Emmanuel Drouynot (Broadvision) offers an interesting view on Social CRM for B2B. Presented at Our Social Times' Social CRM 2011 Paris conference.
Gartner says that 90% of spending on social CRM is for B2C use, but that spending on B2B sCRM will account for 30% by 2015. As a result, most Social CRM solutions focus on B2C, leaving B2B organisations wondering how to get started. This presentation examines how B2B Social CRM differs from B2C, sets out how to address these differences, and offers guidance for B2C organisations with more complex customer relationships.