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OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 35:
Social Media Products
St. Andrew’s Catholic School –
Unit 35 Overview
CONTENTS
Unit 35:
Social Media Products
Unit 35 – LO1 …………………………. Slide 4 – 13
Unit 35 – LO2 …………………………. Slide 14 – 16
Unit 35 – LO3 …………………………. Slide 17 – 22
Unit 35 – LO4 …………………………. Slide 23 – 26
Unit 35 Exemplar Work - Slide 27
Unit 35 - Lo2
Social Media
Ideas
Major Waves
Captured
Frequencies
Radio Cloud
Slogan –
Capture the best
frequencies from all over
the radio
Slogan –
The clouds of the radio
wave
Slogan –
Re – think Radio
Target Audience –
This is also young teenagers and young adults,
could be 16+ as it could have bad language
Target Audience –
This is for most ages as it’s a place to listen
and watch any radio sets
Target Audience –
This is for young adults and
teenagers that want to listen back
to radio sets
Synergy –
There will be synergy will other
social media like YouTube,
Instagram and Facebook
Synergy –
There will be synergy will other social media
like YouTube, Instagram and Facebook
Synergy –
There will be synergy will other social media like
YouTube, Instagram and Facebook
Convergence –
This will be a website, with also an
iPhone app
Convergence –
This will be a website that
includes videos and pictures
and maybe an app
Convergence –
This will be a website, with also an
iPhone app
Compete –
This will be sound
cloud as lots of
radio sets get
uploaded here
Compete –
This will be mix cloud as this is a website
for uploading radio sets
Compete –
This will be YouTube as this is a place
where videos of lots radio sets go up
Color scheme –
Dark blue and black with
maybe a little of light blue
Color scheme –
Dark green and black
Color scheme –
This will be red and dark grey
Homepage features –
You will be able to upload
both video and audio clips
of radio clips
Homepage features –
You will be able to upload
both video and audio clips
of radio clips
Homepage
features –
You will be able to
upload both video
and audio clips of
radio clips
HAND DRAWN DRAFTS
These are my hand drawn drafts on my first social media idea called “Major Wave” I used the black color and the
contrasting bright blue in order to make it stand out and to connote that the artists on my website stand out in the
music scene. Also the fact that the major wave is meant by a radio wave but shown as a sea wave connotes the
unique style of the website.
HAND DRAWN DRAFTS
(CONTINUED)
My second hand drawn draft is for my other idea called ‘Radio Cloud’ and this has come from the inspiration of
‘sound cloud’ again I choose to use a black background and very bright contrasting colors in order to make all the
important features such as the masthead stand out and catch the users eye.
FINAL TWO IDEAS
Out of the three ideas that I created for my social media I have picked Major Wave and Radio Cloud.
First of all I will be talking about the purpose of Radio Cloud which is a social media website in which people are able to share their
latest radio sets in which they have either taken part in or ones that they would like to listen back to. This means that it will contain
content from all different radio sets across all genres in which they can listen to as many radio stations like to upload their radio sets
after they have been recorded as if people have not had the time to lock into the radio while it was getting played live it still gives
them the chance to still listen back. So for my homepage features their will be pages where you are able to look at both the radio
sets that are just audio and also there will be a place that you can see the videos of the sets. Also their will be a profile page where
you are able to have all of your own uploads and all of the videos/audios that you have liked or reposted. I have decided to choose
the name Radio Cloud due to the connotations behind it being that the cloud represents that the music is above everything else and
that the website only holds the top radio sets, furthermore the fact that radio signals are sent from the sky link into the name being
radio cloud. So the slogan for the website will be ‘the clouds of the radio wave’ and I think this links in with many thinks nowadays
such as “i-cloud” and “sound cloud” which are all known for being secure and reliable products to use, and the word “wave”
connotes that the users are surfing the radio clouds which is true as they will be surfing the web. Radio Cloud will compete with
other websites such as sound cloud and YouTube as you can upload videos and upload what audio you like from various radio sets.
As for convergences I would not have any as if I linked my website so that you can watch the videos on YouTube or you can listen
to the audio on sound cloud then people would not be using my website as much, so I would rather keep the users on my website
by keeping the audio and videos to my page. The layout will be quite simple and clean, it will consist of things being shaped like a
cloud for example round the videos there might be a cloud in the color scheme or cloud shape buttons but other than this is will all
be laid out neatly and in an easy to use format. The color scheme used for these clouds would be red and orange because red
symbolizes love to connote that this is the music we love and orange bring a happy and upbeat feel to the website. Lastly the target
audience will overall be towards the younger generation and young adults but this is because most radio sets that get filmed and
recorded are genres such as grime or drums and bass which is aimed at younger people so the website will be filled with most of
this content. This means according to socio-economic needs the audience will be in C1-E and this id because young people either
wont have a job or will not be in the highest paid jobs at that age, moreover for Katz it will be aimed at people that come under
diversion because lots of people find music an escape from reality and a place where they can relax.
