—they would like to be given that badge or stamp that says, ‘You’re the power expert in Applegate bacon. — JD Peterson, (previous) VP Marketing, Zendesk
  59. Marketplace lending taking on big banking Trend: The Crowd
  60. Crowdfinance is changing the way capital flows to people and opportunities Trend: The Crowd
  61. IPO December 2014 Trend: The Crowd
  62. Source: Lending Club Lending Club massively ramping loan volumes Trend: The Crowd
  63. 51 Flavors of Crowdfinance Trend: The Crowd
  64. OurCrowd, AngelList, CircleUp lead the equity crowdfunding pack OurCrowd invested in ReWalk Robotics (RWLK), industry’s first IPO Trend: The Crowd
  65. CYBER SECURITY
  66. $100B market with significant growth drivers “Cybersecurity budgets will explode in 2015 as every company, institution, and government attempts to avoid being Sony’d. VCs will pour money into this sector…and, yet, the hacks will continue because on the open internet there is no such thing as an impenetrable system.” - Fred Wilson (co-founder of Union Square Ventures) Trend: Security
  67. Source: IBM • The volume, complexity and impact of attacks is growing rapidly • Adoption of cloud services and mobile devices has erased network perimeters, rendering traditional solutions ineffective Trend: Security
  68. Trend: Security
  69. Trend: Security
  70. Trend: Bitcoin
  71. Trend: Bitcoin
  72. Bitcoin got off to a rough start… Trend: Bitcoin
  73. And still hasn’t settled down Trend: Bitcoin
  74. Investors are more excited about the Blockchain and its potential applications Source: Joel Monegro, USV Trend: Bitcoin
  75. Notable mentions 1. 2.
  76. What is so exciting is that we are on the precipice of some major technological evolutions and looking at historical precedents provides insight for key investment areas • Internet —> Sensors/Internet of Everything • Social —> Crowd • Mobile —> AR / VR • Etc. Summary

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