How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
Link Building Through Blogger Outreach
1. Link Building through Blogger Outreach
Search London Meetup, 29th May 2012
Paddy Moogan, SEO Consultant
@paddymoogan
2. PADDY MOOGAN
I’ll be live tweeting from @paddymoogan
#SearchLondon
Slides available afterwards
3. PADDY MOOGAN
The Goal:
Help you go back to
the office tomorrow
and build more links
4. PADDY MOOGAN
IT’S NOT THIS EASY
A combination of these elements will add up to good quality links
5. PADDY MOOGAN
But it can be made easier
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier
6. PADDY MOOGAN
But it can be made easier We’re going to talk
about these ones
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier
7. PADDY MOOGAN
Content based link building process
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
This process can be used for any content based link building
8. PADDY MOOGAN
Who gives a shit
about your content?
Find at least five
people who do!
9. PADDY MOOGAN
Don’t find out here
that no one cares
about your content
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
Don’t put all the hard work into creating content only to find out no one is interested
11. PADDY MOOGAN
Lists – easy pickings
More on the process here –
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
12. PADDY MOOGAN
Multi Links Firefox / Linkclump for Chrome
Link: https://addons.mozilla.org/en-US/firefox/addon/multi-links/ and
https://chrome.google.com/webstore/detail/lfpjkncokllnfokkgpkobnkbkmelfefj
13. PADDY MOOGAN
More info: http://www.blogdash.com - $20 a month for Pro membership
14. PADDY MOOGAN
More info: http://www.bloggerlinkup.com/
15. PADDY MOOGAN
Advanced Search Queries
More help here - http://www.seomoz.org/article/the-professionals-guide-to-advanced-
search-operators
16. PADDY MOOGAN
Use Scrape Similar for Chrome
Right click on
result and scrape
all results with
one click
Link: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
18. PADDY MOOGAN
Finding People on Twitter
Tool here - http://followerwonk.com/ - there is a paid version that gives you additional
details about the users such as their websites
19. PADDY MOOGAN
More info: http://topsy.com/experts
20. PADDY MOOGAN
More info: http://www.tomanthony.co.uk/tools/author-crawler/
22. PADDY MOOGAN
Is it a good site to get a link from?
Find contact details FIRST!
Pro Tip – check header and footer
Ideally this should be done before any content is created
23. PADDY MOOGAN
Flags up here
if there is an
email on
page
More info:
https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj
24. PADDY MOOGAN
Use your instincts
• Does it feel like a nice site?
• Has it been updated recently?
• Do they link out to external sites?
• What is the Domain Authority?
Develop your instincts and over time, you will be able to do this very quickly
25. PADDY MOOGAN
Record in a spreadsheet
• Their name
• Email
• Website URL
• Something specific about them
This
matters a
lot!
Make sure you include something specific – you will need it later
26. PADDY MOOGAN
Write something specific about them
This forms your
opening email
line and makes
you look real
This then becomes part of your email and makes you look real
27. PADDY MOOGAN
Grab the PageRank & Domain Authority
More info: http://nielsbosma.se/projects/seotools/ and https://seogadget.co.uk/links-
data-excel-seomoz-api/
28. PADDY MOOGAN
Then filter and prioritise them
• Take out low DA and PageRank scores
• Order highest to lowest
• Highlight stand out sites
Allocate your time to each accordingly
Put more time into the high level targets as they can seed your content with more
people
34. PADDY MOOGAN
Enter email
and more
details appear
on the right
More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
35. PADDY MOOGAN
Outreach email tips
• Be Personal – use their name
• Good Subject Line
• Mention something Specific (remember your
spreadsheet?)
• Explain why they should care and link
• Use your location if relevant
More info: http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-
email
36. PADDY MOOGAN
Explain why the should care and link
(why they give a shit)
Don’t get to the point of sending emails and not knowing what to say here
38. PADDY MOOGAN
Always follow up at least once
Most people are busy, its too easy to miss your first email
39. PADDY MOOGAN
They can help you in the future
• Don’t get pushy
• Get feedback on what would have been good for
them ++ for future content
• Create what they want and go back to them next
time
Use their feedback to shape future link building and content, then go back to them
40. PADDY MOOGAN
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
42. PADDY MOOGAN
Step 1 – Gather all your backlinks
Use these tools to gather all of your backlinks and dedupe them
43. PADDY MOOGAN
Step 2 – Gather metrics by page & domain
Use SEO tools for Excel for the PageRank & read this post about how to do get DA in
Excel - https://seogadget.co.uk/links-data-excel-seomoz-api/
44. PADDY MOOGAN
Step 3 – Visualise the low quality links
Use these tools to gather all of your backlinks and dedupe them
45. PADDY MOOGAN
Step 4 – Prioritise low quality sitewides
Sitewide links
Learn to love pivot tables: https://seogadget.co.uk/how-to-make-a-pivot-table-and-
chart-in-excel/
46. PADDY MOOGAN
Step 5 – Prioritise unnatural anchor text
Natural links do NOT contain commercial keywords
47. Thank You
Any Questions?
@paddymoogan
paddy.moogan@distilled.net
PADDY MOOGAN
Notes de l'éditeur
[twitter]I will be live tweeting from my #SearchLondon talk tonight about link building & blogger outreach[/twitter]
[twitter]Question to ask yourself when link building – Who gives a shit about your content? #SearchLondon[/twitter]
[twitter]Use curated lists to find link targets, more info here http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building #SearchLondon[/twitter]
[twitter]Multi Links plugin for Firefox - https://addons.mozilla.org/en-US/firefox/addon/multi-links/ #SearchLondon[/twitter]
[twitter]Use Blogdash for blogger link prospecting – http://www.blogdash.com #SearchLondon[/twitter]
[twitter]Join Blogger Linkup for blogger link prospecting – http://www.bloggerlinkup.com #SearchLondon[/twitter]
[twitter]Use advanced search operators for link prospecting - http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators #SearchLondon[/twitter]
[twitter]Scrape Similar for Chrome - https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd #SearchLondon[/twitter]
[twitter]Hidden gem of @SEOmoz - http://www.seomoz.org/labs/link-intersect #SearchLondon [/twitter]
[twitter]Find link prospects on Twitter using Followerwonk - http://followerwonk.com/ [/twitter]
[twitter]UseTopsy Expert finder to find influencers - http://topsy.com/experts #SearchLondon [/twitter]
[twitter]Use AuthorCrawler by @tomanthonyseo for link prospecting - http://www.tomanthony.co.uk/tools/author-crawler/ #SearchLondon[/twitter]
[twitter]Install Tout Chrome extension - https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj – lets you find email addresses on a page #SearchLondon[/twitter]
[twitter]Use SEO Tools for Excel to help filtering & sorting link targets - http://nielsbosma.se/projects/seotools/ #SearchLondon[/twitter]
[twitter]Use Boomerang for Gmail to help with outreach - http://www.boomeranggmail.com/ #SearchLondon[/twitter]
[twitter]Use BuzzStream to help with keeping outreach organised on scale – http://www.buzzstream.com #SearchLondon[/twitter]
[twitter]Use Engagio to help organise social conversations - http://www.engag.io/ #SearchLondon[/twitter]
[twitter]UseRapportive to help with link building outreach - http://rapportive.com/ #SearchLondon[/twitter]
[twitter]Tips for link building outreach - http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-email #SearchLondon[/twitter]
