Social Media for Communication 101 is an introduction program for employees who have zero, basic knowledge on Social Media and how to use available tools for communication.

1. New Media Communication in
Public Sector (HDB)
Presented by:
Jailani Mahmood
IT Trainer & Consultant

2. Content
Social Media, Web 2.0 to Web 3.0
Collaborating Social Media Tools
– Working as ONE
Case Studies
Best Practices and Approach to
Social Media

3. Learning Outcome
Post, Reply • text and multimedia content
in social media tools
and Comment
• a personal social media
Plan strategy
• Social Media etiquette
Apply

4. Module 1: Social Media, Web 2.0 to Web 3.0
Social Media Potential
to improve community
Social Media and
engagement,
Current Social
communication,
Networking Trends
practices and
processes

5. Types of Media
Newspaper
Print
Magazine
Traditional
Television
Broadcast
Media
Radio
Web-based
New
Mobile-
based

6. So What is
Social Media?

7. What is Social Media?
“A social structure in which technology puts
power in communities not institutions.”
― Forrester
Social Media can be described as:
 A paradigm shift to user-generated content
 Users and communities being in control of the flow of information
 Users acting as both participants and co-developers
 Embracing collective intelligence or the “wisdom of the crowd”

8. Evolution of Web 1.0, 2.0 & 3.0
Web 1.0 Web 2.0 Web 3.0
The mostly read only web! The wildly read-write web! The portable personal web!
Focused on companies Focused on communities Focused on the individual
Home pages Blogs Lifestream
Owning content Sharing content Consolidating dynamic
content (Semantic Web)
Web forms Web applications Widgets, drag & drop
mashups –
Igoogles,Netvibes
Directories Tagging User behavior
Advertising Word of mouth Advertainment

9. Social Media Comparison
Communications Media Social Media
Space defined by Media Owner Space defined by Consumer
Brand in Control Consumer in control
One way / Delivering a message Two way / Being a part of a
conversation
Repeating a message Adapting the message
Focused on the brand Focused on the consumer / Adding
value
Entertaining, Influencing Influencing, Involving
Company created content User created content / Co -creation

10. Social Media Potential (World)
Where is your International audience?
No. Website Type
1 Google Search Engine
2 Facebook Social Networking
3 YouTube Video Sharing
4 Yahoo! Search Engine
5 Baidu.com Search Engine
6 Wikipedia Online Encyclo. Wiki
7 Blogger.com Weblog
8 Windows Live Search Engine
9 Twitter Micro-Blog
10 QQ.com Instant Messenger
Alexa Top Sites – The Top 10 Websites in the World
(Dated: 14 October 2011)

11. Social Media Potential (Local)
Where is your Local audience?
No. Website Type
1 Google Singapore Search Engine
2 Facebook Social Networking
3 Google Search Engine
4 YouTube Video Sharing
5 Yahoo! Search Engine
6 Blogger.com Weblog
7 Wikipedia Online Epedia Wiki
8 Windows Live Search Engine
9 MSN Search Engine
10 Twitter Micro-Blog
Alexa Top Sites – The Top 10 Websites in the World (Dated: 14 October 2011)

14. Social Media Overview
Social Media is: Social Media is not:
Consumer Drive Controlled
Transparent Impersonal
Engaging Exclusive
Inclusive Formal
Sincere One-sided
14

15. Exercise 1
Example on how Social Media can be
used to expand your reach to the
public.
One social media tool that you want
to use to achieve the above.

16. Module 2: Collaborating Social Media Tools – Working as ONE
• Facebook
Social Networking • LinkedIn
• Blogger
Blogging • Tumblr
Micro-Blogging • Twitter
Forum • Forumotion
Wiki • Wikipedia

18. Social Networking
Facebook

19. Facebook – Homepage
Facebook – Homepage and Sign Up page <www.facebook.com> (Dated: 29 July 2011)

20. Facebook – User Homepage
Facebook – User Homepage < www.facebook.com > (Dated: 29 July 2011)

21. Facebook – Like Page
Facebook – SIA Page <http://www.facebook.com/pages/Singapore-Airlines/6352578678> (Dated: 29 July 2011)

