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Diploma Project

Pallavi M
Visual Communication Design
Srishti School of Art, Design and Technology
Pallavi Manchi
+91 9845979799
twitter @pallavimanchi

For an online version of this proje...
Diploma 09
Pallavi M
Visual Communication Design
Srishti School of Art, Design and Technology
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Diploma Project

  1. 1. Documenting Insectival Pallavi M Visual Communication Design Srishti School of Art, Design and Technology
  2. 2. Pallavi Manchi Contact: mail@pallavimanchi.com +91 9845979799 twitter @pallavimanchi For an online version of this project's documentation, please visit www.pallavi.tumblr.com
  3. 3. Diploma 09 Documentation Pallavi M Visual Communication Design Srishti School of Art, Design and Technology
  4. 4. Copyright © 2009 by Pallavi Manchi All rights reserved Photographs and content in this book have been published with necessary permissions and is for academic purposes only. It may not be reproduced in any manner without the permission of the copyright holder. Printed and bound by Kolorkode #12, Berlie Street, Langford town Bengaluru, India All photography, editing and design by Pallavi Manchi Tel: +91 80 2678 2492 Mob: +91 98459 79 799 E-mail: pallavimanchi@gmail.com
  5. 5. "children are the messages we send to the future." Marshall McLuhan
  6. 6. For every child with and within us. Pallavi: Wow. What's the story in your drawing? Charlie: The butterfly and bubble bee are playing together in the forest. Pallavi: So your butterfly has two bumble bee friends? Charlie: No! The butterfly has only one bubble bee friend. Pallavi: Then how come you've drawn two of them here? Charlie: That’s because the bubble bee is flying soooo fast that you can see two of him!
  7. 7. Contents The Design Brief 12 - 21 Deconstructing the process 18 Analysis: strengths and weaknesses 20 Process 21 Research 22 - 73 Defining the ecosystem 24 User Mapping 25 The Conscientious Parent 26 The Liberal Parent 40 Visit to educational institutions 50 A day in the life of... 60 Workshops 70 Insights and opportunities 72 Ideation 74 - 83 Idea exploration 74 Quick Prototyping 81 Conceptualization 84 - 105 The concept 85 Content Generation 90 Visual and material exploration 98 User Testing 86 Final Prototyping 102 The way forward 104 Acknowledgements 106
  8. 8. 10
  9. 9. The Design Brief 11
  10. 10. Aim: To design play patterns that facilitate environmental education in a creative and interactive manner. 12
  11. 11. The Design Brief Scenario: This is 6 year old Varun, who comes from an upper middle class family living in Bangalore. Varun is in the 1st standard, and goes to a CBSE school. He usually leaves around 7:30 in the morning, and comes back by 2:00. After having lunch, Varun sits to finish his homework, and then plays till the evening, mostly with his younger 2 year old brother. Both of his parents are working most of the day, and thus have employed a full time nanny to take care of the children’s needs. The day goes in watching television, espe- cially Tom and Jerry cartoons, playing video games, or riding their bicycle around the basement of their apartment. Varun's toys range from Lego blocks and coloring books to Mc Donalds, Ben ten and popular merchandise from Cars to Shrek. Problem: A child like Varun faces many problems due to living in an urban space. He has limited time with his working parents, and spends most of his day at home with his nanny and brother. His neighborhood offers him no parks or play spaces and he has very little engagement with natural environments. Need: 1. Children living in urban spaces are limited due to physical space, security is- sues, and a general inaccessibility or lack of facilities that enable play. This creates a tendency to depend on technology and virtual media. There is a general need for urban children to engage in a physically active mode of playing that also stimulates creativity and imagination. 2. Children in urban spaces, tend to have a lesser engagement with their natural environments. It is important for children to engage and understand environments in a manner that they see value in conserving it. Why Toys and games? Playing is one of the most natural activities in a child’s life. It helps a child engage with the self, society and learn the importance of various social roles. Hence, toys and games are a useful tool for teaching and is significant pedagogically. Given this role, they are the best tools to inculcate a respect for the environment. I chose to propose this as a diploma project, as my previous experiences in this area has inspired ideas in me that I feel have potential that hasn’t been fully explored. I intend to use my skills as a visual communication designer, to explore toys and play patterns in an urban Indian context to bring about higher levels of interaction, effec- tive knowledge sharing and of course, make environmental education a fun activity. 13
  12. 12. Varun showing off his collection of books. His favourite is of the film 'Cars' 14
  13. 13. The Design Brief Proposition Resources • To conduct workshops and spend time with 6-8 year old • Spaces: Educational institutions like Mallya Aditi children from the urban upper middle class section to bet- International school and neighborhood/colony children ter understand their knowledge of natural environments • Films and Books and environmental conservation. • People: Interaction designers, Storytellers, specialists in • To design toys that educate children about various aspects the fields of teaching, environmental studies, the arts and of natural environments and build prototypes for it using crafts sector, etc. appropriate materials. • Studio space and feedback from Anders Sandell & • To conduct user tests with the target group, to test us- Michelle Cherian ability and usefulness of the toys. • Organizations like Sutradhar, AS Charitable Trust etc. Research Questions Learning Outcomes • What are the influences of a given milieu on children’s • To understand the role of design in improving pedagogy learning and play patterns, and their knowledge of natural and how it engages with social institutions like education, environments? economy, politics etc. • How can children better engage with the natural environ- • To learn ways of effectively using different disciplines to ment in the process of play? create holistic design solutions. • How can we create toys that aid discovery and learning, creativity and imagination? (Pedagogy) Approach/Process Research and exploration: Toys and the toy market in urban environments and existing- material that introduces environmental education to children. Understanding learning and playing patterns of children hailing from upper middle class groups in urban spaces. • User participation through workshops • Understanding the needs of the user and the related par- ties involved. • Facilitate the users in engaging with the process of conceptualization • User testing: usability and usefulness Prototyping and Conceptualization: Ideating and prototyping toys/games that are affordable, suited to the needs and involves sensible use of materials. 15
  14. 14. Deconstructing the process 16 To better in a nutshell. course of my during the toy ited the design plan the future presented here design lab. It is project, I revis- understand and process followed Research Understanding play and affordance and its role in the growth and identity of a child. The observa- tions were listed as a set of insights and opportunities. Material Workshop Tinkering with mate- rial and experiment- ing with physical and mechanical proper- ties to create toys. MAIS Workshop Activities with MAIS children to bring a variety of ideas to the table and kickstart to the ideation process. Ideation Ideation begun keep- ing in mind the results of the workshops. This idea that i took forward is a set of customizable head- gear that form insects
