A presentation meant to sway the perception of outsourcing for our prospective client regarding the building of a new product line. In Person Presentation Support

1. MarketData Outsourcing Opportunities Team Catalyst BG650 DEMBA Mark Durand Product Overview Market Overview Company Overview Outsourcing Analysis Discussion

3. Company: Transactions consumer transaction (US Billions) 2010 product cash other electronic credit FDC Corporate Data

10. Product: Supply Chain info R F C S transformation IT Processes Raw Materials Finished Goods » Our Supply Chain is IT « Designed by Team Catalyst

11. Product: MarketData IT Architecture Designed by Team Catalyst Transaction data combined with limited demographic data is organized in MarketData database Application layer requests data on behalf of web servers and allows further business and security rules to be put in place Web layer interacts with customer and sends data requests to app layer external data marketdata database application layer security web layer security enterprise data

12. Product: MarketData Value Chain Adapted from Michael Porter’s Value Chain Margin Primary activities demo- graphic data mapping data point of sale data load database admin data security web tuning develop software provision customer training sales support feedback operation outbound sales care inbound

13. Product: MarketData Outsourcing Opportunities Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin

14. Outsourcing: Reasons conserve capital improve quality speed to market foster innovation focus on core reduce costs Corbett and Associates 2001

16. Outsourcing: Sourcing System Processes Other FDC Departments Partners Contractors documentation training deliverables risk expectations communication Designed by Team Catalyst

17. Outsourcing: Management software database administration operations sourcing oversight management Designed by Team Catalyst

18. Outsourcing: MarketData Outsourcing Review Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin

22. Discussion CSU DEMBA BG650 Catalyst: FDC MarketData Outsourcing Opportunities