FINAL TWO IDEAS (CONTINUED)
The other idea that I chose to talk about is ‘Major Wave’. This is because there is a large amount of people in the music scene
that want to listen to the radio waves both live and also want to listen to radio sets that they have missed and this is going to be
the place they are able to do so. This therefore means the purpose of this website idea would be to keep everyone in the music
scene up to date and in tune with the most recent radio sets and biggest radio sets from big stations such as BBC Radio 1Extra
or Radar Radio. I have been inspired through websites such as mix cloud, sound cloud and YouTube, because on mix cloud you
are able to listen to all audio from radio sets, on sound cloud you can upload audio from radio sets and post it on your profile
and lastly YouTube is where all the videos of radio sets are put up so I want to make a website where all of these websites are
merged into one in order to make a place where people are able to do all of this at once. There is connotations behind the
name major wave, like the word major connotes a greater size and larger size of importance as well as also being a music note
which links in with the fact that it’s a music website, but music that’s big in the scene and the most important at this time. This
also has a slogan which is ‘re-think radio’ because this website is a new way to think about radio because radio is usually
known for just being audio and listening in your car but this is a re thought way where they are able to listen watch and share.
My product will compete with YouTube because people will go to my website to watch the visuals of radio sets and might also
even just upload their video to my website either than uploading it to YouTube like they normally would. This also applies to
sound cloud and mix cloud as they might upload on my website rather than these. The main convergences will be the fact that
my website will have loads of pictures and videos that will catch the eye of the users as its something they can look at and
watch. Also I would be a good idea to make an app for this website so people can use it much easier and use it on the move and
upload off their phone. For homepage features, you will be able to see the latest and most popular radio sets of the week so
that people have something to look at straight away and I will also use cookies so when they visit the site next on the homepage
will be radio sets linked to the last sets they viewed.
FINAL TWO IDEAS (CONTINUED)
All of these features will be in a certain layout so the latest videos will be at the top of the page with a thumbnail and description
of the video and underneath this there will also be the latest audio of radio sets. Then the buttons will be on the top of the page
on the right and the logo on the left side. As for the colour scheme as its called major wave I am going to go with a light blue
and dark blue mixture to represent the ocean and a wave, and I will have the background a black colour so that these two colors
stand out and all of the information on my page looks significant as it all stands out and is eye catching. Also the blue colors
connote a happy and homely feel to the website which will make the users want to use and stay using this website.
Lastly talking about the target audience for my website it will be highly aimed at teenagers and young adults as they are more
interested in the music that will be featured on my website, however the radio plays a lot of genres so older people may enjoy it
as well. But overall the age range will be about 16-32 years of age which will put them in the C1-E categories according to the
socio-economic needs. According to Katz the main group that I will be aiming at again is diversion due to the fact of music being
peoples escape from reality and a thing they can do to take them away from everyday life stresses. Where as for Maslow it will
be in the groups explores and could also fit for reformers and this is due to the fact that they may feel if they are up to date with
the most recent music then they will be aware of everything that going on and feel like they know what going on.
I have decided to use Major Wave as my final idea because I feel like it’s the best out of the two for a website where radio is
brought to people in a new and unique way through many different convergences and covers a wide range of music.
COLOUR SCHEME AND LOGO
In this slide I will be explaining about my colour scheme and the logo for website, so as
you can see the font style I have used for my logo is called ‘life is okay’ and I chose this
because its big, bold and stands out compared from normal fonts that you are given on
Photoshop. I downloaded this of ‘dafont.com’ as I feel like it will make my website look
more professional and make the logo really stick in the users head which will help them
remember and recognize the website. The color I used for the logo and whole website is
a light baby blue and a contrasting dark royal blue, I used these for a few reasons, firstly
as its called major wave connoting radio waves but the colors connote a ocean wave
which bring many different meaning to the name and makes it unique. Another reason is
due to the fact that my background is black these bright colours make everything stand
out and look in the right place. Lastly as you can see from the swatches I have used on
the left I also used white in a lot of places as it’s the complete opposite colour from black
so makes the significant information stand out as well making the logo stand out using a
white shadow.
PHOTOSHOP DRAFTS
PHOTOSHOP DRAFTS
(CONTINUED)
CONCLUSION
In conclusion over the course of this learning objective I have been able to generate
two ideas for a new social media website and have finally decided that for my final
product I will be suing the website “Major Wave”. This is because I like the color
scheme used for this website as well as the connotations behind the name,
furthermore I like the idea that I've made this a website which includes all audio and
visual elements of radio, so I feel people would enjoy and befit from this one the most.