  15. 15. Dirty Prototyping The idea was quickly prototyped using readily available and waste material. User Testing The prototypes were used to test the us- ability of the toy and the record reactions from the children towards the toys. Final Prototyping Taking cues from the user testing, the materials were cho- sen carefully and the final prototype was constructed. The helmet base made from papier mache comes with different plush parts, attachable with Velcro. The fabrics were chosen based on properties of insects like colour and camouflage. Feedback The final prototypes were presented in an exhibition to receive feedback from people 17
  16. 16. Analysis: Strengths and Weaknesses During this period, I was able to step back to try and understand 3. The ‘Indianess’ of this toy is superficial, and appears only in areas that have potential to be improvised and taken further: its textiles and colours. Introducing a truly Indian tradition or ritual like storytelling would strengthen the concept. This would 1. The toy’s intention to introduce natural environments to chil- be more effective in communicating to children the knowl- dren is there, but hasn’t been reflected to the maximum. edge about natural environments and also make it an engaging process. 2. The form of the toy has its advantages and disadvantages. Is it meant to be abstract so as to leave the form to the imagination 4. There is a lack of thought and design of the entire ecosystem of the child? Or is it meant to be more defined to make the child of the toy. Details on how it could be manufactured and market- recognize and understand certain facts? ed are missing. It has potential to employ art and craft commu- nities to do so. 18
  17. 17. Process This is a summary of the process I followed during the project. Project Aim | Design Brief Workshops Ideation Interviews Insights and Exploration User testing Observation Opportunities Prototyping Making Final Product Market trends | User needs 19
  18. 18. 20
  19. 19. Research 21
  20. 20. Defining the Ecosystem The term ecosystem is used here to describe the various areas that play a vital role in influencing the design of the playing aid. Defining the organisms of the ecosystem gave clarity on research areas and confirmed my position as a designer, as the maker, translating needs and designs to suit users, buyers and sellers. Environment Stakeholder Parents | Teachers Children Home | Schooling centre Physical/ mental playground How is it engaging and helpful? BUYER | PARTICIPANT USER How is it a good PLAYING AID How can the playing aid tool for learning? How can the playing be innovative in the use Is it durable and aid be designed to of craft traditions and memorable? serve the needs of all material while designing stakeholders? for user needs? SELLER MAKER Retailers/ shopkeepers What value proposition does it have and does it meet our “brand” ? Artist/ designer/ fabricator Retail spaces Factory/ location of craft practices Is it cost effective? 22
  21. 21. User Mapping User Mapping Focus: Primary user group: Upper middle class, working parents | Secondary user group: Middle /Upper middle class, one users home parent The primary target group for the project has been narrowed down tostay at belonging to the upper and upper middle class section. Interviews with the buyers and users resulted in common patterns on views, habits and lifestyles of the group. The following slides contain a brief of the interviews done on field. UPPER & UPPER-MIDDLE CLASS The Conscientious Parent The Liberal Parent Lifestyle | Level of affordance • Conscious of their toy pur- • Slightly indulgent with their toy chases and what it teaches purchases, no budget on it the children. • Look for toys that occupy the • Want value for money child as well as educate them • Particular about the child’s • Insistent on security for the lifestyle and discipline child • Insistent on quality time • Little time with family is earned, spent with family and friends hence is very cherished. STAY AT HOME WORKING Level of involvement LOWER & LOWER-MIDDLE CLASS Note: The following categories and quadrant has been drawn from data collected on the field and may need further research for application at a general level. This quadrant maps out the people that have been interviewed for the project. 23
  22. 22. Buyer/participant: The Conscientious Parent Summary Family: Nuclear family, but have a huge social network which Toys: A lot of emphasis on out door activities and physical get together often to spend time and build relationships. Usually exercise. Very little Tv is allowed. Toys are usually a huge variety particular about bonds with grandparents, cousins and making ranging from traditional Channapatna toys to popular merchan- friends within the locality. dise and educational toys bought locally and abroad. A close watch is kept on influences of certain games, toys and cartoons Work: Is distributed within the house and general neighbor- on the child. hood activities. Household chores are taken care of, as usually one of the parent is stay at home. The predominant amount of Views on Childhood: Feel that the current lifestyles are quite time is spent tending to children's needs like homework, food, suitable for the children to grow up in, but the most needs to be play and extracurricular activities. made out of the facilities and hence find it important for one par- ent to be stay at home. Spaces: Apartments and independent houses are the norm. The community spaces like the parks, clubhouses and swimming pools are well used. The children also Education: Particular about the child receiving attention from the school authorities, opportunities to cultivate hobbies and sports. The parents also usually take a proactive role in the methods and curriculum of education taught and frequently give feedback to school authorities. 24
  23. 23. The Conscientious Parent 25
  24. 24. “ I find it strange how children are not so simple and innocent like the way we used to be when we were their age. I feel like I am constantly dealing with cynical, half grown adults” 26
  25. 25. 27
  26. 26. 28
  27. 27. Buyer/participant: The Conscientious Parent Anu | Mother of two : 4 year old Arundhati & 7 year old Sanjana Anu gave up her job to provide undivided attention to the children and their needs. She was also insistent that the children spend quality time with their grandparents and lets the kids prod them with questions about science, mythology and stories. Anu's children love playing with dolls, jigsaw puzzles, pretend play games and love reading. They also watch the Hanna Montana shows on TV and love it. The older one loves Enid Blyton books. Their pretend play games are highly influenced by reality TV shows, and hence become “who does what best” like talent shows. They also thor- oughly enjoy art and craft work, and engage with DIY kits very often. The kids also like gardening, and have their own plants. The older one is very proud of her tomato plant. She feels that the kids miss out on being intimate with their nature. She grew up in an orchard farm in Coorg, and reminisces about plucking fruits and climbing trees. She says that the maximum bit of nature they encounter in their everyday life is the manicured grass and the cultivated flowering plants on the lawn of their apartment block. Anu also tries and instill in them values about conservation and environmental friendly activities. The old child is scared of insects. Anu feels that because she was the first child, Anu itself was scared to let her close to anything that could hurt her, and thus instilled that fear in her. Thus, she has consciously let her younger one explore without stop- ping her, and allows her to touch and feel things like insects. 29
