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Introduction to Outbrain Amplify

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With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.

Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing.

Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover:

-What is Outbrain Amplify?
-How Outbrain recommends your content.
-Where Outbrain recommends your content.
-What types of content meet Outbrain's Content Guidelines.
-How Outbrain Amplify pricing works.
-Case studies of large brands and small companies using Outbrain to promote their content.

There will also be a live Q&A session so you can get all your questions answered!

This webinar is held every Wednesday. You can sign up for the next one here:

Publié dans : Marketing
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Introduction to Outbrain Amplify

  1. 1.             The  Webinar  Will  Begin  Shortly   •  All  par'cipants  will  be  muted   •  For  audio,  select  “Mic  &  Speakers”   in  your  GoToWebinar  control  panel   •  To  submit  Q&A,  use  the  “Ques'ons”   tool  in  the  control  panel   INTRODUCTION TO OUTBRAIN AMPLIFY Will  Fleiss   Online  Customer  Acquisi'on  Manager   @willfleiss   #OBwebinar  
  2. 2.         Agenda •  What  is  Outbrain?   •  What  is  Outbrain  Amplify?   •  Benefits  to  your  business  or  brand   •  Our  Content  Guidelines   •  Pricing  and  billing   •  Case  Studies   •  Q&A   #OBwebinar  
  3. 3.         What is Outbrain?
  4. 4.         Outbrain  enables  individuals  to  discover   content  that  they  can  trust,  and  can   each  find  to  be  interes:ng.     Our Lighthouse
  5. 5.         Strategy   Outbrain connects the world to content 561  MILLION     USERS  WORLDWIDE   #OBwebinar   190  BILLION     RECOMMENDATIONS   WORLD’S  MOST   PREMIUM  PUBLISHERS  
  6. 6.         We are global SINGAPORE SAN  FRANCISCO   CHICAGO   NEW  YORK   ATLANTA   MIAMI  LOS  ANGELES   WASHINGTON  DC   LONDON   MADRID   PARIS   TEL  AVIV   MUNICH   MILAN   SAO  PAOLO   JOHANNESBURG   SINGAPORE   DELHI   TOKYO   SYDNEY   AUKLAND   #OBwebinar  
  7. 7.         INTERNAL DISCOVERY    
  8. 8.         PROMOTED DISCOVERY OUTBRAIN AMPLIFY    
  9. 9.         BRANDS&BUSINESSESGETTHEIRCONTENTDISCOVERED 9 Travel Apps For Getting Around Like a Local! Intel iQ!   #OBwebinar  
  10. 10.         HOW WE RECOMMEND CONTENT •  Outbrain  has  more  than  50  algorithms  working  together  to  recommend  each   piece  of  content  to  the  most  interested  reader  across  our  network   •  The  algorithms  largely  fall  into  the  following  buckets:   –  Personal:  things  we  know  about  the  reader   –  Behavioral:  readers  who  read  this,  also  read  this   –  Contextual:  related  to  what  you  are  reading   –  Popular:  content  trending  across  our  network   #OBwebinar  
  11. 11.         How we recommend content   •  Outbrain’s  network  is  a  compe''ve  marke'ng  place,  with  many  pieces  of   content  vying  for  interested  readers  across  premium  publisher  placements.     •  Each  content’s  Click-­‐Through-­‐Rate  (CTR)  acts  as  a  ‘quality  score,’  or  in  our  case   an  ‘interest  score’,  and  works  in  tandem  with  the  algorithms  to  put  the  most   interes'ng  piece  of  content  in  front  of  each  reader.     •  Finally,  the  content’s  Cost-­‐Per-­‐Click  (CPC),  set  by  you,  factors  in  to  determine   which  content  gets  recommended.   #OBwebinar  
  12. 12.         Consumers don’t notice banners Of  display  adver'sements  are  never   seen   46%     COSMCORE,  JUNE  2013  
  13. 13.         CONSUMERS trust content ContentPlus  Research,  2013     of  consumers  prefer  geing  to  know  a  company   through  content  vs.  ads   70%     #OBwebinar  
  14. 14.         SEARCH   SOCIAL   the 4TH online MARKETING BUCKET DISPLAY   CONTENT  DISCOVERY   #OBwebinar  
  15. 15.         What is Outbrain Amplify?
  16. 16.         WHAT IS OUTBRAIN AMPLIFY? SUBMIT   CONTENT   DRIVE   TRAFFIC   ACHIEVE   GOALS   YOUR  LINKS   APPEAR     FLEXIBLE   CPC   $ SELF-­‐SERVE   $10/day     $5K/month   ACCOUNT  MANAGED   (minimum  spend)   (minimum  spend)   #OBwebinar  
  17. 17.         the World’s leading brands #OBwebinar  
  18. 18.         THOUSANDS OF SMALL & medium Size Businesses #OBwebinar  
