The document provides a formula for writing content that is optimized for both humans and search engines. It involves selecting a primary keyword based on monthly organic traffic and 2-3 secondary keywords. The content should include the primary keyword in the title, opening paragraph, key point overview, conclusion subheading, and conclusion paragraph. Each key point should be broken down into paragraphs with subheadings and include the primary and secondary keywords. Visuals should break up the text and a call-to-action linking to related content should be included. The formula aims to make content easily skimmable while thoroughly covering topics and keywords for search engines.

1. A Pam Ann Marketing Company

2. @PamAnnMarketing
StealthSearch.com

3. @PamAnnMarketing

4. @PamAnnMarketing
The following formula will help guide you in writing successfully for both humans and search
engines every time.
Call-to-Action & Internal Links
Always end with a call-to-action Link to a related article, lead magnet, services/product page, or contact page.
Conclusion Paragraph
Summarize key points, reiterate most important takeaways Use primary kw
Conclusion Subheading
Repeat the intent of the article in summary form Use primary kw
Breakdown of Each Key Point (with subheadings for each)
Give good, useful information about each key point Use primary and secondary kws naturally throughout copy
Quick Overview of Key Points
List out key points you’re about to expand on Use primary kw (in subheading)
Opening Paragraph
Summarize intent of article Use primary kw
Title
Catchy title with either quantity of key points, sense of exclusivity/urgency,
or audience identification + power words
Use primary kw
Keyword / Topic Selection
Determine a few key points you're going to make Choose a "right-sized" keyword based on monthly organic search traffic

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Humans Search Engines

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Human

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• Long length, thousands of words
Search Engine
The average Google first page
result contains 1,890 words.
Source

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Include visual assets to break up the copy so it doesn’t look
like a term paper
Break down each point with subheadings to make it easily
skimmable & digestible, and…
Write thoroughly about each point so that word count is high,
but…
Pick a specific number of points you want to make about a
topic

9. @PamAnnMarketing
The following formula will help guide you in writing successfully for both humans and search
engines every time.
Call-to-Action & Internal Links
Always end with a call-to-action Link to a related article, lead magnet, services/product page, or contact page.
Conclusion Paragraph
Summarize key points, reiterate most important takeaways Use primary kw
Conclusion Subheading
Repeat the intent of the article in summary form Use primary kw
Breakdown of Each Key Point (with subheadings for each)
Give good, useful information about each key point Use primary and secondary kws naturally throughout copy
Quick Overview of Key Points
List out key points you’re about to expand on Use primary kw (in subheading)
Opening Paragraph
Summarize intent of article Use primary kw
Title
Catchy title with either quantity of key points, sense of exclusivity/urgency,
or audience identification + power words
Use primary kw
Keyword / Topic Selection
Determine a few key points you're going to make Choose a "right-sized" keyword based on monthly organic search traffic

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Keyword / Topic Selection
Determine a few key points
you're going to make
Choose a "right-sized" primary
keyword, and a few
secondary/supporting keywords
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Use a keyword research tool to pick phrases with search
volume at or below your monthly organic traffic number
If search engines were willing to rank your site for keywords with larger
volume than that, they would be doing so already, and you’d have a
higher traffic number.
Therefore, you need to pick “right-sized” keywords that are in a range
that search engines are willing to rank you for.

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Find out your monthly organic search traffic number in Google Analytics.
Acquisition
Set date range to last 30 days
Take note of organic traffic number
-> All Traffic -> Channels

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Our favorite: KWFinder.com, plans from $30 - $130/mo

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Pick a primary keyword for each piece of content with search volume at or below your monthly
organic traffic number.

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Also pick a few secondary/supporting phrases for context.

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Use search suggest for additional secondary keyword ideas.

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Title
Catchy title with either quantity
of key points, sense of
exclusivity/urgency, or audience
identification + power words
Use primary keyword
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Use the primary keyword in the title.

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Opening Paragraph
Summarize intent of article Use primary keyword
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Use the primary keyword in the opening paragraph.

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Quick Overview of Key Points
List out key points you’re about
to expand on
Use primary keyword (in a
subheading)
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Include the primary keyword in a quick overview of the key points you’re about to make (in a
subheading).

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Breakdown of Each Key Point
Give good, useful information
about each key point. Separate
with subheadings.
Use primary and secondary
keywords naturally throughout
copy
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• Break down each key point into at least one full paragraph.
• Include the primary keyword naturally.
• “Pepper in” the secondary/supporting keywords at least once each throughout.

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Conclusion Subheading
Repeat the intent of the article in
summary form
Use primary keyword
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Include the primary keyword in your conclusion subheading.

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Conclusion Paragraph
Summarize key points, reiterate
most important takeaways
Use primary keyword
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Include the primary keyword in your conclusion paragraph.

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Call-to-Action & Internal Links
Always end with a call-to-action.
Link to a related article, lead
magnet, services/product page,
or contact page.
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ALWAYS include a call-to-action and at least one internal link!

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Count up your total uses of the primary phrase.
Aim for at least 1 time per 100 words.
DO NOT exceed 2 times per 100 words.
1,000 words = min 10 times, max 20 times

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SQuick Overview of Key Points
List out key points you’re about to expand on Use primary kw (in subheading)
Opening Paragraph
Summarize intent of article Use primary kw
Title
Catchy title with either quantity of key points, sense of exclusivity/urgency, or
audience identification + power words
Use primary kw
Keyword / Topic Selection
Determine a few key points you're going to make
Choose a "right-sized" primary keyword based on monthly organic search
traffic, and a few secondary/supporting keywords

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Call-to-Action & Internal Links
Always end with a call-to-action
Link to a related article, lead magnet,
services/product page, or contact page.
Conclusion Paragraph
Summarize key points, reiterate most important
takeaways
Use primary kw
Conclusion Subheading
Repeat the intent of the article in summary form Use primary kw
Breakdown of Each Key Point (with subheadings for each)
Give good, useful information about each key
point
Use primary and secondary kws naturally
throughout copy
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PAM@STEALTHFORAGENCIES.COM
StealthSearch.com