Lastly I then created hand drawn drafts as well as a few Photoshop drafts to see what
I wanted my website to look like.

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Unit 35 - Lo2

  • 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 35: Social Media Products St. Andrew’s Catholic School – Unit 35 Overview
  • 2. CONTENTS Unit 35: Social Media Products Unit 35 – LO1 …………………………. Slide 4 – 13 Unit 35 – LO2 …………………………. Slide 14 – 16 Unit 35 – LO3 …………………………. Slide 17 – 22 Unit 35 – LO4 …………………………. Slide 23 – 26 Unit 35 Exemplar Work - Slide 27
  • 4. Social Media Ideas Major Waves Captured Frequencies Radio Cloud Slogan – Capture the best frequencies from all over the radio Slogan – The clouds of the radio wave Slogan – Re – think Radio Target Audience – This is also young teenagers and young adults, could be 16+ as it could have bad language Target Audience – This is for most ages as it’s a place to listen and watch any radio sets Target Audience – This is for young adults and teenagers that want to listen back to radio sets Synergy – There will be synergy will other social media like YouTube, Instagram and Facebook Synergy – There will be synergy will other social media like YouTube, Instagram and Facebook Synergy – There will be synergy will other social media like YouTube, Instagram and Facebook Convergence – This will be a website, with also an iPhone app Convergence – This will be a website that includes videos and pictures and maybe an app Convergence – This will be a website, with also an iPhone app Compete – This will be sound cloud as lots of radio sets get uploaded here Compete – This will be mix cloud as this is a website for uploading radio sets Compete – This will be YouTube as this is a place where videos of lots radio sets go up Color scheme – Dark blue and black with maybe a little of light blue Color scheme – Dark green and black Color scheme – This will be red and dark grey Homepage features – You will be able to upload both video and audio clips of radio clips Homepage features – You will be able to upload both video and audio clips of radio clips Homepage features – You will be able to upload both video and audio clips of radio clips
  • 5. HAND DRAWN DRAFTS These are my hand drawn drafts on my first social media idea called “Major Wave” I used the black color and the contrasting bright blue in order to make it stand out and to connote that the artists on my website stand out in the music scene. Also the fact that the major wave is meant by a radio wave but shown as a sea wave connotes the unique style of the website.
  • 6. HAND DRAWN DRAFTS (CONTINUED) My second hand drawn draft is for my other idea called ‘Radio Cloud’ and this has come from the inspiration of ‘sound cloud’ again I choose to use a black background and very bright contrasting colors in order to make all the important features such as the masthead stand out and catch the users eye.
  • 7. FINAL TWO IDEAS Out of the three ideas that I created for my social media I have picked Major Wave and Radio Cloud. First of all I will be talking about the purpose of Radio Cloud which is a social media website in which people are able to share their latest radio sets in which they have either taken part in or ones that they would like to listen back to. This means that it will contain content from all different radio sets across all genres in which they can listen to as many radio stations like to upload their radio sets after they have been recorded as if people have not had the time to lock into the radio while it was getting played live it still gives them the chance to still listen back. So for my homepage features their will be pages where you are able to look at both the radio sets that are just audio and also there will be a place that you can see the videos of the sets. Also their will be a profile page where you are able to have all of your own uploads and all of the videos/audios that you have liked or reposted. I have decided to choose the name Radio Cloud due to the connotations behind it being that the cloud represents that the music is above everything else and that the website only holds the top radio sets, furthermore the fact that radio signals are sent from the sky link into the name being radio cloud. So the slogan for the website will be ‘the clouds of the radio wave’ and I think this links in with many thinks nowadays such as “i-cloud” and “sound cloud” which are all known for being secure and reliable products to use, and the word “wave” connotes that the users are surfing the radio clouds which is true as they will be surfing the web. Radio Cloud will compete with other websites such as sound cloud and YouTube as you can upload videos and upload what audio you like from various radio sets. As for convergences I would not have any as if I linked my website so that you can watch the videos on YouTube or you can listen to the audio on sound cloud then people would not be using my website as much, so I would rather keep the users on my website by keeping the audio and videos to my page. The layout will be quite simple and clean, it will consist of things being shaped like a cloud for example round the videos there might be a cloud in the color scheme or cloud shape buttons but other than this is will all be laid out neatly and in an easy to use format. The color scheme used for these clouds would be red and orange because red symbolizes love to connote that this is the music we love and orange bring a happy and upbeat feel to the website. Lastly the target audience will overall be towards the younger generation and young adults but this is because most radio sets that get filmed and recorded are genres such as grime or drums and bass which is aimed at younger people so the website will be filled with most of this content. This means according to socio-economic needs the audience will be in C1-E and this id because young people either wont have a job or will not be in the highest paid jobs at that age, moreover for Katz it will be aimed at people that come under diversion because lots of people find music an escape from reality and a place where they can relax.
