An overview of how Snapchat signifies the birth of the 'Personal television channel' for users, and how brands can tap into this in the future.

1. SNAPCHAT

2. I wrote this
note on my
phone in 2012,
at 22 years old…

3. …I recently
updated it
for 2016.

4. • Snapchat is no longer a
“sexting app for teenagers”
- it’s a serious social media
player
• Gives everyone the
opportunity to create their
own personal television
channel, where they are
the producer, director, and
the star
• Question of the year
friends will ask each other
is “What’s your Snapchat?”

5. It got some great
reactions…

11. “Why on earth
am I buzzing
about
Snapchat?”

12. Here are the facts…

13. More videos are shared on Snapchat
than Facebook, making it the second
largest video platform behind YouTube

14. Snapchat has more daily
active users than Twitter
Bloomberg 2nd June 2016

15. Media buying
opportunities on Snapchat
Geo-Targeted filters and lenses by
P&G for Star Wars promotion

16. Sponsored ‘stories’
Media buying
opportunities on Snapchat

17. Discover channel ads & takeovers (display)
Media buying
opportunities on Snapchat

18. Publishers in Discover

19. However, right now the real
opportunity is in content creation
1. Find an outgoing team member
who you trust
2. Give them your Snapchat, make
it fun & entertaining about your
brand
3. Promote channel to existing
audience/in existing media
= An audience you have created
will be happy to watch your
brand as entertainment every
day, where you can expose them
to messaging as required

21. Each of his Snaps gets
about 1.7 - 2 million
views a day, and he
publishes multiple of
these a day.
That’s around half the
audience who tuned
Top Gear series got on
it’s opening show…

22. We can argue about video view statistics & what counts as a
view all day long, but there’s one thing that trumps data.
All you need to do is ask yourself….
What are
people paying
attention to?

23. And as my good
friend DJ Khaled
will tell you…

24. Snapchat is, and will
be, (major) key for
brands

25. THANK YOU