This document discusses the rise of digital media and how organizations need to adapt to constant change. It notes how the internet has led to many more TV channels, radio stations and webpages compared to just 25 years ago. It emphasizes being responsive to change and having a presence across different platforms and channels.

1. “Find a way to stand out…
…to be the purple cow in
a field of monochrome.”
Seth Godin
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2. …or a pink one…?

3. in digital media
Øyvind Solstad
Utvikling

4. Øyvind Solstad
Utvikling

5. http://nrkbeta.no
Øyvind Solstad
Utvikling

6. ?
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7. Norway, 1982
One tv-channel
One radiochannel
No internet
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8. 25 years later
100+ tv-channels
1 000+ radiochannels
billions of webpages
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9. “Noe for alle. Alltid.”
Something for everyone. Always.
(my translation)
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10. the internet
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11. TV #1
Radio #1
Web #11
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12. Work to do
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13. web | fm radio | podcast | dab | digital tv | social networks | mobile | dvb-h | sms | dvb- h | telex (not)
c “sunset in black and red” by gari.baldi
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http://www.flickr.com/photos/garibaldi/194180718/

14. …the one
most responsive
to change.
c “turtleish” by zenera
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http://www.flickr.com/photos/zenera/30570094/

15. Vi vil være
i lommene
på alle
c quot;Yes iDoquot; by Ste en +47 97 11 12 13
http://www.flickr.com/photos/re-ality/232855595/

16. We want to
be in the
pockets
of everybody
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17. 18 / 21

18. Heinrich Stammler
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19. “Thank you for real and I hope
I can make some partygoers out
of you out there for real and so
and so and so...”
Heinrich Stammler
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20. http://youtube.com/watch?v=Zm8-UiCN9pg
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21. +47 97 11 12 13

22. http://youtube.com/watch?v=V0ClqyCpr3s
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23. http://youtube.com/watch?v=5v7Z6th9Olo
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24. http://youtube.com/watch?v=1PK4DlC2mVE
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25. http://youtube.com/watch?v=Ay-vNExGWl4
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26. +47 97 11 12 13

27. +47 97 11 12 13

28. http://youtube.com/nrk
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29. The Heinrich Stammler Videos can also be found at nrk.no/p3tv:
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304155
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119211976
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304154
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119240525
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30. +47 97 11 12 13

31. “It’s interesting that Norwegian NRK
by using YouTube creates a
discussion on another continent with
a promo for program still not aired.”
Tord E. Endrelid, endrelid.com
http://nedre.blogspot.com/2007/06/heinrich-stammler-kontroversen.html
(my translation)
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32. “Ideas and behavior and messages
and products sometimes behave just
like outbreaks of infectious disease.
They are social epidemics.”
Malcolm Gladwell, “The Tipping Point”
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33. Made: By the people?
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34. 99,84
c “Soul Mate” by theforbzez
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http://www.flickr.com/photos/forbzez/235373141/

35. 0,16
c “Soul Mate” by theforbzez
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http://www.flickr.com/photos/forbzez/235373141/

36. +47 97 11 12 13

37. http://youtube.com/watch?v=lmrZR-mkSp0
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38. 5000 x 2
ebay
“it’s social suicide not
having rubenmann as your
friend at facebook!”
20 000 +
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39. http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=180110494738
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40. http://www.ab24.no/Default.asp?page=5349&item=28557,1&lang=1
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41. http://rubenmann.no
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42. http://ab24.no/default.asp?page=5349&lang=1&item=29417,1
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43. http://youtube.com/watch?v=oQuSSvmj6g4
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44. “Rubenmann shows how we can have
success in multiple platforms by
adapting the content for di erent
target groups. And we don’t need to use
only our own channels to reach our
audience.”
Gunnar Garfors
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45. 22 86 20 64
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46. January May August

47. +47 97 11 12 13

48. http://nrk.no/p3tv
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49. +47 97 11 12 13

50. Snack culture
http://www.wired.com/wired/archive/15.03/snackminifesto.html
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51. http://sethgodin.typepad.com/seths_blog/2007/08/video-changes-t.html
Video changes things
“People that would never read
a 200 page book will happily
watch a three minute video.”
Seth Godin
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52. http://link.brightcove.com/services/link/bcpid909858640/bclid979212018/bctid979039198
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53. +47 97 11 12 13

54. .
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55. .
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56. little
new
Norwegian
company
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57. little
new
Norwegian
company
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58. .
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59. SEO
Search Engine Optimization
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60. SMO
Social Media Optimization
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61. Increase your
linkability
c ”Sect” by Kris Krüg
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http://www.flickr.com/photos/kk/23781529/

62. Share!
c “Sharing” by Yogi
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http://www.flickr.com/photos/yogi/203336705/

63. +47 97 11 12 13

64. Codename: Hunter
Episode 5: 810 000
Whole episode 6 in HD for download
50 000+ downloads
50 000+ streaming
Episode 6: 860 000
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65. Make tagging and
bookmarking easy
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66. Reward links
c ”Hug” by Zoran Dimitrijevic
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http://www.flickr.com/photos/zorandimitrijevic/163622899/

67. Help your content travel
c Photo by fatal Cleopatra
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http://www.flickr.com/photos/fatalcleopatra/232335573/in/photostream

68. <embed src
type=quot;appli
flashquot; wmod
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69. +47 97 11 12 13

70. Remix
c “Mojito” by James & Vilija
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http://www.flickr.com/photos/jmanners/432564574/

71. .
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72. . ... .... . ... ....
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73. http://www.engadget.com/2007/08/21/dear-palm-its-time-for-an-intervention/
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74. +47 97 11 12 13

75. c
“A staring ostrich” by Filip Maljković
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http://www.flickr.com/photos/dungodung/746946590/

76. http://blog.palm.com/palm/2007/08/thanks-engadget.html
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77. +47 97 11 12 13

78. +47 97 11 12 13

79. Wired mag
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80. You can’t predict
everything
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81. History is dominated not by the
predictable
but by the highly improbable -
disruptive, unforeseeable events.
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82. Most of the money you
make is from things you
weren’t looking for.
But you won’t find them if
you don’t search.
Nassim Nicholas Taleb
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83. Get your feet wet!
c “a mixed pair” by co ee monster
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http://www.flickr.com/photos/co ee_monster/305449796

84. oyvind.solstad@gmail.com
http://oyvindsolstad.com
Øyvind Solstad
+47 97 11 12 13
Utvikling
+47 97 11 12 13