OVC, Inc. specializing in online marketing for lawyers presents "How Does the Internet Work? How Can the Internet Benefit Attorneys?" For more information on how to market yourself as a law firm in Chicago, IL or across the country visit http://ovclawyermarketing.com or call Greg Wildman at (312) 953-3826.

1. How Can the Internet Benefit Attorneys?
How Does the Internet Work?

2. Greg Wildman, President
Patti Baron Schreiber, Director of Marketing
OVCLawyerMarketing.com
Presented by OVC, Inc.

3. Using the Internet to Gain Clients
Agenda
What’s on the Internet for Attorneys?
Social Media & Reputation Management
Get Found by Search Engines
Pay Per Click
How to Get Your Website Noticed
Ways to Enhance Search Engine Optimization
Online Videos
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OVC, Inc.

4. • Websites
• Mobile Optimization
• Articles
• Blogs
• Inbound & Outbound Links
• Social Media
• Search Engines
What’s on the Internet for Attorneys?

5. How to Get Your Website Noticed
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Inbound Linking
Website Content
Search Engine Optimization
CorneliusLaw.com Sitemap
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NOLO

6. OVC, Inc.
Mobile searches have grown 400% since 2010.
Mobile Website Optimization
How to Get Your Website Noticed
Simple Website
Design
Impressed
Clients
Smartphone
Compatibility
61% of smartphone users choose to call a business after a
search while 59% actually visit the location of the business.
Impressed clients are more likely to share your content.

7. Mobile Website Optimization
How to Get Your Website Noticed
Before After

8. Keywords and Fresh Content Make a Difference
Get Found By Search Engines
Fresh ContentKeywords
1 2 Anderson & Associates, P.C. Blog

9. Title Tags and Meta Descriptions
Get Found By Search Engines
OVC, Inc.
Title Tags
Meta Description

10. OVC, Inc.
It’s More Than Just a Website!
Ways to Enhance SEO
Stand out among your competitors
and increase visibility.
Stand Out
Simple design, keywords, relevant
content, and updating content
frequently.
On Site Optimization
3
Inbound links boost credibility with
ads, social media, and directory
partnerships.
Off Site Optimization
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11. Website Blogs
Keywords & Relevant Content
Custom URL
Topics &
Frequency

12. Get Your News Out There
Press Releases
Search Engine Optimization
2nd Result
Custom URL

13. Pay Per Click
Search Engine Ads

14. Videos for Your Website
Online Videos
OVC, Inc.
An online video on your website and on popular search engines like Google, Yahoo, Bing, and YouTube
helps to distinguish who you are and allows people to get to know you on a more personal level.
Search Engine Optimization
Research has demonstrated that having video on your site (particularly product videos) makes visitor
65% more likely to convert in some form or another (source Wyn).
Client Conversion
Online video can also be played on mobile devices. By 2015, 2 billion people will have
smartphones (source Bloomberg).
Mobile Views
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15. OVC, Inc.
Connect with Clients
Social Media
• Share blogs and valuable firm content
• Inbound links to increase SEO
• Interact with current and potential clients

16. Facebook Business Page
Social Media

17. Google Author Personal Profile
Social Media

18. Google Author Search Results
Social Media
OVC, Inc.
Personal Photo
Link to Website

19. OVC, Inc.
Reputation Management
• Customers search law firms on Google
• Customer reviews on these Google listings
• SEO, social media, pay-per-click, and local marketing are not the only options
• Collect positive reviews from clients
• Google+, Yellowpages, Bing, Yahoo, Yelp, and Yellowbook can improve rankings
Manage Your Online Appearance

20. Feedback Collection Website
Reputation Management
Internet
Reviews

21. Reviews on Firm Website
Reputation Management
Internet
Reviews

22. Find the Right Marketing Company for You
What if I Want to Hire Someone?
• Specializes in law firm marketing only and
knows bar rules
• Industry knowledge and experience
• Understands the local market
• SEO knowledge with successful search
results
• Maintains a positive track record with clients
(testimonials)
• Partners with legal databases
• Not a proprietary
• Knowledge of how the Internet works
including social media, reputation
management, behind the scenes SEO, and
online video
• Vigilantly monitors search engine algorithm
changes
• Observes and reports on clients’ site
performance
• Updates websites included in a monthly
contract
• Writes professional web content and blogs
for specific legal industry.
Look for these attributes in a company…

23. Greg Wildman
President
(312) 953-3826
greg@ovclawyermarketing.com
Questions? Please Contact Us
OVCLawyerMarketing.com
Patti Baron Schreiber
Director of Marketing
(630) 624-5362
patti@ovclawyermarketing.com

24. View this Presentation Again…
Visit Slideshare.net/OVCLawyerMarketing