22. Singapore Facebook Statistics

23. Facebook Mobile App

24. Blog
Blogger/Tumblr

25. Blogger - Homepage
Blogger – Homepage < http://www.blogger.com > (Dated: 29 July 2011)

26. Minister Khaw's Blog
http://mndsingapore.wordpress.com/

27. Blogger - User
Blogger – Famous Singapore Blogger XiaXue’s Blog < http://xiaxue.blogspot.com > (Dated: 29 July 2011)

28. Blogger Mobile App

29. Tumblr - Homepage
Tumblr – Homepage & Signup Page < http://www.tumblr.com > (Dated: 29 July 2011)

30. Tumblr - User
Tumblr – All That Is Interesting < http://all-that-is-interesting.com > (Dated: 29 July 2011)

31. Tumblr Mobile App

32. Micro-Blogging
Twitter

33. Comparison Between
Micro-Blogging Blogging
140 Characters Unlimited
URL/Links to Characters
Content Full content

34. Twitter - Homepage
Twitter – Homepage & Signup Page < http://www.twitter.com > (Dated: 29 July 2011)

35. Singapore Govt Twitter Page
http://twitter.com/#!/govsingapore

36. Ministry of Health - Twitter Page
http://twitter.com/#!/sporeMOH

37. NEA Twitter Page
http://twitter.com/#!/NEAsg

38. Health Promotion Board – Twitter Page

39. NLB Twitter Page
http://twitter.com/#!/NLB

40. Twitter Mobile App

41. Video-Sharing
YouTube

42. YouTube – Homepage
YouTube – Homepage < http://youtube.com > (Dated: 29 July 2011)

43. YouTube - Channel
YouTube – Annoying Orange Channel <http://www.youtube.com/user/realannoyingorange> (Dated: 29 July 2011)

44. YouTube Mobile App

45. Social Networking
LinkedIn

46. LinkedIn - Homepage
LinkedIn – Homepage < http://linkedin.com > (Dated: 29 July 2011)

47. LinkedIn – Profile
LinkedIn – Donald Trump’s Profile (Dated: 29 July 2011)

48. LinkedIn – Profile
LinkedIn – Eric Feng’s Profile < http://sg.linkedin.com/in/ericfeng > (Dated: 29 July 2011)

49. LinkedIn Mobile App

50. Discussion Website
Forum

51. Forum – VR-Zone Homepage
Forum – VR-Zone Homepage <http://forums.vr-zone.com> (Dated: 29 July 2011)

52. Individual Uses of Social Media Tools
Facebook I am going to attend a Social Media course at COMAT.
Twitter I am attending a Social Media course at COMAT.
Linkedin I have attended a Social Media course at COMAT.
YouTube Here’s what I learnt in a Social Media course at COMAT
Blog My experience in learning Social Media with COMAT
Forum How you find the Social Media Course at COMAT?

53. Integration of the Social Media Tools
Twitter Facebook YouTube Blog
Short Video
Post
Long
Status
Post
Forum
Discuss

54. Module 3: Best Practices and Approach to Social Media
Planning Process
Defining Goals and Target Audience
Stakeholders
Social Media Implementation (International Examples)
Social Media Implementation (Local Examples)
Case Studies

55. Planning Process
Setting Indentifying
Establish Estimating
Quantifiable your Target
Goals Costs
Objectives Markets

56. Stakeholders
Management Marketing
Stakeholders Stakeholders Financial

57. International Examples
Social Media Implementation

58. Mr. Barack Obama
Twitter – Barack Obama < http://twitter.com/#!/barackobama > (Dated: 29 July 2011)

59. Whopper Sacrifice Facebook
Application
Facebook Application – Whopper Sacrifice < https://www.facebook.com/apps/application.php?id=33988778285 >

60. X-Men-3, “Last Stand”
MySpace – X-men 3 The Last Stand < http://www.myspace.com/xmen3thelaststand > (Dated: 21 July 2011)

61. Local Examples
Social Media Implementation

62. Dance for Japan
Facebook Group – Dance for JAPAN < https://facebook.com > (29 July 2011)

63. MParader
Facebook Page – MParader < https://facebook.com/MParader > (29 July 2011)

64. Ms. Nicole Seah
Facebook Page – Nicole Seah < https://facebook.com/nicoleseahnsp > (29 July 2011)

65. Social Media Reflection
Case Studies

66. Privacy – The Kissing Couple
CBC – The Kissing Couple < http://www.cbc.ca/news/canada/story/2011/06/17/vancouver-riot-kissing-couple-eyewitness.html >
(29 July 2011)

