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The Startup Owner's Manual

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The Startup Owner's Manual

  1. 1. The Startup Owners Manual Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: @sgblank
  2. 2. See the Animated Version of this Presentation at: http://www.slideshare.net/sblank/th e-startup-owners-manual-sxsw-the- movie-2
  3. 3. This Talk is Based On • Business Model Generation • The Lean Startup • Four Steps to the Epiphany
  4. 4. This Talk is Based On • Business Model Generation • The Lean Startup • The Startup Owners Manual
  5. 5. Not all those who wander are lost Bilbo Baggins
  6. 6. The Search for a Path 1602 - 1908
  7. 7. The Path to Business Execution But Startups are Not Smaller Versions of Larger Companies
  8. 8. From Atoms to Bits
  9. 9. The Startup Path Search Versus Execution
  10. 10. What’s a Startup?
  11. 11. What’s a Business Model?
  12. 12. Value Proposition What Are You Building and For Who?
  13. 13. Customer Segments Who Are They? Why Would They Buy?
  14. 14. Channels How does your Product Get to Customers?
  15. 15. Customer Relationships How do you Get, Keep and Grow Customers?
  16. 16. Revenue Streams How do you Make Money?
  17. 17. Key Resources What are your most important Assets?
  18. 18. Key Partners Who are your Partners and Suppliers?
  19. 19. Key Activities What’s Most Important for the Business?
  20. 20. Cost Structure What are the Costs and Expenses
  21. 21. Turning Hypotheses Into Facts
  22. 22. The Four Steps – The Startup Path Customer Development
  23. 23. Customer Development There Are No Facts Inside The Building, So Get the Heck Outside
  24. 24. Customer Development Test the Problem, Then the Solution
  25. 25. Customer Development The Entrepreneurial Journey
  26. 26. Startup Owners Manual
  27. 27. Startup Owners Manual National Science Foundation
  28. 28. Startup Owners Manual • Yes there’s an E-Book version coming • Free autographed copies - Sunday Startup America Salon E 1:30 -3pm
  29. 29. Examples from the Book
  30. 30. Examples from the Book b ile o /m eb els w n th an b o ch or cal f i ep hys St p y- d -b a n ep St
  31. 31. Customer Relationships
  32. 32. Customer Relationships Web/Mobile Products– Get Customers © 2012 Steve Blank
  33. 33. Customer Relationships Web/Mobile Products– Keep Customers © 2012 Steve Blank
  34. 34. Customer Relationships Web/Mobile Products– Grow Customers © 2012 Steve Blank
  35. 35. Customer Relationships Web/Mobile Products Get/Keep/Grow © 2012 Steve Blank
  36. 36. Customer Relationships Physical & Web Mobile Are Different © 2012 Steve Blank
  37. 37. Customer Relationships Physical & Web Mobile Are Different © 2012 Steve Blank
  38. 38. Make Your Lives Extraordinary

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