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Chodientu Presentation In Brief

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Chodientu Presentation In Brief

  2. 2. INTRODUCTION TO CHODIENTU <ul><li>ChoDienTu (e-Market Place) is the leading domestic online market, a most aware-able online shopping destination in Vietnam </li></ul><ul><li>Founded on March 2005 by PeaceSoft Solutions, co-invested with IDG Ventures Vietnam </li></ul><ul><li>At any moment, over 20 thousands listings of all types across 300 categories of products and services </li></ul><ul><li>ChoDienTu has won several best & brightest awards including: Golden Star, Best e-Commerce Solution, Most favorite ICT Product… </li></ul>
  3. 4. VISIONS OF CHODIENTU <ul><li>ChoDienTu to be the dominated transact-able C2C and B2C e-Commerce website in Vietnam, where: </li></ul><ul><ul><li>Buyers can find/buy things that they need </li></ul></ul><ul><ul><li>Sellers can sell things that they own (*) </li></ul></ul><ul><li>ChoDienTu to be the first and easy step to start a successful e-Commerce business for Vietnamese SME or small merchants: </li></ul><ul><ul><li>… start their online business quickly and effectively at low-cost </li></ul></ul><ul><ul><li>… export products using cross-border C2C/B2C model </li></ul></ul><ul><li>ChợĐiệnTử: Cần gì? – Có nấy! </li></ul>(*) Must follow the law and ChoDienTu’s policies
  4. 5. SERVICES OF CHODIENTU <ul><li>Auction & Fixed-Price listing: Strategic service </li></ul><ul><li>Hosting B2C e-Store website for SME </li></ul><ul><li>Online advertising: Banner-based and Inline-text based </li></ul><ul><li>Information service: FREE </li></ul><ul><ul><li>Classified ads </li></ul></ul><ul><ul><li>Promotion info </li></ul></ul><ul><ul><li>Products reviews </li></ul></ul>
  6. 7. NGUYEN HOA BINH – THE FOUNDER <ul><li>Gained about 32 honorable prizes, awards and achievements in Vietnam and internationally </li></ul><ul><li>Started PeaceSoft when he was a 2 nd year student after making a long-list of achievements </li></ul><ul><li>Holding Bachelor degree of IT (Vietnam), Master of Urban Informatics (Japan) </li></ul><ul><li>Cofounder of Vietnam e-Commerce Association (Ministry of Trade) </li></ul>
  7. 8. RUNNING TEAM <ul><li>Dao Lan Huong: Co-founder, Vice director, in charge of Marketing and Auction </li></ul><ul><li>Nguyen Huu Tuat: Co-founder, Technical director </li></ul><ul><li>48 staffs, highly-experienced with operating online services (*) </li></ul><ul><ul><li>Auction department: 12 staffs </li></ul></ul><ul><ul><li>PR-Marketing team: 3 staffs </li></ul></ul><ul><ul><li>Technical & Design department: 12 staffs </li></ul></ul><ul><ul><li>E-Store sales department: 15 staffs </li></ul></ul><ul><ul><li>Advertisement team: 3 staffs </li></ul></ul><ul><ul><li>Customer support team: 3 staffs </li></ul></ul><ul><ul><li>(*) Excluding freelance staffs </li></ul></ul>
  9. 10. TECHNICAL BACKGROUND <ul><li>ChoDienTu was built on E4Portal, a copyrighted Portal software technology, built from scratch by PeaceSoft </li></ul><ul><ul><li>Reviewed by VINASA as 1 of 3 BEST software of Vietnam in 2006 (5 stars logo) </li></ul></ul><ul><ul><li>Rated by PC-World as 1 of 4 MOST favorite ICT product in 2006 </li></ul></ul><ul><li>ChoDienTu portal is flexible and unlimited expandable, with a powerful administration zone </li></ul><ul><li>ChoDienTu portal supports multi-portals, multi-languages, multi-templates, multi-skins, multi-users… </li></ul><ul><li>Adaptable for development of any e-Commerce model </li></ul>
