a presentation to Melbourne CHIsig about the use of mental models in a website redesign

1. Communicating Behaviour
using mental models
in a website redesign

2. Chris Marmo
Jeremy Yuille @kurisu
@overlobe
Reuben Stanton Marius Foley
@absent

3. Tonight...
1. An overview of the ABC Pool redesign
2. What a mental model is and how
we made ours
3. Group Activity

8. We conducted...
Eight one-on-one user interviews
current users and those who had never seen Pool
Twelve interviews with ABC staff
interns to the managing director
Eight usability tests
4 before, 4 during
A workshop with media students
Identified as a key target group
+
73 Survey responses

9. This is what we ended up with

10. ?!

11. Enter the Mental Model
http://www.flickr.com/photos/karla_k/2776839587/

13. "Mental models give you a
deep understanding of
people's motivations and
thought processes, along
with the emotional and
philosophical landscape in
which they are operating."
why use a mental model?

14. "To create a mental model
you talk to people about
what they're doing, look for
patterns, and organize those
patterns from the bottom up
into a model."
how do you make one?

15. Define your segments

16. Talk to them

17. Comb the results

18. Clump

19. know when
people look
at my work
look at other see what's
Make a
Tell a story people's on the front
project
work page
host a link to my contribute look at other
create an browse a build a
conversatio work from to a people's
archive project reputation
n elsewhere program profiles
bookmark comment on create new
Make download share other describe learn how Access the
curate things to classify my Upload someone see what's ways to
something share ideas fill time interesting people's myself to to make my ABC
submissions come back content content else's work cool connect to
new work work others work better archives
for and ideas audiences
find classify receive get to know mentor access skills
watch or find out follow up
collaborate Find people something share my someone belong to a display my feedback on the people emerging & capacity get my work
remix stuff listen to rate content about new after a radio
on a project to work with I'm work else's community work my work behind the media outside the on the ABC
content submissions program
interested in content and ideas work creators ABC
find stuff connect extend the
collaborate make a flag stuff as classify belong to a put my stuff feedback on get to know see what's develop as a get my stuff
make stuff look at stuff I'm share stuff through reach of the
on a project project interesting stuff community in the pool work people happening professional on the ABC
interested in other media ABC
produce something gather interesting stuff belong to a media community be a part of the ABC
Model It

20. Analyse it

21. Design it

22. now... lets make one.

23. chris.marmo@gmail.com
@kurisu
jeremy.yuille@rmit.edu.au
@overlobe
http://pool.acid.net.au
thanks!