Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
64. Lead Lag
Quantity and quality of links Organic search clicks (traffic)
Organic keyword rankings Organic search conversions
Organic search impressions Organic search revenue
Referral traffic
Think about lead vs. lag measures.
#BrightonSEO
65. Lead Lag
Quantity and quality of links Organic search clicks (traffic)
Organic keyword rankings Organic search conversions
Organic search impressions Organic search revenue
Referral traffic
Think about lead vs. lag measures.
#BrightonSEO
66. Our job is to optimise
for business outcomes.
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67. We need to understand how their
business works.
#BrightonSEO
68. It doesn’t mean that we all need to
have an MBA!
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69. But we should all know why we are
doing what we’re doing.
#BrightonSEO