CEO Yaron Galai presented at Blogworld 2012 recently. If you missed his presentation on content discovery and distributing your content at scale, you can see it here.

1. @Outbrain
@YaronGalai

2. If you wrote a blog
And no one came to read it
Did you write a blog?

3. 2 Ways People Find Your Content
1) They know what they want: 2) They don’t know what they want:
Link

4. Search traffic 2000 - 2011
• Publish for spiders
• Keywords; link exchanges
• If the spider bites – you’re golden!
• …but - Transient traffic – ~1 PV/session;
high bounce

5. Search traffic 2012+
• Publish for spiders humans
• KW and link manipulations get punished,
not rewarded
• Content discovery + engagement is key
• Still – very transient traffic

6. Ironically:
The best way to get Google
juice, is to not focus on Google
juice,
at all…

7. The things you should focus on:
1. Content - Write great content (duh!)
2. Discovery - Get links on Facebook,
Twitter, Outbrain, StumbleUpon, etc.
3. Engagement – Once people find your
site, keep them engaged

8. Engagement
• The Outbrain widget – free, and typically gets
a 5-10% engagement level
• ~100,000 bloggers use it
• Also used by the best publishers in the world:

11. Engagement
Install it here:
www.outbrain.com/getwidget

12. Discovery – The New SEO
• Before you get a reader engaged, you need to
get a reader!

14. Or, you can acquire traffic
• Traffic acquisition can kick-start your SEO loop
• It’s dependable, and easily scalable
• Some of the best blogs, publishers &
marketers rely on it:

17. A case study
• MySuperMarketer – a social media
consultancy
• Submitted blog content to Outbrain Amplify
• Results:
– 400% increase in traffic to their blog
– 240% increase in email newsletter signups
– Surge in blog comments and Facebook Likes
– Increased PV/visit from 1.75 to 2.9 PV’s.
– 30% lower bounce rate vs. traffic from other PPC
– Very likely: Improved their SEO!

18. Owned-vs-Earned
• Point paid traffic to content of your choice:
• Owned – Content that you produce; your
blog; your videos, etc.
• Earned – Content about your
company/product that was published
*anywhere* on the web

19. 330 Free Clicks
for BlogWorld Expo participants
outbrain.com/amplify/selfserve

20. If you wrote a blog
And no one came to read it
Did you write a blog?

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