  28. 28. “ I insist that Saarang learns that sharing is caring. I can’t stand it if he is eating or playing and doesn’t offer his friend to join him. That is one rule I ensure to inculcate in him.” 30
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  31. 31. Buyer/participant: The Conscientious Parent Geetha | mother of 5 year old Saarang Geetha was another working woman, who quit her job to look after her child. Her son Saarang goes to Sisugruha nursery school. Geetha is insistent that Saarang spends quality time with family, and hence he visits his grandparents and cousins quite often over the weekends. Geetha is also particular that Saarang understands the concept of sharing is caring very well, and hence ensures he does enough of it. Initially he was in Poorna Pragna School, but the parents felt that it was too academically oriented, and there was no all round development and extracurricular activities. They did not want that much stress on the child at such a young age, and hence shifted him. Saarang loves playing with cars and superhero toys. He had a huge collection, but is slowly growing out of it, and is now reading a lot of books, and watching television and animated movies. He also enjoys Indian mythological stories thoroughly, and the book on Lord Ganesha is his favorite. Saarang loves playing outside, and is quite comfortable staying outdoors in the grounds for hours together. He goes for karate classes after a considerable amount of playtime, and comes back to finish his homework. He is petrified of insects, and can’t stand anything creepy crawly. However, he has a collection of plastic animal toys and he loves animals, from sharks to alligators. 33
  32. 32. “ I would prefer a toy from say a Maya Organic or Sutradhar as compared to a toy from Sapphire, simply because those toys seem to have a little more thought put into it… they’re not flashier than necessary.” 34
  33. 33. 35
  34. 34. 36
  35. 35. Buyer/participant: The Conscientious Parent Harini | mother of 9 year old Kriti and 4 year old Kyati Harini was born and brought up in Vishakhapatnam. After studying engineering, she worked for a good number of years, travelling between the USA and India. Being a conscientious mother, she gave up her job after her children were born. She is very systematic and insists on inculcating discipline in her children. Hence homework time, eating time, watching TV, playing, surfing the net etc are all done at particular time periods. The older daughter studies in NPS, where very little emphasis on extracurricular activities is given. The younger one studies in Sishugruha Montessori. The children enjoy a lot of reading, and playing outdoors, especially badminton. They also love logic based and thinking games. The older girl likes reading a lot. The younger one is very into dolls. While Kriti is afraid of insects, Kyati has no fear, and even col- lects dead butterflies because she admires their beautiful wings. Most of the toys got for Harini’s daughters are picked up when they travel. They constantly look out for toys that have innovative ideas. Otherwise, the toys are usually gifted to them or handed down by relatives and friends. Harini prefers toys that last long and that are highly interactive. She doesn’t mind if the toys are technology driven, as long as it is teaching them the right things. 37
  36. 36. Buyer/participant: The Liberal Parent Summary Family: Nuclear family, with very few relatives in the city, oc- Toys: A lot of emphasis on books and reading, so money is spent cassional visits to their native- usually a small town where time all around the year for it, toys are bought sometimes from all is spent with cousins and relatives, regular holidays of which around the world, when the parents feel there arent enough of quite a few are abroad. it, or when they find something interesting. Cost is not really looked at, a minimum of 400 to 500 Rs is spent, and a maximum Work: Average time at work is from 9 in the morning to 6 to 7 in of 2000 Rs. the evening. The child is usually left at a daycare centre or in the care of a full time employed nanny. The parents get about one Views on Childhood: Overexposure - too much information hour in the morning and 2 hours in the evening with the children fed: TV and Internet, commercialized education: focus more during the week and the weekends as well. The time is usually on finishing the curriculum rather than understanding concept, spent mall hopping or at the cinemas. Sometimes, the parents unhealthy food habits, restricted environments, health and are forced to carry work back home. security: low immunity of children, too much protection. Spaces: Usually live in apartments because of security and playspace facilities and opportunity for the child to make friends. However, the playspaces are seldom used and friends are very few. Education: No particular views on education, schools are chosen either out of force or because of distance: travel time is cut down as much as possible, the parents look for a stree free schooling and all round development. 38
  37. 37. The Liberal Parent 39
  38. 38. “ I grew up in Kashmir where there was no such thing as a toy. All I remember doing was running around trees with friends and playing sports. Today, despite so many toys, the child’s engagement level is almost zero.” 40
  39. 39. Buyer/participant: The Liberal Parent Dhiraj | father of 4 year old & 11 month old daughters Dhiraj has 2 daughters, who are 4 years and 11 months old. Both he and his wife are working and have a hectic schedule during the week. This gives the both of them a maximum time of 1 hour in the morning, and two hours in the evening to spend with their children. Sometimes, both of them have to carry work back home. The children have the company of their grandparents who spend time with them telling stories, engaging them in conversations and expressing their needs to them. The younger child is still too young to have a whole toy collection, but simple rattles and mobiles occupy her time. The older child loves watching cartoons, playing role play games with her cooking and barbie sets, and loves coloring. Dhiraj doesn’t believe in spending more than Rs 700 on a toy. They usually buy toys when they feel that there isn’t enough of them, or when they see some interesting ones at stores. Dhiraj and his wife usually lean towards toys they feel would stimulate the kids in some way. Toys are bought from Shoppers Stop and Farico stores. There is generally more emphasis placed on Books and the older child likes reading them. The Older Kid studies at Christ Academy. The school was selected because it was a half an hour drive from home and had a playground. Dhiraj was clear that his kids wouldn’t travel in AC buses and be way too pampered. Both the parents don’t believe in home schooling and feel that regular schooling is important because kids learn through group interaction. Dhiraj worries that education has become commercialized and some teachers dump information rather than teach concept. The children have a limited attention span so toys that are made of natural material are chosen over plastic ones. The Father is from Srinagar, Kashmir where there was a lot of physical play. He believes that now children do not have that kind of stimulation or immunity in the environment that they are growing up in. 41
  40. 40. “ Sometimes I got frustrated trying to occupy the children while I had work to do. I have been tempted to just switch on the TV once in a while, put them in front of it, and say here, now don’t bother me.” 42
