Frederic Charles from Lyonnaise des Eaux explains how his company has implemented social CRM. Taken from his presentation at Social CRM Paris.
Lyonnaise des Eaux is working with two start-ups, JeeMeo, a European social CRM technology provider, and PlayApp, a French enterprise 2.0 change management consultancy, on a highly innovative project to adapt Social CRM to enterprise business processes. The project was selected in July 2011 by the French Ministry of Digital Economy as a priority investment. Hear Frederic Charles, explain the concept and strategy behind this fascinating project.