Do you want to get your business up on Facebook but have no idea where to start? Join me for this informative webinar on how to create a business Facebook page – and then what to do with it!
Facebook Basics for Business Owner's 15-Year Online Marketing Experience
1.
2. Creating websites for 15
years
Participating in Social
Media for 8 years
MBA in Marketing
Certificates in
E-Business Marketing
Management
Project Management
Pam Aungst Google AdWords
Owner, Online Marketing Consultant
Pam Ann Marketing Advanced Social Media
4. As of 12/31/12, Facebook has
1.06 BILLION monthly active users
618 million DAILY active users
5. The evolvement of business credibility
Yellow Pages Ad
Website
Facebook Page
6. Create a BUSINESS page
Personal Profiles have an “Add Friend” button
Business Pages have a “Like” button
It is against Facebook’s TOS to use a personal
profile for business. They WILL delete you!
10. Include the “Like Us on Facebook” call-to-
action in:
Existing advertising in all forms of media
The company website
On business cards,
In email signatures
On invoices/packing slips and other stationary
On phone system hold messages,
…and more.
12. GOALS
Demonstrate your expertise
Provide an engaging / fun / educational
experience
Drive traffic to your website
Increase brand & event awareness
Foster customer loyalty
13. Create an editorial schedule
Align schedule with goals
14. Mondays: (Expertise) Case study on how we fixed a
complex plumbing problem
Tuesdays: (Educate) Tip about saving on water usage
Wednesdays: (Website) A DIY fix it article from our
blog
Thursdays: (Brand Awareness) A testimonial from a
customer
Fridays: (Loyalty) Offer for repeat customers