Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.

1. Photo: Charlottes Photo Gallery on Flickr
Facebook and Twitter 101
Using Facebook and Twitter to
Promote Your Business
Burnet Chamber of Commerce
November 18, 2013

3. Get these slides here:
:
http://sarahtpage.com/BurnetChamber/

4. Agenda
Social media review
Facebook 101
Twitter 101
Live Demos & Set Up
Q&A

5. Social Media Review

6. Social media is
FREE!
Photo: erinjpattison

7. Benefits of Social Media
•
•
•
•
•
•
•
•
•
It’s FREE!
Builds deeper relationships
Increases brand awareness
Broadens your network
Helps SEO
Increases website traffic
Generates leads and sales
Can help reach journalists/media
Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros

8. Facebook 101

9. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for
people, not businesses. Develop a fan page
instead.

10. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com

11. Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com

12. Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!

13. Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps
(Foursquare), etc.
• Targeted advertising opportunities (cheap too!)

14. Profile
Photo
Cover
Photo
Like Button
Views and
Apps
Contact Info / Bio

15. Page Features
Composer
Pinned
Post

16. Page Features
Highlighted
Post

17. Admin Panel
Insights
Post
Performance
Messages

18. Admin Panel
Manage Page
Settings
Grow Your
Fanbase
Find Helpful
Resources

19. Understanding Insights

20. Understanding Insights

21. Understanding Insights

22. Understanding Insights

23. Understanding Insights

24. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place

25. Facebook Offers
Source: Doe’s Eat Place

26. Facebook Boosted Posts
Source: Visit Bloomington

27. Facebook Boosted Posts
Source: Visit Bloomington

28. Facebook Advertising

29. Facebook Advertising

30. Facebook Advertising

31. Facebook Advertising

32. Facebook Advertising

33. Facebook Advertising

34. Facebook Advertising

35. Facebook Advertising

36. Facebook
Cover Photo as Advertising
Text can be
no more
than 20%
Source: Bass Performance Hall

38. Facebook
Cover Photo as Advertising
Source: Mari Smith

39. Twitter 101

40. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”

41. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com

42. Twitter Benefits for Biz
•
•
•
•
•
Low cost
Speed of feedback
Potential reach of message
Customer engagement/service
Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create

43. Profile Photo
or Avatar
User name
or handle
Bio and
website URL
Recent
tweets

44. Anatomy of a Tweet
Profile Photo
or Avatar
User name
or handle
Mention
Retweet
Shortened
URL
Hashtag

45. Complete Your Profile
Source: http://socialmediaexaminer.com

46. Follow People
• Your customers
• Your business partners,
suppliers, contractors and
vendors
• Your competitors or peers
Source: http://socialmediaexaminer.com
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)

47. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com

48. Connect Your Online Presence

49. Connect Your Online Presence
Source: http://socialmediaexaminer.com

50. Share Photos
Source: http://socialmediaexaminer.com

51. Share Photos
Source: http://socialmediaexaminer.com

52. Organize
People You
Follow
Into Lists
Source: http://socialmediaexaminer.com

53. Use #Hashtags
#
Use hashtags in your
marketing to help
people find your
business and the
conversations around it.
Source: http://socialmediaexaminer.com

54. Find Local Customers
http://twitter.com/search-advanced
Burnet tx
Source: http://socialmediaexaminer.com

55. http://business.twitter.com

56. http://ads.twitter.com

61. Promoted Tweets

62. Promoted Accounts

63. Promotion Analytics
Promoted
Tweets
Dashboard
Follower
Growth
Chart

64. Facebook Page Setup

65. Facebook Page Setup
1. Permissions
a) Default landing tab
b) Posting ability
2. Basic information
a) Editing
3. Profile
a) Choose photo and edit thumbnail
4. Featured
a) Likes and page owners

66. Facebook Page Setup
5. Resources
a) Ads
b) Custom user name
c) Link to Twitter
6. Admin Roles
a) Add or remove
7. Mobile
a)
b)
c)
d)
Update via E-mail
Update via mobile web
Update via iPhone
Update via text

67. Facebook Page Use

68. Facebook Page Use
1.
2.
3.
4.
5.
6.
Page layout and elements
Write a status update
Add photos, links, and videos to status updates
Uploading photos and creating albums
Create events
Create notes

69. Twitter Page Setup

70. Twitter Setup
1.
2.
3.
4.
5.
Go to http://twitter.com
Enter your name, password, and email address
Click on the “Sign Up for Twitter” button
Create a username
Click on “Create my Account”

71. Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select English and Central Time Zone
2) DO NOT protect your tweets
b. Profile Settings:
1)
2)
3)
4)
5)
6)
Upload a profile photo
Upload a header photo
Enter real name/business name
Enter actual location (Ex: Lufkin, TX)
Enter website URL
Enter bio – VERY IMPORTANT
c. Design Settings
1) Choose a background or upload a new image

72. Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top right
1) Search by name, username & location
2) Follow other local businesses/people

73. Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upcoming event, sale, a new
product/service
c. Link to an interesting article related to your
business
1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someone
e. RT someone else’s content

74. Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit up your friends
b. Include links in your E-mail signature, on your
website, in E-newsletters

75. What Do You Want To Try?

76. Can I Help?
Call
Me!

77. Follow Me
Facebook.com/SarahTPageConsulting
Linkedin.com/in/sarahpage
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Instagram.com/stpconsulting