  41. 41. Buyer/participant: The Liberal Parent Jethin | father of 11 year old daughter and 3 year old son Jethin has two children - Adithya (8 Years old) Avani (3.5 years old). Both he and his wife are working. Jethin works at an IT company, while his wife works as a teacher. Since both of them have very hectic schedules, they have employed a full time nanny to care for their children. They stay in an apartment very close to Jethin’s office. The parents have chosen schools and day care centres for their children based on the distance. While the younger one goes to a day-care centre run in the apartment itself, the older one goes to school just 1 km away from their house. The apartment has an ample amount of space, where the kids can ride their cycles and run around. However, the children don’t use the spaces. They also have very few friends in their apartment. Family time is usually spent in the mornings and evenings. The children and the par- ents go mall hopping where they look for newly released books, movies or interesting toys. The children are generally more attracted to household items rather than toys. They like playing with vessels, cutlery and other objects. The younger one’s favorite pastime is to watch television and ride his tricycle, while the older one likes reading a lot of books and also surfs the internet. The toys that are usually bought are broken very quickly. Jethin hails from Waynad, and had a different atmosphere while growing up. When he and his family visit their hometown, they usually play only outside as it is a farm- land with lots of trees and animals. Jethin doesn’t believe in home schooling, but a stress free education. He wants the children to learn social skills by going to school. He believes that now kids live in a very protected environment and despite this is exposed to a lot of perversion through media. Having said this, he admits that he wont let his children play outside, if it weren’t for a gated community space. He at one point, took two years off to work from home and take care of the children, while his wife went to work. 43
  42. 42. “ My child found it so difficult, and wouldn’t talk properly till he was 2 1/2 years old, simply because there were language barriers and conflicts between the nanny, me and my husband. School got him to be talkative.” 44
  43. 43. Buyer/participant: The Working Couple Kavitha | mother of 4 year old son Kavitha has a 4 year old son who studies at the euro kids play home very close to her apartment. Thought very close, being a highway, he travels by the school bus. Kavitha earlier had the chance to work from home but then shifted to a flexi plan option and slowly returned to her work schedule. The child has very little time with his parents and very little attention is paid to him. It is usually at 7:30 in the morning while getting ready and 8:00 in the evening where Kavitha makes it a point to sit with him for a while. Kavitha and her family live in an apartment and have employed a full time nanny to take care of her son. Her son love the “Thomas and his friends” train sets and its merchandise. He owns atleast 25 different varieties of these kind, where each train set approximately costs Rs 600. He otherwise gets his toys from his aunts who live in the US or when they pay a regular visit to Sapphire toy stores. The parents are sure they have no upper limit on spending on toys. Apart from his train sets, her son likes puzzles, cartoons and also has a huge car collection. Kavitha feels that stimulation is required for the child and toys that have innovation are important like the Transformer toys. She leans towards this rather than board games. Right now Kavitha is most worried about not being able to spend time with her child when he gets to the older classes, and when he will require her to help him with his homework and activities. She also feels that activities like singing and dancing should be inculcated. The child should be able to do his own work and be independent. 45
  44. 44. “ As a parent I wouldn’t say it’s okay if my child is average. I do want them to do well in their academics, but I don’t want them to be running around from tuition to tuition. In my days 70 % was brilliant, but those days are gone.” 46
  45. 45. Buyer/participant: The Liberal Parent Georgie | father of 3 year old son Georgie has a son who is 3 years old. Georgie’s wife is a stay at home mother, who cares for her child. She used to work earlier, but gave up her job when she was in the delivery stages. Georgie works Monday to Friday, from 9 to 7. He gets to spend very little time with his child, usually for 2 hours in the evening and on weekends. Georgie and his family stay in an apartment very close to his office, and his child goes to a play home very close by. The child has a couple of friends in the apartment who he plays with every evening. The child is still young, and so plays with cars, jeeps and truck toys. He also like coloring but doesn’t engage in too much television viewing. He is although attracted by the television and the laptop, and views them more as toys that he can fiddle around with. He also engages in books and likes reading them often. Georgie feels that schooling is important, as teachers teach the children through their authority and constant engagement with the child. He doesn’t believe in home schooling as an option. He feels that the child at a young age, should be given time to enjoy as they have a lot of competition to deal with once they get into regular schools. He worries that children today are getting accustomed to western trends like fast food. 47
  46. 46. Visits to educational institutions Summary 1. Looking to mainly inculcate discipline and punctuality in the child. 2. Some teachers feel the need for toys to aid teaching math- ematics to children. Even value education and life skills are subjects of considerate amount of attention. 3. Toys that challenges thinking abilities of the child. 4. Constantly on the look out for different methods of teaching children. 48
  47. 47. Visits to educational institutions 49
  48. 48. " A lot of children in my class don’t know what an ant looks like. They’ve seen tarantula spiders on TV. They ‘know’ red ants bite and black ants are nice when they crawl up your hand. But they haven’t seen them, like the big ones that I saw when I was a kid. So whenever I spot one of these insects, I gather the kids around and point: see, this is an ant." 50
  49. 49. Visits to educational institutions Mrs. Bhagya | Science and math teacher, class 1, MAIS "The curriculum is taught based on what we think needs to be introduced to the chil- dren, and their levels of understanding. There are no prescribed textbooks. They are taught usually with the aids of presentations, experiments etc, concept mapping etc. Toys are usually required in a classroom space for mathematics and physical sci- ences. This will make children understand concepts like cause and effect, geometry etc better. General and environmental sciences are mostly taught with demonstra- tions, presentations and experiments. Elementary school children are usually sponges, and ready to learn about different things. Their visual perceptions are very high, and generally when subjects are taught with rich imagery at this level, they tend to stay in the child’s memory longer. I am personally creeped out by insects. I can still somehow take cockroaches, because I have dissected lots of them, but I can’t stand any reptile or amphibian like creature. I hate snakes, lizards, and frogs. If I were to teach about them, I most probably would avoid it. In environmental education at standard one, we cover subjects like reduce, reuse, recycle, waste segregation, energy cycles, matter and its states etc. We also teach about animals, their offspring, how to care for them and so on. Insects are normally a subject alternated within sections of a class, and things like the butterfly and its lifecycle is taught. This is a fairly nice subject to teach them, as we can also take them on a field trip to the butterfly park in Bangalore and show them the real thing." 51