  19. 19.             WHAT IS OUTBRAIN AMPLIFY? ACHIEVE  YOUR  KEY  PERFORMANCE  INDICATORS   Engagement   Awareness       Website  visitors   Video  views  High-­‐value  ac'ons   Installs  Purchases   Leads   Conversion   #OBwebinar  
  20. 20.         2,146,827 772,858 $154,571.54 $0.20 2.63 $0.08 WHAT IS OUTBRAIN AMPLIFY?    
  21. 21.         WHAT IS OUTBRAIN AMPLIFY? HEADLINE  &  IMAGE  TESTING   Finding  the  right  headline   Finding  the  right  image   A   B  A  B   +12%   higher  CTR   +27%   higher  CTR   #OBwebinar  
  22. 22.         5  Running  'ps   5  Running  'ps   for  pregnant   women   5  Running  'ps   for  pregnant   women   0.30% CTR $0.30 CPC 0.12% CTR $0.55 CPC 0.20% CTR $0.45 CPC What is outbrain amplify? HEADLINE  &  IMAGE  TESTING  
  23. 23.         What is Outbrain Amplify? CUSTOMER  JOURNEY  TARGETING  
  24. 24.         What is Outbrain Amplify? CUSTOMER  JOURNEY  TARGETING  
  25. 25.         •  Country   •  State   •  DMA  (designated   market  area)   WHAT IS OUTBRAIN AMPLIFY? GEO-­‐TARGETING   #OBwebinar  
  26. 26.         WHAT IS OUTBRAIN AMPLIFY DEVICE  TARGETING   #OBwebinar  
  27. 27.         What is outbrain amplify? Time Spent Ad Spend PRINT RADIO TV DESKTOP INTERNET MOBILE INTERNET 5%   19%   12%   10%   38%   45%   25%   22%   20%   4%   KPCB  INTERNET  TRENDS  2014   MOBILE  OPPORTUNITY   #OBwebinar  
  28. 28.         WHAT IS OUTBRAIN AMPLIFY? MEDIA  BUYING  INTEGRATION   CAMPAIGN  TRACKING  AD  VERIFICATION   MOBILE  ATTRIBUTION  RETARGETING   PUBLISHER  PAGE   PROMOTED  CONTENT   PAID.OUTBRAIN.COM   3rd  party  pixel  fires   #OBwebinar  
  29. 29.         WHAT IS OUTBRAIN AMPLIFY? ENABLES  RETARGETING  FROM  EARNED  MEDIA   #OBwebinar  
  30. 30.         Outbrain Content Guidelines
  31. 31.         Content & the Outbrain Pledge We  believe  in  the  power  of  storytelling.       We  pledge  to  always  place  the  user  first:  to  help  her  narrow  her  discovery   experience  even  as  we  widen  her  view  of  the  world.       How  do  we  do  this?       •  Upholding  integrity  in  content  by  rejec'ng  that  which  intends  to  manipulate  or   deceive.   •  Honoring  the  real  estate  entrusted  to  us  by  publishers  by  building  on  their   editorial  mandates         #OBwebinar  
  32. 32.         CONTENT WE ACCEPT OWNED   PROPERTIES   EARNED     MEDIA   SOCIAL     PLATFORMS   PAID     MEDIA   •  Product  Reviews   •  Media  Coverage   •  Videos   •  Blog  posts   •  Ar'cles   •  Slideshows   •  Sponsored  Content   •  Na've  Adver'sing   #OBwebinar  
  33. 33.         Content we accept ARTICLES VIDEOS SLIDESHOWs#OBwebinar  
  34. 34.         CONTENT WE ACCEPT #OBwebinar   PRESS  COVERAGE  
  35. 35.         CONTENT WE ACCEPTSOCIAL   #OBwebinar  
  36. 36.         CONTENT WE DO NOT ACCEPT •  Homepages  and  sec'on  fronts   •  PDFs   •  Self  promo'onal     •  Ad  placement   •  Adult  material   #OBwebinar  
  37. 37.         FINANCIAL  SCAMS   ADULT  CONTENT   HEALTH  SCAMS   WHAT YOU will never see in our network #OBwebinar  
  38. 38.         Outbrain Content Guidelines www.outbrain.com/amplify/guidelines     #OBwebinar  
  39. 39.         Pricing and Billing
  40. 40.         Pricing and Billing COST-­‐PER-­‐CLICK  (CPC)   #OBwebinar  
  41. 41.         Pricing and Billing PAYMENT  METHODS  AND  BILLING  CYCLE   •  Credit  Card   •  Inser'on  Order   #OBwebinar  
  42. 42.         CASE STUDIES
  43. 43.         CASE STUDIES REISS  LUXURY  FASHION  BRAND   #OBwebinar  
  44. 44.         CASE STUDIES EMAIL  SERVICE   RESULTS:     Sanebox  received  80-­‐100  product  trial  conversions  per  day  at  their   target  Cost-­‐Per-­‐Acquisi'on.     #OBwebinar  
  45. 45.         CASE STUDIES VISA     #OBwebinar   RESULTS:     Outbrain  Amplify  drove  over  75,000  new  visitors  across  Asia-­‐Pacific  in  6   months,  making  up  95%  of  all  new  visitors  to  the  site.  
  46. 46.         Case studies THE  LINE   #OBwebinar  
  47. 47.         #OBwebinar   QUESTIONS 1.  Signup  and  launch  your  first  campaign  at  hsp://www.outbrain.com/amplify         2.  Request  a  personal  demonstra'on  at  hsp://lp.outbrain.com/request-­‐demo/     3.  More  ques'ons?  Email  support@outbrain.com       THANK  YOU!  

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