Insights on Hispanic Social Media Measurement
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Presentation by Stephanie Noble of Paden Noble at the May 12, 2010, Hispanic Public Relations and Social Marketing Conference held in Dallas, Texas. Topic is Insights on Hispanic Social Media Measurement. Contact Paden Noble for more details as the slides complement the presentation, not replace it.
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Insights on Hispanic Social Media Measurement
- 1. Practical Case Study Insights on Do’s and Don’t of Hispanic Social Media Measurement
- 2. Stephanie Noble Specialties: online communities, social media measurement, brand monitoring, web analytics End brand clients include Major Corporate, Pharma, Government Organizations Work with Genentech, Serono, Pfizer, Novartis Published author – GO! Inflight Magazine, Garden State Woman, Tech News Speaker & Presenter – Sentiment Analysis Symposium, NJ Tech Council, Advanced Learning Institute
- 3. Measurement Why it matters
- 4. Finding the audience…even when the client isn’t looking. Expert monitoring and analysis allows for informed decisions.
- 5. Hundreds of millions of conversations take place online. Recommendations and critiques.
- 6. They are continually evolving conversations about your industry, your company and your brand.
- 7. No.
- 8. Yes. Listening is an art. Active listening incorporates discernment.
- 9. Right solution is an integrated mix
- 11. Sentiment Lessons What’s bad for you may not be bad for me Online reviews are the new comment cards Humans are needed to dig deeper Beware of translation tools Be open to surprises Why listen AND monitor
- 13. Facebook.com/SocialMediaMonitor SocialMedia@PadenNoble.com Twitter.com/PadenNoble PadenNoble.com 973-486-0207 211 Warren Street Newark, NJ 07103 Reach Us
Editor's Notes
- Practical Applications of Measurement for Your Brand10 steps/secrets to protecting your brand online
- We no longer want to spend tedious man hours sifting through rows and columns of raw data
- We want to be given actionable information that requires little analysis or interpretation
- It’s important to know what’s important to our project. Most often, our solution will be a combination of tools and resources.
- I was going to buy a stroller for some friends so I started scanning reviews online. One scathing review on a product comparison site caught my eye. “This stroller was the worst mistake. Such an expensive purchase and I wish I knew better…” I had to click to “read more.” After reading the review in its entirety, I learned that the reviewer had a negative sentiment toward the product because the stroller was purchased for a really tall couple. Both of the parents were over 6’3” and the reviewer complained that the stroller’s handle bars did not reach high enough to be comfortable.
- Lessons? Though the review was negative, as a prospective buyer, the negative review did not negatively impact my view of the product. As a business person, I realize this review holds value in regards to product development.