6. The common factor is the U of 'The Meaning of U in 1010' -- which is the USERS. As a tester, design thinker, writer, marketer, sales person, you always have to do them from the end users' point of view. To be effective with the different roles, you need to have a detailed knowledge of your users. If you do not know well your users, how can you visualize your product from their point of view. Unless you are the user of your product. I believe one of the reason why we feel there is something not right with the workflow of Wakulu because although we have users, but they are not really the right users. This made me realized that when you develop a product for a certain group of users, as much as possible, you must have already a relationship with them long way before the product is created. You just do not go to them when you have the 'finished' product, and expect that they will have a use of it right away. Because, in the first place, they might really do not have a need of your product because their existing workflow works perfectly fine for them.
7.
8. So I guess a good criteria to consider before you create a product is to what answer you will give when your child or family asks you, 'Why do you need to leave us for work?' Because I am changing people's lives.
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