67. Involvement – ThinkFamily
YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29 July 2011)

68. Awareness – ECO Singapore
ECO Singapore < http://www.eco-singapore.org > (29 July 2011)

69. Social – MP Consultancy
Lim Swee Say – Facebook < http://www.facebook.com/limsweesay > (29 July 2011)

70. Govt Agencies Facebook Page

71. MND Facebook Page
http://www.facebook.com/MNDsingapore

72. MOH Facebook Page
http://www.facebook.com/sghealthminister

73. URA Facebook Page
http://www.facebook.com/URASingapore

74. Nparks Facebook Page
http://www.facebook.com/nparksbuzz

75. AVA Facebook Page

76. Ministry of Transport
http://www.facebook.com/motsg

77. Ministry of Manpower Facebook Page
http://www.facebook.com/sgministryofmanpower

78. MOE Facebook Page

79. Activity: Facebook Treasure Hunt
MINISTERS Dr Ng Eng Hen - Minister for Defence
Lee Hsien Loong - Prime Minister Dr Vivian Balakrishnan - Minister for Environment and
Water Resources
Teo Chee Hean - Deputy Prime Minister, coordinating
Minister for National Security, Minister for Home K Shanmugam - Minister for Foreign Affairs and
Affairs Minister for Law
Tharman Shanmugaratnam - Deputy Prime Minister, Gan Kim Yong - Minister for Health
Minister for Finance, Minister for Manpower
(promotion) S Iswaran - Minister in Prime Minister's Office, Second
Minister for Home Affairs, Second Minister for Trade
Mr Lui Tuck Yew - Minister for Transport and Industry (promotion)
Lim Hng Kiang - Minister for Trade and Industry Heng Swee Keat - Minister for Education (new
appointee)
Lim Swee Say - Minister in Prime Minister's Office
MG (NS) Chan Chun Sing - Acting Minister for
Assoc Prof Yaacob Ibrahim - Minister for Information Community Development, Youth and Sports, Minister
and Communication and the Arts of State for Ministry of Information, Communications
and the Arts (new appointee)
Khaw Boon Wan - Minister for National Development

80. Activity: Facebook Treasure Hunt
SENIOR MINISTERS OF STATE
Josephine Teo - Ministry of Finance, Ministry of
Grace Fu - Ministry of Information, Communications and Transport (new appointee)
the Arts, Ministry of the Environment and Water
Resources Lawrence Wong - Ministry of Defence, Ministry of
Education (new appointee)
Heng Chee How - Prime Minister's Office (promotion)
BG (NS) Tan Chuan-Jin - Ministry of National
MINISTERS OF STATE Development, Ministry of Manpower (new appointee)
Lee Yi Shyan - Ministry of Trade and Industry, Ministry of SENIOR PARLIAMENTARY SECRETARIES
National Development
Hawazi Daipi - Ministry of Education, Ministry of
Dr Amy Khor - Ministry of Health Manpower
Masagos Zulkifli - Ministry of Home Affairs and Ministry Dr Mohamad Maliki Bin Osman - Ministry of Defence,
of Foreign Affairs Ministry of National Development
Teo Ser Luck - Ministry of Trade and Industry Sam Tan - Ministry of Foreign Affairs, Ministry of
(promotion) Community Development, Youth and Sports
Halimah Yacob - Ministry of Community Development, Sim Ann - Ministry of Education, Ministry of Law (new
Youth and Sports (new appointee) appointee)

81. Lee Hsien Loong Facebook Page
http://www.facebook.com/pages/Lee-Hsien-Loong/216582508358682

82. Teo Chee Hean Facebook Page
http://www.facebook.com/MrTeoCheeHean

83. Tharman Shanmugaratnam Facebook
http://www.facebook.com/tharman.s?sk=wall

84. Khaw Boon Wan Facebook

85. Social Media Etiquette
Don’t over- Content
promote Focus
Avoid
Respect
Personal
Audience
Response

86. For Laugh

87. Review
Social Media, Web 2.0 to Web 3.0
Collaborating Social Media Tools –
Working as ONE
Best Practices and Approach to
Social Media

88. Mobile
Twitter
App
WebPage Blog
Facebook HDB YouTube

89. End

90. Feedback
www.metricsthatmatter.com
/comat74

91. References
Alexa Top Sites (http://www.alexa.com/topsites)
Blogging For Dummies by Susannah Gardner, Shane Birley
Facebook for Dummies by Carolyn Abram, Leah Pearlman
Linkedin for Dummies by Joel Elad
Social Media Marketing For Dummies by Shiv Singh
Social Media Measurement of ROI by Kevin Briod
(http://www.ignitesocialmedia.com/social-media-
measurement/social-media-roi-revisited-4-ways-to-measure/)
Twitter for Dummies by Laura Fitton, Michael Gruen, Leslie
Poston
Youtube for Dummies by Doug Sahlin, Chris Botello