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Link Building through Blogger Outreach
Search London Meetup, 29th May 2012
Paddy Moogan, SEO Consultant
@paddymoogan

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PADDY MOOGAN
I’ll be live tweeting from @paddymoogan
#SearchLondon
Slides available afterwards

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The Goal:
Help you go back to
the office tomorrow
and build more links

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IT’S NOT THIS EASY
A combination of these elements will add up to good quality links

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But it can be made easier
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier

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PADDY MOOGAN
But it can be made easier We’re going to talk
about these ones
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier

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Content based link building process
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
This process can be used for any content based link building

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Who gives a shit
about your content?
Find at least five
people who do!

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Don’t find out here
that no one cares
about your content
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
Don’t put all the hard work into creating content only to find out no one is interested

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10 ways to find
link targets

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Lists – easy pickings
More on the process here –
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building

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Multi Links Firefox / Linkclump for Chrome
Link: https://addons.mozilla.org/en-US/firefox/addon/multi-links/ and
https://chrome.google.com/webstore/detail/lfpjkncokllnfokkgpkobnkbkmelfefj

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More info: http://www.blogdash.com - $20 a month for Pro membership

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More info: http://www.bloggerlinkup.com/

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Advanced Search Queries
More help here - http://www.seomoz.org/article/the-professionals-guide-to-advanced-
search-operators

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Use Scrape Similar for Chrome
Right click on
result and scrape
all results with
one click
Link: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd

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SEOmoz Competitive Link Finder
Tool here - http://www.seomoz.org/labs/link-intersect

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Finding People on Twitter
Tool here - http://followerwonk.com/ - there is a paid version that gives you additional
details about the users such as their websites

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More info: http://topsy.com/experts

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More info: http://www.tomanthony.co.uk/tools/author-crawler/

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Filtering and
sorting link
targets

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Is it a good site to get a link from?
Find contact details FIRST!
Pro Tip – check header and footer
Ideally this should be done before any content is created

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Flags up here
if there is an
email on
page
More info:
https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj

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Use your instincts
• Does it feel like a nice site?
• Has it been updated recently?
• Do they link out to external sites?
• What is the Domain Authority?
Develop your instincts and over time, you will be able to do this very quickly

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Record in a spreadsheet
• Their name
• Email
• Website URL
• Something specific about them
This
matters a
lot!
Make sure you include something specific – you will need it later

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Write something specific about them
This forms your
opening email
line and makes
you look real
This then becomes part of your email and makes you look real

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Grab the PageRank & Domain Authority
More info: http://nielsbosma.se/projects/seotools/ and https://seogadget.co.uk/links-
data-excel-seomoz-api/

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Then filter and prioritise them
• Take out low DA and PageRank scores
• Order highest to lowest
• Highlight stand out sites
Allocate your time to each accordingly
Put more time into the high level targets as they can seed your content with more
people

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4 tools to help
with outreach

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More info: http://www.boomeranggmail.com/

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More info: http://www.buzzstream.com

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More info: http://www.engag.io/

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More info: http://rapportive.com/

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Enter email
and more
details appear
on the right
More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/

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Outreach email tips
• Be Personal – use their name
• Good Subject Line
• Mention something Specific (remember your
spreadsheet?)
• Explain why they should care and link
• Use your location if relevant
More info: http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-
email

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Explain why the should care and link
(why they give a shit)
Don’t get to the point of sending emails and not knowing what to say here

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SPEAKER NAME - EDIT FOOTER
Follow up

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Always follow up at least once
Most people are busy, its too easy to miss your first email

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They can help you in the future
• Don’t get pushy
• Get feedback on what would have been good for
them ++ for future content
• Create what they want and go back to them next
time
Use their feedback to shape future link building and content, then go back to them

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Find the
Find the Do Follow
Link
Angle Outreach Up
Targets

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Finding bad links

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Step 1 – Gather all your backlinks
Use these tools to gather all of your backlinks and dedupe them

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Step 2 – Gather metrics by page & domain
Use SEO tools for Excel for the PageRank & read this post about how to do get DA in
Excel - https://seogadget.co.uk/links-data-excel-seomoz-api/

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Step 3 – Visualise the low quality links
Use these tools to gather all of your backlinks and dedupe them

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Step 4 – Prioritise low quality sitewides
Sitewide links
Learn to love pivot tables: https://seogadget.co.uk/how-to-make-a-pivot-table-and-
chart-in-excel/

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Step 5 – Prioritise unnatural anchor text
Natural links do NOT contain commercial keywords

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Thank You 
Any Questions?
@paddymoogan
paddy.moogan@distilled.net
PADDY MOOGAN