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Link Building  Paddy MooganLead SEO Consultant       Distilled   www.distilled.net   @paddymoogan
@paddymooganIT’S NOT THIS EASY           A combination of these elements will add up to good quality links
@paddymooganIt’s easy for these guys...           These guys have the age, authority, following and connections to get lin...
@paddymooganRand’s link building tool           This is Rand’s secret link building tool. He pushes this button on the SEO...
@paddymooganIt wasn’t always like this...           It wasn’t always like this though, go back to the start of the blog an...
@paddymoogan           No comments on a Rand Fishkin blog post on SEOmoz!
@paddymoogan           Not quite 400 links...
@paddymoogan           Not quite 400 links...
@paddymoogan           Fast forward to today – Rand is doing a bit better!
@paddymooganRand is right...           This is what we should be investing in, it took Rand seven years to get his secret ...
@paddymooganBut... what do these guys NOT have?           There is one thing that these guys don’t have which most of us do
@paddymoogan  Monthly SEO Reports...
@paddymoogan               I’ve felt the pain
@paddymooganThis suddenly doesn’t matter           Even the best clients who believe in this long term strategy will not c...
@paddymoogan               Strategy vs Tactics
@paddymoogan           Strategy is important, but you need tactics that will constantly move you closer to the end goal of...
@paddymoogan           Strategy is important, but you need tactics that will constantly move you closer to the end goal of...
PADD Y MOOGAN                35 tips to help                build links in 35                    minutes
@paddymoogan                     The Goal:                Help you go back to               the office on Monday          ...
@paddymoogan               A promise
@paddymooganOr just give me this...
@paddymoogan1) Bookbait = ego bait in real life           We did this for a client, got 50 contributors to a book, got it ...
@paddymoogan           When you create the box for your embed codes, put another text box inside. So if someone uses      ...
@paddymoogan           When you create the box for your embed codes, put another text box inside. So if someone uses      ...
@paddymooganFree tool to generate code for you      http://dis.tl/mozcon-embed           This can be a bit messy and compl...
@paddymoogan3) Photos get links           Use Google Alerts & contact websites that use your photos asking for “photo cred...
@paddymoogan16 emails sent = 15 links placed           Use Google Alerts & contact websites that use your photos asking fo...
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan4) Competitors doing guest posts?           Search for the bylines of your competitors in Google to find where...
@paddymoogan5) Put competitors backlinks into a CSE         Search for things like “guest post” or “sponsored links”     ...
@paddymoogan6) Find guest blog opportunities quickly           More info: http://www.blogdash.com
@paddymoogan           More info: http://www.bloggerlinkup.com/
@paddymoogan           More info: http://guestr.com/
@paddymoogan7) Offer access to paywall content for links           Take first click free to a new level and do deals with ...
@paddymooganExample using SEOmoz Pro Perks           Take first click free to a new level and do deals with bloggers to gi...
@paddymoogan8) Find someone’s email easily           More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapm...
@paddymooganCan’t find it?           More info: http://rapportive.com/
@paddymoogan           More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
@paddymooganSneaky tip
@paddymoogan9) BuzzStream Tips           More info: http://www.buzzstream.com
@paddymoogan           More info: http://www.buzzstream.com
@paddymoogan10) Make photos embeddable
@paddymooganDemo here: http://dis.tl/moz-demoDownload here: http://dis.tl/moz-script
@paddymoogan11) Take bloggers to an event           This does require some budget but is a sure fire way to build relation...
@paddymoogan12) Competitors doing badge bait?
@paddymoogan           Paste the URL of the badge into Google Image reverse search to find all bloggers that have used    ...
@paddymooganOh hello people who like free stuff & link           These are the people who are related to your niche and al...
@paddymoogan13) Bring offline online           http://venturebeat.com/2012/05/06/brazil-facebook-lies/
@paddymooganCreate a local bloggerslist & use offline           This was a shop in New York who showcased bloggers – the p...
@paddymoogan14) Ask bloggers what content they wantEXAMPLE REMOVED           This was a recent piece of work we did for a ...
@paddymooganThen give them an ego boost    Removed, this was a list of people who had      helped us shape the infographic...
@paddymoogan15) Find writers & bloggers on Twitter           Use this: www.followerwonk.com
@paddymoogan16) Boomerang           More info: http://www.boomeranggmail.com/
@paddymooganCombine with canned responses           More info: http://www.boomeranggmail.com/
@paddymoogan17) Have a client (person) profile page           When senior people at your company are quoted, it is so much...
@paddymoogan18) Monitor tweets & look for websites           This works particularly well for infographics, if someone twe...
@paddymoogan19) PR Request Twitter Hashtags + IFTTT           Signup for IFTTT here, it’s awesome: http://ifttt.com
@paddymooganDownload here: http://dis.tl/if-this           Download here - http://dis.tl/if-this
@paddymoogan20) Make up fake products           Checkout the page (and the links it got) here - http://www.thinkgeek.com/c...
@paddymoogan  21) Pay your writers to guest blog           It is pretty easy to get a nicely sized pool of outsourced writ...
@paddymoogan22) Tweet at people at just the right time           Sometimes you’ll want to get the attention of people at j...
@paddymoogan23) Run or Sponsor a local meetup           Go to www.meetup.com and search for “blogger” and you’ll find load...
@paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm           To e...
@paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm           To e...
@paddymooganSorry idea removed!
@paddymoogan26) Second level broken link building           Download the broken link checker here -           https://chro...
@paddymooganUse Check My Links Chrome plugin           Download the broken link checker here -           https://chrome.go...
@paddymooganDon’t stop there           Run Open Site Explorer on the broken links to find out who else is linking to them
@paddymooganSeven sites linking to the same 404           Another handful of people are linking to this broken page – cont...
@paddymoogan27) Create a Spotify playlist for your niche
@paddymoogan28) Incentivise sharing a page           Read the case study: http://www.simplyzesty.com/advertising-and-marke...
@paddymoogan29) Getting your customers to link build           Find out if your customers have websites and try to get the...
@paddymoogan         30) Konami codes to get discounts                                    Geek bait FTW           Full lib...
@paddymoogan31) Monitor HARO tweets for keywords           Download here - http://ifttt.com/recipes/44620
@paddymooganI made a page of recipes for you         http://dis.tl/link-recipes           Download all the recipes here: h...
@paddymoogan32) Build an (good) infographic in an hour           Try it here: http://infogr.am
@paddymoogan33) Use Amazon Wishlists for bloggers           You’ll be able to get the email addresses of high level blogge...
@paddymoogan34) Find outreach targets using Amazon
@paddymooganSome have no website or contact details 
@paddymooganTry this:               Over 600 results – just in the UK
@paddymooganTry this:               Over 7000 results in the US
@paddymoogan           Pick a strong website within your niche and partner with them to give away products – this is      ...
@paddymoogan
@paddymoogan35) Send something physicalPlay Video:           Watch it here: http://www.youtube.com/watch?v=UVCoM4ao2Tw
@paddymoogan      Remember I made a promise...
@paddymooganRemember what this does...
Paddy MooganLead SEO Consultant       Distilled   www.distilled.net   @paddymoogan
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@paddymoogan13) Bring offline online http://venturebeat.com/2012/05/06/brazil-facebook-lies/ 35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012

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@paddymoogan13) Bring offline online http://venturebeat.com/2012/05/06/brazil-facebook-lies/

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