  50. 50. “The children who especially spend their entire day in the day-care centre are quite detached from their parents. There have been instances when the child is picked up earlier than usual and he or she questions the parents saying: it’s not dark yet, why did you come?” 52
  51. 51. Visits to educational institutions Kidzee Day-care centre Kidzee is a day-care centre that caters to children from infants to 6 year old children. It usually gets all its reading and playing material from their head office in New Delhi. The teachers don’t have too much say in what is taught in these centres. There are some children who come from early morning to late evening and spend the entire day in the day care centre. The toys are usually split into groups and shared amongst the children. The day care centre has a small garden outside, where the children can play. Indoors, they usually engage in art and craft work and watch cartoon videos on TV. The teachers say that the biggest challenge for them is to feed the children quickly and easily. The teachers usually find that storytelling is a popular hit with the children. They usually impart value education and answer questions like ‘Who is God? Where does he come from?’ through stories. They feel that children spend lesser time with their grandparents nowadays and thus lose out on tapping into a rich knowledge resource. 53
  52. 52. “Because it is time consuming for one to identify a suitable way of learning for a child, it is easier to give a prescribed method and get done with it. People feel that this will make the system run smoother, but it isn’t functioning that way." 54
  53. 53. Visits to educational institutions Oasis Learning Centre Marianne runs a social organization called the oasis learning centre, which follows alternative methods of education. She runs this for a group of children, whose parents have gotten together and chosen the curriculums for the children themselves. About Homeschooling: The concept of homeschooling arose from the idea that schools in northern America, moved slowly away from traditional values, and as it became more secular, there grew a lack of discipline and violence; sex and drugs became a norm. A lot of the schools taught a more scientific approach to education rather than faith based learning. In a traditional school: The content is decided in a way that everyone didn’t agree with. Home schooling is a way of controlling the input of the child by the parents. This helps the parents instill everything that they want to about their culture and faiths. Homeschooling in India and methods of education: In India, people are looking for alternative to the schooling system. Both, the parent and the child are not satisfied, as they are not learning in a manner that suits the child. Homeschooling involves at least one home bound parent who is to be with the child. This can be done in groups, to make it more supportive. There are diverse ways of teaching a child in home schooling: one on one, correspondence course, a free thinking home schooling where the curriculum is decided by the self: the child does what he wants to, and there is a lot of input and exposure given to the child. Maria Montessori is an important figure to look up as she believed in self taught learning, which is a more hand on kinesthetic form of education. Teaching here is done through play activities, materials, toys etc. Kinesthetic learning comes from the concept of different Intelligences: Bodily kines- thetic, linguistics (books), logical-mathematical, visual-spatial, musical, interpersonal, intrapersonal, naturalist. A home schooling parent would try and find out which form of intelligence their child is comfortable with and which way of learning best suits their child. If a child is being forced to do something, they find it difficult to learn, and develop a block against it. The failure and disappointment of not being able to learn it makes the child turn against it. It’s not that he/she is bad at learning; it’s just that it has become a bad experience for him. The teachers can make it a good experience, by making it fun and developing it in a 55
  54. 54. 56
  55. 55. Visits to educational institutions manner that the children enjoy doing it, will make it a lot easier for the child as well as stays with the child for a longer time. Because it is time consuming for one to identify a suitable way of learning for a child, it is easier to give a prescribed method and get done with it. People feel that this will make the system run smoother, but it isn’t functioning that way. The system is not working: but there is no alternative. The curriculum in India is very thinking based: “Answer exactly what the book says.” is the way it mostly goes here. So the thinking patterns goes into trying to figure what people want you to say, and what they think is the right answer. Whereas in an International curriculum, though it is still heavily book based, they focus on exercising the individual’s thinking and decision making abilities. “This is the information, how do you solve it? What do you think is right? “ It is important to try to draw your own conclusion: in adult life that helps to have more decision making power. More decision making power means higher level of self confidence and a confidence to express one’s opinion. In India, I suppose creative thinking with a billion people might be dangerous. Creative thinking may lead to a lot of different ideas maybe too many. However, cre- ative thinking, problem solving, self confidence etc are important skills to have. The former president of India, Abdul Kalam said,”the problem is not unemployment, it is unemployability” (do Indians have life skills? Can they cook a meal, open a bank ac- count, and disagree with someone? Book knowledge is one thing, but one needs to have life skills) About Natural environments and urban spaces: I myself lived on a farm, and it was very beautiful. There was no concept of swim- ming pools, we swam in the lakes. But I have had to raise my children in the cities. We made it a point to introduce them to nature from an early age itself. It is important to take nature walks; it doesn’t have to be too far. Parents should insist on nature based activities: trekking, walking, etc, anything to enhance your children’s opportunities and skills. Teaching children to appreciate nature is important. It shows so much about the world: sciences, mathematics and faith as well. We see god in nature. 57
  56. 56. User: A Day in the life of... 58
  57. 57. A day in the life of... 59
  58. 58. Storytelling sessions at Mallya Aditi Prep School 60
  59. 59. Storytelling sessions at Mallya Aditi Prep School 61
  60. 60. MAIS children at the playground and at drama class 62
  61. 61. MAIS children's various activities during the day: building blocks, reading sessions, drawing and lunch 63
  62. 62. Little Angels Playhome Various obser- vations made at the day care centres: • Relationship with care- takers and children • Myths about children’s food habits • Group dy- namics in an unfamiliar space • Emotional needs of the child. • Toys and ac- tivities given to children • Discipline methods and culture 64
  63. 63. Nirale Daycare Centre • Focus and need for appropriate space • Philosophy of corporate firms - working women • Toys and activities conducted • Need for expression • Methods of play at different age groups • Imagination and influence of media 65