  10. 11. AUCTION, FIXED-PRICE AND CLASSIFIED-ADS <ul><li>One-gate wizard-style item posting pages using WYSIWYG editor, easy and friendly to use </li></ul><ul><ul><li>Gets more classified-ads from outside websites </li></ul></ul><ul><ul><li>VIP listing with fee following a bidding model </li></ul></ul><ul><ul><li>Fully support for Vietnamese language </li></ul></ul><ul><li>Visual and easy-to-navigate listing browse page </li></ul><ul><ul><li>Discount rate calculated and stamped automatically </li></ul></ul><ul><li>Well-structured and full-of-information item detail page </li></ul><ul><li>Highly-customizable advanced search tool </li></ul>
  11. 13. E-STORE SYSTEM <ul><li>Allow enterprises to start their own professional, full-features and highly-customizable B2C e-Commerce website in minutes after 3 steps to trade country-wide or internationally </li></ul><ul><li>e-Store’s products are mixed automatically into ChoDienTu’s categories, providing massive goods quantity </li></ul><ul><li>ChoDienTu e-Store brings about much more advantages than building a stand-alone website: Cheaper, Faster, More visitors, One-stop service… </li></ul><ul><li>Many SME are using ChoDienTu e-Store as their official website or to export products </li></ul>
  12. 15. OTHER INFORMATION SYSTEMS <ul><li>Promotion information: all current-available sale-off and promotion news on the market are collected </li></ul><ul><li>Products review: over 5.000 high-tech products reviewed </li></ul><ul><li>Help center: basic guides, A-Z help index, FAQ… </li></ul><ul><li>ChoDienTu news </li></ul><ul><li>Community forum </li></ul><ul><li>Weekly newsletter </li></ul><ul><li>Member search and Member profile </li></ul>
  14. 17. PUBLIC RELATIONS <ul><li>PR as a strategic and cheap tool to approach community since ChoDienTu started </li></ul><ul><ul><li>More than 60 domestic and international medias reported on ChoDienTu </li></ul></ul><ul><ul><li>About 4 TV programs or articles published every month </li></ul></ul><ul><li>“ Chợ Điện Tử” has became a common-word when people talking about e-Commerce sites </li></ul>
  15. 18. MARKETING AND PROMOTION <ul><li>Carry-out marketing programs continuously to: </li></ul><ul><ul><li>Support sales activities </li></ul></ul><ul><ul><li>Promote SME’s e-Stores and other listings </li></ul></ul><ul><ul><li>Enhance community training </li></ul></ul><ul><li>Auction department to be sales dealer for distributors </li></ul><ul><li>Themed listings follow special dates along the year </li></ul><ul><li>Charity auctions: collect items from celebrities and famous commanders to donate for “Operation Smiles” </li></ul><ul><li>“ Crazy hour” and “10 minutes” auctions: 1 hot item with no reserve everyday => thousands of hits within only 1 hour </li></ul><ul><li>“ Sell your family’s unused on ChoDienTu”: Onsite service team to serve consumer at home </li></ul>
  16. 19. COMMUNITY TRAINING <ul><li>Putting online training materials </li></ul><ul><li>Continuously hold seminars for salesmen and users </li></ul><ul><li>Co-holding “Students and e-Commerce”: a serial of seminars, hosted by Ministry of Trade </li></ul><ul><li>Co-operate with Young Business Association and Vietnam Co-op Alliances country-wide </li></ul><ul><li>Hosting/Joining many other events relating to e-Commerce </li></ul>Ms. Pham Thi Dung, Director of Hoang Gia company: “ Our website is comparable to a single shop on the street, while ChoDienTu eStore is similar to store in a trading plaza with much more visitors &quot;
  17. 20. PEOPLE TALKS Collector Tran Vuong Viet ( tranviet ), with Mr. President of VN: “ I can earn $2,000 every month from mouse and keyboard &quot; Ms. Thanh Tam ( bachikhuon ), with Piero Pelu: “ Thanks to ChoDienTu, I had a dream party with my idol &quot; Mr. Le Minh ( leminh6699 ), at ChoDienTu’s HQ: “ Auctioning is entertaining while giving more unique things to my home &quot; Operation Slimes: “ ChoDienTu helps to bring smiles to children’s lives ”