Wew dosand donts

THE DO’S AND DON’TS OF BUILDING
A WEB SITE
By: Janet L. Hall
Trainer, Virtual Web Master, Web Developer
KickStartWebSites.com
info@KickStartWebSites.com


Janet L. Hall, trainer and developer has been in the
computer business since the 1970′s, before Microsoft®
was even ‘born’. Janet’s company, OverHall
Consulting, specializes in helping and training
women, small business owners and people new to the
Internet get a web site, get on the Internet, market their
web site and software/computer training. Janet teaches
on-site, via phone, at the College of Southern
Maryland, and maintains a satellite office in Central Ohio.

Janet can be reached via email:
info@kickstartwebsites.com


If You Build It …
…They Will Come?


Search Engines Need to Find You
BEFORE People Can
Search Engines People


Don’t be on the Internet —
be found on the Internet!


Internet/Web Site Terms
• Search Engines
• Web Directories
• Web Traffic (Visitors)


7 Places You SHOULD
Add Keywords
1. Meta Tags
a. Title Bar
b. Description
c. Keywords
2. Domain Name
3. Page Title
4. Header Tags
5. Images – Alt Tags
6. Content
7. Linked Text

1. Meta Tags
1. Meta Tags
a. Title Bar:
b. Description
c. Keywords


How the Search Engines
See Your Meta Tags

<title>wordpress developer, computer trainer, virtual
web master, web site design, web site
developer, iThemes Builder Specialist, wordpress
expert, plugin expert, Kick Start Web Sites, Janet L.
Hall</title>

<meta name="description" content="Providing Web
Site and Business Solutions for Your Success! Kick Start
Web Sites and WordPress Expert Janet L. Hall" />
<meta name="keywords" content="wordpress
developer, computer trainer, virtual web master, web
site design, web site developer, wordpress
themes, backupbuddy, ithemes builder
expert, wordpress expert, wordpress trainer, Janet L.
Hall” />

2. Domain Name
• Does NOT need to be your business
name
• Should contain one keyword
• .com is the most recognizable


3. Page Title
• Keyword rich
• Assists Search Engines of what page
is about


4. Header Tags
• H1 – H6
• One H1 Tag: Top of Page
• Keyword at or near front, tells what the page is
about
• Most important header tag


5. Images – Alt Tags
• Search Engines can’t read an image
• Screen Readers can’t read an image
• People sometimes turn off images while
browsing
title="backupbuddy"
src="http://ugottalookatthis.com/wp-
content/uploads/backupbuddy.jpg"
alt="BackUpBuddy" width="125" height="125"


6. Content
• Keyword rich
• DON’T stuff keywords into content
• Flow
• It’s informative or educational


7. Linked Text
• Use keywords in the Hyperlinked text
• DON’T link to text such as read more
Examples:
• Installed Gravity Forms with PayPal add on onto the Bike Tours and
Bike Rental pages
• Installed Q and A Plugin by Raygun for the FAQ’s on the Bike Tours
and Bike Rental pages


Three Things to Know About
Images and Videos
1. Add Alt Tags (Alternative Tags)
2. DON’T use Flash
3. DON’T have flashing images

BONUS Tips:
4. Store Videos on Vimeo or YouTube and link to
them
5. Resize before you upload to your site
6. Make sure you have permission to use or add to
your site


Four Things You SHOULD
Include on Web Site
1. Call to Action
2. How to Contact
3. Way to Collect Email Addresses
4. Great Content!

BONUS Tips:
5. Social Media Links
6. Testimonials

Three Things You DON’T Want to
do on Your Business Web Site
1. Talk about your personal “stuff”
2. Have too many things flashing and
moving on one page
3. Have unreadable fonts (a.k.a. “funky”
fonts)
BONUS Tips:
4. Music
5. Videos that begin playing when visitor
opens page
6. “Cutesy Clip Art

BONUS TIPS!
• Stay away from “web site” overnight
• Stay away from using a hosting companies templates
• Stay away from hosting companies that won’t allow you to
install WordPress manually
• Stay away from SEO expert companies that charge an “arm
and a leg”
• Stay away from Web Site Designers that don’t know anything
about Search Engines
• Stay away from “beginner” Web Site developers/designers
that will build a site for under $500
• Stay away from friends or relatives that tell you they can build
your site!
• Stay away from “FREE” Web Sites


How People See Your Site


How Search Engines
See Your Site
<!DOCTYPE html>
<html dir="ltr" lang="en">

<head>


<title>wordpress developer, computer
trainer, virtual web master, web site design, web
site developer, iThemes Builder
Specialist, wordpress expert, plugin expert, Kick
Start Web Sites, Janet L. Hall</title>

<link rel="icon" type="image/x-icon"
href="http://kickstartwebsites.com/wp-
content/themes/Builder/images/favicon.ico" />

25% OFF Specials
Web Site Development and Training/Coaching
(Special ends Oct. 31, 2012: midnight)

• I want Janet to build my web site: 25% OFF

• I want Janet to train me how to build my own web site:
25% OFF

• I want Janet to be my coach on how to build my own
site and make money on the Internet: 25% OFF
Visit KickStartWebSites.com/wewspecial


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