  • 8. FINAL TWO IDEAS (CONTINUED) The other idea that I chose to talk about is ‘Major Wave’. This is because there is a large amount of people in the music scene that want to listen to the radio waves both live and also want to listen to radio sets that they have missed and this is going to be the place they are able to do so. This therefore means the purpose of this website idea would be to keep everyone in the music scene up to date and in tune with the most recent radio sets and biggest radio sets from big stations such as BBC Radio 1Extra or Radar Radio. I have been inspired through websites such as mix cloud, sound cloud and YouTube, because on mix cloud you are able to listen to all audio from radio sets, on sound cloud you can upload audio from radio sets and post it on your profile and lastly YouTube is where all the videos of radio sets are put up so I want to make a website where all of these websites are merged into one in order to make a place where people are able to do all of this at once. There is connotations behind the name major wave, like the word major connotes a greater size and larger size of importance as well as also being a music note which links in with the fact that it’s a music website, but music that’s big in the scene and the most important at this time. This also has a slogan which is ‘re-think radio’ because this website is a new way to think about radio because radio is usually known for just being audio and listening in your car but this is a re thought way where they are able to listen watch and share. My product will compete with YouTube because people will go to my website to watch the visuals of radio sets and might also even just upload their video to my website either than uploading it to YouTube like they normally would. This also applies to sound cloud and mix cloud as they might upload on my website rather than these. The main convergences will be the fact that my website will have loads of pictures and videos that will catch the eye of the users as its something they can look at and watch. Also I would be a good idea to make an app for this website so people can use it much easier and use it on the move and upload off their phone. For homepage features, you will be able to see the latest and most popular radio sets of the week so that people have something to look at straight away and I will also use cookies so when they visit the site next on the homepage will be radio sets linked to the last sets they viewed.
  • 9. FINAL TWO IDEAS (CONTINUED) All of these features will be in a certain layout so the latest videos will be at the top of the page with a thumbnail and description of the video and underneath this there will also be the latest audio of radio sets. Then the buttons will be on the top of the page on the right and the logo on the left side. As for the colour scheme as its called major wave I am going to go with a light blue and dark blue mixture to represent the ocean and a wave, and I will have the background a black colour so that these two colors stand out and all of the information on my page looks significant as it all stands out and is eye catching. Also the blue colors connote a happy and homely feel to the website which will make the users want to use and stay using this website. Lastly talking about the target audience for my website it will be highly aimed at teenagers and young adults as they are more interested in the music that will be featured on my website, however the radio plays a lot of genres so older people may enjoy it as well. But overall the age range will be about 16-32 years of age which will put them in the C1-E categories according to the socio-economic needs. According to Katz the main group that I will be aiming at again is diversion due to the fact of music being peoples escape from reality and a thing they can do to take them away from everyday life stresses. Where as for Maslow it will be in the groups explores and could also fit for reformers and this is due to the fact that they may feel if they are up to date with the most recent music then they will be aware of everything that going on and feel like they know what going on. I have decided to use Major Wave as my final idea because I feel like it’s the best out of the two for a website where radio is brought to people in a new and unique way through many different convergences and covers a wide range of music.
  • 10. COLOUR SCHEME AND LOGO In this slide I will be explaining about my colour scheme and the logo for website, so as you can see the font style I have used for my logo is called ‘life is okay’ and I chose this because its big, bold and stands out compared from normal fonts that you are given on Photoshop. I downloaded this of ‘dafont.com’ as I feel like it will make my website look more professional and make the logo really stick in the users head which will help them remember and recognize the website. The color I used for the logo and whole website is a light baby blue and a contrasting dark royal blue, I used these for a few reasons, firstly as its called major wave connoting radio waves but the colors connote a ocean wave which bring many different meaning to the name and makes it unique. Another reason is due to the fact that my background is black these bright colours make everything stand out and look in the right place. Lastly as you can see from the swatches I have used on the left I also used white in a lot of places as it’s the complete opposite colour from black so makes the significant information stand out as well making the logo stand out using a white shadow.
  • 13. CONCLUSION In conclusion over the course of this learning objective I have been able to generate two ideas for a new social media website and have finally decided that for my final product I will be suing the website “Major Wave”. This is because I like the color scheme used for this website as well as the connotations behind the name, furthermore I like the idea that I've made this a website which includes all audio and visual elements of radio, so I feel people would enjoy and befit from this one the most. Lastly I then created hand drawn drafts as well as a few Photoshop drafts to see what I wanted my website to look like.