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Advertising Opportunities for Businesses presented by: 38 Everett Street  |  Allston, Massachusetts 02134  |  617-254-5000  |  www.OverdriveInteractive.com
About Overdrive Interactive Overdrive helps companies compete and win in the online space Integrate: Social media marketing Search marketing Online media Content and creative Website and application development 2010 MITX  Interactive Agency of the Year
195 million registered users 2.5 million new user signups a week 30 million active monthly US users now, 100 Million by end 2011  activity is exploding 100 million tweets/day (+ 65% in 3 months)  30% created from mobile 14 million new followings/day High Level Stats
Twitter Demographics
Why Twitter Users Follow Brands To get updates on future products  To stay informed about the activities of a company  To receive discounts and promotions  To get updates on upcoming sales  To get a "freebie" (e.g., free samples, coupon)  For fun or entertainment  To get access to exclusive content  To learn more about the company  To show my support for the company to others  To interact (e.g., share ideas, provide feedback)  For education about company topics  Someone recommended it to me  So the company could send me a direct message 38% 32% 31% 30% 28% 26% 25% 25% 23% 20% 14% 14% 10% Source: Exact Target / Cotweet, June 2010
Who Uses Twitter? From the Forrester Blog: Posted by ReinekeReitsma on December 31, 2010 Forrester's Technographics® data shows that only 11% of US online consumers Tweet monthly, while more than 84% say that they never Tweet. Who are these “Tweeps,” and why are they so attractive to Marketers?  ,[object Object],What makes them unique, and at the same time very interesting for marketers, are their attitudes:  They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!  They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.  They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels.
Advertising:  Three Promoted Products Tweets – Keyword targeted Cost-Per-Click ads in twitter search results.  Accounts – Keyword targeted Cost-Per-Follower ads on user interface Trends– Flat rate sponsorship, drives 60 million impressions per day.
Promoted Tweets – Cost Per Click Your Cost-Per-Click Ad
Promoted Accounts – Cost Per Follower Your Cost-Per-Follower Ad
Promoted Trends – CPM, 60 Million Impressions Your ad, promoted on  Trending Topic conversation stream with video, images  or banner. Link promoted on users login screens under Trending Topics
Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time
Promoted Accounts DashboardImpressions, clicks and follows, as they happen
Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends
Timeline ActivityYour performance on Twitter, Tweet by Tweet
Summary  Cost-Per-Click Current price varies depending on category $.50 minimum bid* Target by keyword Cost-Per-Follower Current price base don bids is $1 to $2 per follower $25,000 minimum spend* Target by keyword Flat rate sponsorship Current price is $80,000+ per day* Moves the needle driving 65,000,000 impressions per day Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign. * Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.
Thank You For help with the services described in this deck please contact: Harry J. Gold CEO/Managing Partner Direct 617-254-5000  x 1100 hgold@OverdriveInteractive.com  

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Twitter Advertising

  • 1. Advertising Opportunities for Businesses presented by: 38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com
  • 2. About Overdrive Interactive Overdrive helps companies compete and win in the online space Integrate: Social media marketing Search marketing Online media Content and creative Website and application development 2010 MITX Interactive Agency of the Year
  • 3. 195 million registered users 2.5 million new user signups a week 30 million active monthly US users now, 100 Million by end 2011 activity is exploding 100 million tweets/day (+ 65% in 3 months) 30% created from mobile 14 million new followings/day High Level Stats
  • 5. Why Twitter Users Follow Brands To get updates on future products To stay informed about the activities of a company To receive discounts and promotions To get updates on upcoming sales To get a "freebie" (e.g., free samples, coupon) For fun or entertainment To get access to exclusive content To learn more about the company To show my support for the company to others To interact (e.g., share ideas, provide feedback) For education about company topics Someone recommended it to me So the company could send me a direct message 38% 32% 31% 30% 28% 26% 25% 25% 23% 20% 14% 14% 10% Source: Exact Target / Cotweet, June 2010
  • 6.
  • 7. Advertising: Three Promoted Products Tweets – Keyword targeted Cost-Per-Click ads in twitter search results. Accounts – Keyword targeted Cost-Per-Follower ads on user interface Trends– Flat rate sponsorship, drives 60 million impressions per day.
  • 8. Promoted Tweets – Cost Per Click Your Cost-Per-Click Ad
  • 9. Promoted Accounts – Cost Per Follower Your Cost-Per-Follower Ad
  • 10. Promoted Trends – CPM, 60 Million Impressions Your ad, promoted on Trending Topic conversation stream with video, images or banner. Link promoted on users login screens under Trending Topics
  • 11. Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time
  • 12. Promoted Accounts DashboardImpressions, clicks and follows, as they happen
  • 13. Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends
  • 14. Timeline ActivityYour performance on Twitter, Tweet by Tweet
  • 15. Summary Cost-Per-Click Current price varies depending on category $.50 minimum bid* Target by keyword Cost-Per-Follower Current price base don bids is $1 to $2 per follower $25,000 minimum spend* Target by keyword Flat rate sponsorship Current price is $80,000+ per day* Moves the needle driving 65,000,000 impressions per day Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign. * Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.
  • 16. Thank You For help with the services described in this deck please contact: Harry J. Gold CEO/Managing Partner Direct 617-254-5000 x 1100 hgold@OverdriveInteractive.com