2. Titre lorem ipsumWe provide the most comprehensive and flexible Business Intelligence
solutions, and have established ourselves at the leading edge of e-
commerce customer insight:
Technology focused
Consistently punched above our weight through differentiated and high-
quality technology, services and support
Consistently ahead of the curve with product development and functionality
Consistently delivered unique value and visionary insight for our customers
Who are Site Intelligence?
CONFIDENTIAL
“This years’ ‘Must-See’ analytics product”
Aberdeen Group
“The navigational analysis and reporting is undoubtedly best in breed”
E-consultancy
“The reporting tools make Terrabytes of complex data digestible and
therefore actionable.”
Database Marketing
4. Titre lorem ipsumGenuine Multi-Channel Analytics
Integrated multi-channel customer data Insight
Tie together Campaigns, Banners, PPC, Affiliates, Loyalty Schemes, CRM Data,
E-mail Marketing, On/Offline Visitor Data
Cross-Channel Marketing Assessment (Post Event, Real-Time &
Predictive Analysis)
Acquisition
Conversion
Retention
Site Performance & Usability
Visitor & Revenue Analytics
Behavioural Targeting
Advanced Visitor Profiling & segmentation
What We Can Do for You
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One World, Multiple Insights
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Predictive Analysis
Email Integration
PPC / SEO Data
Industry Standard
Business Intelligence
Site Intelligence Tools
Web Visitor Behaviour
VBIS
Third-Party Tools
Campaign Management
Betfair and/or External
Databases
6. Titre lorem ipsumWe combine powerful analytics and data visualisation with a high-speed,
responsive and accessible data warehouse that delivers insightful
business intelligence to companies who generate high volumes of multi-
channel data.
What We Deliver
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7. Titre lorem ipsumWe build and maintain:
a highly flexible and intelligent database architecture for linking multi-
channel data together and centralizing it to a core source
We also deliver tools which provide:
Powerful reporting and intuitive and graphical data visualizations for
fast decision making using all the data gathered
We also work with virtually any third-party systems, data and analytical
tools which allow:
Clients to use existing BI and analytical tools as well as linking to
PPC/SEO Agencies, E-Mail Service Providers, Banner Ad & Affiliate
Agencies etc.
In More Detail…
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A Complete Solution
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A complete and flexible data warehouse with additional business modules.
Online Data
Collection
External Data Tables
Clickstream Tables
Custom Tables
Optional Modules
Data
Warehouse
and/or 3rd Party
Tools
Data
Analysis
Site Intelligence
Analytics Tools
Log Files
Network
Sniffers
Web
Tags
Other
Mobile
Devices
VBIS
SQLServer
∑
RT
9. Titre lorem ipsumWe provide a truly bespoke Business Intelligence platform that will
enable you to:
Store the detail - every click of every visit to your websites
Process click sequences into visit profiles
Build visit histories of individuals over all time across all sites
Create profiles and segments of users/customers
Integrate on-line and off-line data – e.g. multi-channel analytics
Access this rich data through our tools designed for specific
tasks or via almost any third-party software you may already be
using
Bespoke Business Intelligence
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11. Titre lorem ipsum
Our Value Proposition
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Open data repository - hosted remotely or on-site with the client
Scalable, flexible, data Integration
One database - ‘one version of the truth’
Complex data made easy to understand
Easy-to-use reporting tools
Instant, scheduled and auto-run reporting
Easy data import/export functionality
Single sign-on security model
Dynamic/‘on-the-fly’ segmentation
We provide a platform that will quickly deliver real business value:
12. Titre lorem ipsum
What Sets Us Apart
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You retain ownership of all your business data
Future insights not predefined, therefore flexible and future-
proof
Ease of Integration with existing and new systems/data sets
Proven scalability and performance
Dedicated and highly-rated business consultancy
Support and training services
A complete upgrade path without the need to reinvest
We provide a ‘truly tailored solution’ that is perfect for you needs, reduces
your risk and places your investment in a proven technology and strategy.
13. Real World Examples
- Value Delivered
CONFIDENTIAL
Building Business Value through Online Business Intelligence
14. Titre lorem ipsumTesco have used Site Intelligence, for example, to determine that demand for home
delivery outstrips capability in specific regions and as a result opened the first online
only Tesco store in South London.
“The ability to predict and understand the customer enables you to reinforce and
extend your clients brands”
Predicting & Fulfilling Online
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15. Titre lorem ipsumHoliday-Rentals.co.uk used Site Intelligence to carry out a complete review of
attraction and affiliate traffic resulting in an immediate improvement in conversion
rate and a complete return on investment in Site Intelligence VBIS.
“The ability to measure every aspect of the online channel in detail is key to
determining which areas are profitable”
Know What Is Working for You
CONFIDENTIAL
15% reduction in
digital marketing
spend and 25%
increase in
conversion
Focused
program of
cost review
against
benefit
Affiliates
Banners
PPC
Campaigns
16. Titre lorem ipsumThe Open University needed to understand the complex interplay of visitors, new
registrations and students across it’s entire web offering. A non-trivial task
considering this involved course and qualification content, course registrations and
online learning across more than 7000 distinct domain areas across multiple sites.
“Tracking the behaviour of each unique user resulting in a clear understanding of the
needs of each visitor and group of visitors”
Understanding the Complete Picture
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17. Titre lorem ipsumThomas Cook use Site Intelligence to both gather and tie together and make sense
of multiple sets of data.
“Using a single overriding tracking source ensures a consistent and accurate
approach to reporting across all activities and channels.”
Russell Gould – eCommerce Director, Thomas Cook.
Tie Together All Your Data
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PPC
Atlas
SEO
LynchPin
Affiliates
Affiliate
Future
Partners
Site
Intelligence
Aggregators
Site
Intelligence
eMail
Oracle
18. Titre lorem ipsumDairy Crest discovered that what started out as a ‘survival strategy’ could actually be
turned into compelling growth. Since partnering with Site Intelligence they have
gained 120,000 new registrations, a whole group of new (previously untapped)
customers, a higher yield per customer and a better understanding of their customer
demographics and segments.
“Tailoring offerings to convenience & lifestyle can overcome the price driver”
From Milk Floats to Multi-channel Ops
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20. Titre lorem ipsumSite Intelligence currently work with Camelot Plc on the UK National
Lottery and through a successful partnership/reseller agreement with
Gtech (G2) are also integrated with the Swiss and Belgian National
Lotteries, with more partnerships/integrations to follow shortly.
We have become absolutely central to all these organisations in terms of
understanding and segmenting their customers, and in tracking marketing
campaigns and ROI.
Experience in the Gaming Sector
CONFIDENTIAL
21. Titre lorem ipsumSite Intelligence is only vendor able to provide a truly bespoke solution
to each of its clients
We can successfully load and integrate historic web analytics data from
other competitors
We are able to work and/or integrate with numerous third-parties and
their systems eg. Google Adwords, CheetahMail, Silverpop, etc.
We allow the business to access/analyse the central database with
other tools, e.g. Business Objects or Cognos
Providing Additional Flexibility
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23. Titre lorem ipsumWe are flexible enough to work with on and offline data from multiple
sources and databases
We can work across multiple websites, content types and products
We can deliver a solution to match and then grow with your level of
marketing and analytical sophistication
We are the most cost-effective and complete solution available
We provide the most highly tailored/bespoke solution
We have the highest-rated customer and support services
We are happy to provide strong and compelling references from our
clients
Why Partner with Site Intelligence?
CONFIDENTIAL