  64. 64. MAIS Workshop The workshop at MAIS involved concept map- ping, storytelling and material exploration with the theme of insects. The workshop gave an insight into the comprehen- sion skills of 5 year old children and their knowl- edge of nature and insects. 66
  65. 65. Workshop at BD Apts The workshop in these apartments gave good insight into the creativity and imagination of children, their knowledge of nature, as well their interaction with materials. The age group was varied and ranged from 5 year old to 11 year old children. 67
  66. 66. Showcase The workshops resulted in some wonderful work. The workshops were based around the theme of insects, where children were asked to draw or make an imaginary insect with a special superpower. Very creative ideas came out of it. Apart from the draw- ing exercise, I also conducted From Top: An insect with flexible arms and infrared vi- storytelling and sion, a butterfly that can sit in Padmasana, a corporate concept map- spider-roach, an insect called rocket-sucker that has ping sessions, powers to suck fluids from a tube, and fly very fast, and finally, a handmade butterfly puppet. which helped me understand the knowledge and comprehensive skills of the kids. 68
  67. 67. Some of the drawings made by the children of Mallya Aditi School 69
  68. 68. 1 Insights & Opportunities Education • How can we bring focus on understanding concepts in schooling? • Can education be customized to suit an individual child’s needs? • How can education be more engaging? I analyzed the • Can we use alternative knowledge pools like researched I had puppetry, grandmother’s storytelling sessions gathered and etc., to make education fun? filtered it down • How can we introduce an accessible variety of to an insight resources for education? and opportunity 2 matrix. The op- portunities are broadly catego- rized into five and are present- ed in the form of People & Play questions. These questions went on to be idea starters for my • How can we design memorable and shared designs. playing experiences? • How can play patterns include more collaboration and sharing? • Can toys/games teach the values of individual differences and common interests? 70
  69. 69. 3 Play process How can design toys/ games to encourage: • • • Long attention spans Imagination and storytelling Construction 4 • Tangibility • Security • Freedom and expression • Logic and reasoning Nature How can we design toys/ games that allow for: • Learning of values Interdependence and self- 5 sufficiency through nature as an example? • Learning of Nature and its systems of survival and adaptation? • Creating curiosity rather than fear towards nature? Materials • How can we design toys/games that use and popularize natural material? • How can we create toys/ games that have a local and global appeal? • How can material and visual style contribute to an interactive and fun experience, that allow for durability and tactility? 71
  70. 70. Ideation 72
  71. 71. Ideation 73
  72. 72. Ideation Insectival Insectival is a large sized physically engaging board game for children that allows children to explore the various at- tributes of insects. The goal of the game is to use these attributes to survive vari- ous challenges of the forests. Concept Product Play Process Play Space PlayPartners Insectival is a game based on the The board game comes in the Role playing Outdoors With friends or concept of survival of the fittest. One form of cards. The game could Group interaction family. learns various attributes of the insect be designed to use simple Logic and reasoning like its defence mechanisms, food objects like towels or ves- habits, inter-relations etc, that help sels. It could have an addi- the insect survive the jungles. tional dice and some wearable accessories. 74
  73. 73. Ideation Concept Product Play Process Play Space Play Partners This concept of the toy is to reveal Would come as a set of de- Creative building Home The story is meant to be various processes of the insect world tachable fridge magnets and Storytelling unfolded day by day along gradually, encouraging storytelling a set of cards that unfolds Reasoning and with the help of an adult. and imagination skills. the various stories - probably observation One of the key moments lie in the form of questions and in the waiting for the next answers. development of the story. The other possibility that the toy allows is for the child to build his/her own story and construct it on the canvas. 75
  74. 74. Ideation My bug journal The bug journal is meant to be a place of recording for the child, when a set of activities are done. These activities are designed for the child to explore his sur- roundings and closely observe nature and probably even insects. Concept Product Play Process Play Space Play Partners The intention behind The product would come as a bag of tools, Expression Garden/ Natural Individual activity this idea is to encourage along with a journal. The tools are meant Reasoning and Environment and can also be children to observe nature to be used for different activities around observation done with friends more keenly and give them the garden, like identifying certain insects and family. the tools to express and and plants, understanding processes like share their everyday learn- the food web etc. The tools could be a ings with their friends. mixture of traditional and digital ones. 76
  75. 75. Ideation Skitterville A set of characters in the form of pup- pets that come with a set of stories and traits that teach children about insects and environments. Concept Product Play Process Play Space Play Partners A set of The puppets are hand operated made from cloth These puppets are meant Home/ School Ideal with an characters in and other eco friendly material. The puppets come to be played with along adult (parent/ the form of dismantled, and need to be put together by the with an adult . There are teacher/nanny etc) puppets that child before playing. These puppets come as a set two processes that are for the reading ex- come with a of toys along with books. meant to occur here: ercises, but can be set of stories -construction played individually and traits -storytelling and role and with friends. that teach playing children about insects and environments. 77
  76. 76. Skitterville 2 A kit that contains a set of characters meant to be created by the child with different mate- rials. The intention is to teach the child about insects and also different kinds of materials and their properties. Concept Product Play Process Play Space Play Partners A kit that contains a set The products would come as one set per charac- Creative building Home/ School These kits will of characters meant to be ter. Each set contains different materials from Storytelling need adult super- created by the child with which the character can be made. The kit also and roleplay- vision and guid- different materials. The comes with a set of cards, and the materials as ing Material ance to be made. intention is to teach the well. Exploration child about insects and also different kinds of materials Eg: Skitter the springtail has the power of jumping and their properties. very high.See how skitter would look when he is made of leaves. How does skitter jump when he is made of leaves?(instruction guide and flash cards), the material being palm leaves woven together to form springtail. The materials could involve things like paper, cardboard, cloth, ice cream sticks, beads etc 78
  77. 77. Quick Prototyping 79
  78. 78. Quick Prototyping A quick prototype of the refrigerator magnet idea that tells the story of 80 theAnts and Aphids, and the life cycle of a Cicada.
