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20 Ideas for Marketing your Destination with Social Media

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Sarah Page
Sarah Page

Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.

Social Media
1 of 98
For Marketing Your Destination with Social Media Nebraska Tourism Conference October 22, 2014
Get these s:lides here: http://sarahtpage.com/NETourism/
Showcase Your Partners
Boost Your Posts
Facebook Boosted Posts
Use Cover Photos As Advertising
Source: Mari Smith
Use LinkedIn for Meetings & Group Travel
Use Hashtags
Be Human
The most awesome example EVAH!
Create a Sense of Urgency
Get Mobile
Start Scheduling
Scheduling on Facebook 1 2
Scheduling on Facebook 4 3
Scheduling on Facebook 5
Try Instagram
Try Photo Repost
Integrate Your Marketing
Visit Fargo-Moorhead Visual Content Integration Source: Fargo-Moorhead CVB
Start Pinning
Ask Questions
Like/Comment As Your Page
Host a Contest
Create a Facebook Ad
• Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!
Use Twitter for Market Research
Start a Blog/Become a Subject Matter Expert
Use Local Experts
Embrace Controversy
Can I Help? Call Me!
Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Thank You! Questions?

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20 Ideas for Marketing your Destination with Social Media

Editor's Notes

  1. Why should you get mobile? Smart phone use occurs most often during travel (72%) – Vocus The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
  2. 95% of photos are reposted images Since August 2013: Photos tagged with #expcols have increased 293% Followers have increased 124% Interactions have increased 140%
  3. 20,000 likes on photos tagged with #Ohiomemory 68,000 users reached 421 approved photos entered 134 participants 10,000 contest page views
  4. Austin visitors get great local recommendations In March 2013: 68 tweets 11 Facebook posts 32 E-mails In July 2013: 160 tweets 8 Facebook posts 18 E-mails