  79. 79. Quick Prototyping A prototype for Skitterville's hand puppets that uses simple objects, movements and interactions. This is of a Damselfly made with a clothes clip and paper. 81
  80. 80. Conceptualization 82
  81. 81. Conceptualization 83
  82. 82. Insectival INTRODUCTION “Insectival” is an outdoor physical game for 3 to 6 players for an age group of 6 years & above. This game is based on the world of Insects. The survival of any insect in the forest is largely dependent on their defense mechanisms, the ability to adapt, environment resources, interdependence and human interference. The play consists of adapting oneself as different insects and meeting various challenges on the board using the dice. ASPECTS OF PLAY This game intends to facilitate physical modes of play and group interaction. It is designed to be flexible and fit easily so as to transform any given area into a play space. This game also seeks to encourage community level sharing, role play and most importantly help realize the value and significance of nature and its various ecosystems. OPPORTUNITIES EXPLORED • How can education be more engaging? • How can we design memorable and shared playing experiences? • How can play patterns include more collaboration and sharing? • How can we teach children about Nature and its systems of survival and adaptation? 84
  83. 83. Insectival 85
  84. 84. Insectival AIM: The aim of the game is to stay on board without getting eliminated. The last standing player on the board is the survivor and thus the winner of the game. As the players play along, they transform into the different insects and thus acquire the insect’s powers. The hierarchy of powers determines the player’s continuation of the game. CONTENTS: The contents of the game include one large dice, 60 cards and 36 memory bands. The 60 cards include 6 insects belonging to the tropical forest regions. Each of the insect set includes 1 transformation card and 7 challenge cards. The transformation card, when landed upon, transforms the player into that insect. The challenge cards are consist of tasks to be fulfilled and are a based on a given insect’s behavior pattern. The remaining 12 cards are neutral or blank cards which are interspersed as safe spots on the game board. SET UP: The tiles are designed to be modular, so the layout of the game can be changed every time it is played. A few guidelines to be followed are: By rule, the first tile of the board has to be the Katydid transformation card. This is so because, Katydids are one of the more vulnerable insects of the forest (being the most sought after prey), thus making every player start at the lowest position. The game layout has to be laid out to form a loop. The transformation cards cannot be placed consecutively. They have to be placed with at least three challenge or neutral cards between them. While the number of insects used to be played can be chosen, an equal number of challenge cards are necessary to be assigned for each of the insects. Finally, the memory bands are provided to remind the player the insect they adapt into. The respective color band can be strapped around when landing upon a trans- formation card. RULES OF PLAY: Start: The game begins once any player rolls a six on the dice. The person who rolls six starts the game by rolling again. The sequence of players is defined by the highest number got on the dice. The starting position of all players is the first card (Katydid transformation card) and assumes the power of the Katydid. Hierarchy: The hierarchy of the insect’s powers will determine the predator and the prey. When two insects land up on the same spot, the stronger one has the power to over- throw the weaker one, unless the weaker insect has immunity. 86
  85. 85. Immunity is nothing but a chance for an insect to be saved from being attacked. This immunity is provided as part of the challenge cards itself, and can be assumed only when the particular insect lands on that challenge card. The order of hierarchy: Leaf tailed gecko (most powerful) Preying Mantid Goliath beetle Longhorn beetle Leaf Cutter Ant Spiny orb weaver spider Daddy long legs spider Dragonfly Fig Eater Butterfly Cicada Cricket Leaf footed Katydid (least powerful) Penalty: Every transformation card of an insect comes with certain specified physical move- ments. The player is meant to move in that manner, until he transforms to another insect. Anyone who fails to carry out the required movements is out of the game. A failure of completing the challenges successfully also penalizes the player, result- ing in elimination. SUGGESTIONS: Game Layout: The game board can be laid out on different heights or levels to add a fun element. The use of chairs, tables, staircases etc. is possible. The game is best played out- doors, but can also be laid out inside the house. A set for every kind of vegetation: This set of tiles covers a handful of insects from the tropical rainforests, a predomi- nant vegetation across the world. The sets are also available in savannas, deserts, temperate deciduous forests collec- tions etc. Each will introduce a variety in species of insects. Expanding the insect world: One can add to the game by choosing insects of one’s liking, researching a few facts and creating new tiles! The blank tiles can be used for this purpose. 87
  86. 86. Content Generation The rules of the game were made using facts about different species and types of insects. The rules are broadly categorized in seven key aspects of insect behavior, They are: FOOD: This includes the kind of food that the insects eat. While some insects stick to fruits, leaves and fungus, most insects prey on smaller insects. This became the basis of establishing an order of hierarchy in the game. SUPERPOWERS (DEFENCE MECHANISMS): Every insect has its own manners of defending itself from danger and these mechanisms range from camouflage, mimicry, speed to strategies of stealth, confusion and so on. LIVING CHORES: Living chores include the daily activities that any given insect per- forms, to protect their bodies as well as their species or colony. For instance, butter- flies perform an activity called puddling where a number of these insects aggregate on muddy banks of rivers, mud puddles or dung. They do so to extract sodium out of the fluids they suck on, as there is a lack of this mineral in the regular plant material they consume. ENVIRONMENTS : Certain aspects of the environment affect the lives of insects, be it the kind of trees they build their houses in, to the climate the insects adapt to. Trees, ponds, and other living organisms and insects become important partners of a symbi- otic relationship to any given insect and alter the evolution and survival of the insect species PREDATORS: This again establishes the power of insects in their environment and the activities they perform in order to evade attack from their predators. PHYSICAL MOVEMENTS: Every insect has a certain way of moving in their environ- ment and they use these movements to perform actions of attacking prey, camouflag- ing or confusing their predators. For example, some species of the Daddy longlegs spider get together and entangle their legs to form large vibrating masses, from which a bird or an attacker is usually unable to extract a single individual. FEARS OF EXTINCTION: The survival of any species of insect is largely dependant on their ecosystems and habitats. Human intervention in nature has caused a significant number of species to go extinct, and factors like deforestation, industrialization deter- mine which insect can adapt or evolve to withstand and survive these challenges. 88
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  88. 88. Spiny orbweaver spider Daddy longleg spider, Clockwise from Leaf tailed gecko, Longhorn beetle, Leaf cutter ant, Preying Mantid, Goliath beetle, top left Content Generation Rain forests, as the name sug- gests, are those forests, which are character- ized by high annual rainfall of around 1750mm to 2000mm. The global distribu- tion of equato- rial rainforest is closely tied to the warm, moist climates that occur near to the Equator. Rain forests serve as a shelter to more than half of the world`s esti- mated 10 million species of plants, animals and insects. These are some of the insects found here. 90
  89. 89. Clockwise from top left Dragonfly, Fig eater butterfly, Cicada Leaf footed katydid, Bearded weevil, Coconut crab, Giraffe weevil, Treehopper, Cricket 91
  90. 90. Content Generation The following is an explained example of how the facts of a particular insect's behaviour has been made into rules for the game. The Preying Mantid is known to be one of the most powerful insects. The Dirt-free feet are critical for running on smooth, vertical surfaces and strength and size of its raptorial front legs determine the size of their meal. mantids keep them frequently. The larger mantids can eat even lizards, hummingbirds and of course, their own species. 92
  91. 91. Since the preying mantid is known to keep a check on other species of Preying mantids have an amazing ability to take on the appearance of insects, some of the exotic species of mantids are traded and sold as pets. their environments, giving them high chances of catching prey and being Though mantids are not entirely a threatened species, continued activity of protected fro their predators. This is just one of their superpowers! trading could minimize their chances to survive. 93
  92. 92. Content Generation The following six insects were chosen to be a part of the basic game board and the opposite spread contains the six insects which are additional sets that can be added to the game 94
  93. 93. 95
  94. 94. Visual & Material Exploration These are a few examples on the visual styles explored for the cards. The opposite page contains the materials that i looked into for the making of the cards. I explored various kinds of hand crafted products made of jute, grass, recycled plastic and fab- ric. Ultimately i settled for printed fabric with an EVA foam base to en- sure water and skid resistance. 96
  95. 95. Fusion Fabric with cotton for sturdiness EVA foam glued with cotton fabric Jute or gunny material: an exploration for inexpensive eco-friendly material. Woven grass as an exploration for texture. Recycled plastic Woven Cane 97
  96. 96. User Testing Insectival, the board game was prototyped with paper and tested with children at an apartment. The user test was enjoyed by the children, although certain doubts about the rules came up which showed scope for im- provement. After the content generation, an- other user test was conducted with the MAIS children which is shown in the following page spread. 98
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  100. 100. Final Prototype The prototype at its current state, is mostly fabric based. The dice has been sown together with a foam filling, and the cards have been printed on fabric, and finished off with a rub- ber base. I personally have been a little disappointed with the mate- rial outcome, but exploring this area is an ongoing process. Thinking and experimenting with various materials have opened up different ways of looking at how Insectival can be packaged together for different audiences. 102
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  102. 102. The Way forward • The game can have an online component that becomes a community space for children to share their learnings and play experiences. • The game could be translated either in vernacular for be- ing distributed to government schools and rural areas. • This game could also be translated into augmented reality, and with the aid of a camera, could be translated into a projected three dimensional experience. 104
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  104. 104. Acknowledgements This project would not have been possible without the support of some wonderful people I have been fortu- nate to work and interact with. A special thanks to my mentor and friend Anders Sandell who (re-)introduced a good bunch of us to the world of playing and toy design and helped me find and put together everything I love doing in the form of this project. I am also indebted to another mentor and friend Julie Fairless, for believing in my capabilities as a designer and for teaching me sensibility and sensitivity. Closer to home, my heartfelt gratitude goes to Chetna aunty for her ideas, encouragement and support. I owe a big thank you to Arjun, a dear friend, colleague and critic who has constantly been of great help and a source of motivation. I am very grateful to Mom for her resourcefulness and care, Dad for his patience and valuable suggestions, and Maddy for her confidence in me. I want to specially mention Nalisha Chouraria for her enthusiasm and creativity, Aditi for her thoughtfulness and the entire team of Toymakers, and the Interactive toy lab for their inputs and expertise. A special thank you goes to my tutor Mr Ravindra, Kumkum Nadig, HOD of Visual Communication Design, and Michelle Cherian for encouragement and feedback. Jury Panel Members Geetha Narayanan, Sudipto Dasgupta, Ramesh Kalkur, Anders Sandell Research and User Testing: Bharavi Dhrupad Apartments: Harini, Anu, Geetha and the children of Bhairavi Dhrupad Wipro: Mr Dhiraj, Mrs Kavitha, Mr Jethin, Mr Georgie, Gayatri Aunty Little Angels Playhome: Ms Ghazala Patel Nirale Daycare Centre: Mrs Nirmala Kidzee Day care centre: Mrs Jayashree Oasis Learning centre: Mrs Marianne Mallya Aditi International school: Ms Hema Mandanna, Ms Rhoda Rodrigues, Ms Shiraaz, the children of Prep School and 2nd std. Prototype and Printing Resources: Kolorkode Welpac Linkers Batchu stationery 106
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  106. 106. Eight months ago, working at an Interactive Toy Design lab, I discovered an idea that had endless possibilities and involved everything I loved doing as a designer. Today, that idea has taken the shape of Insectival, a large- sized board game that encourages a physical and social mode of play in children. This book is a glimpse of my journey through the cre- ation of Insectival and documents the design process that moulded my project. 108