2. What isWhat is DEVCOM?DEVCOM?
The art and science of human communication applied
to the speedy transformation of a country and the mass
of its people from poverty to a dynamic state of
economic growth.
It is communication for planned change, communication
that consciously promotes development - that is meant
first of all , to diminish poverty, unemployment and
inequality.
3. What do you think is the purpose ofWhat do you think is the purpose of
DEVCOM?DEVCOM?
To advance development and progress.
To promote development in all aspects and in
all levels.
4. DEVCOM is CommunicationDEVCOM is Communication
Is DEVCOM a process?Is DEVCOM a process?
Development Communication is a process.
Communication is the transmission of a
message, from a source to a receiver, through a
channel.
5. Message - Actual physical product of the
source.
Source - The origin of the message.
Channel - The medium that carries the
message.
Receiver - The final link, the target of the
message.
6. In DEVCOM:In DEVCOM:
Who do you think is the master planner
and implementer of the development?
- The Government.
7. What are the urgent priorities of our countryWhat are the urgent priorities of our country
today?today?
In third World Countries like the Philippines,
the messages concern food production,
population control, agrarian reform, nutrition,
health and sanitation, cooperatives and capital
formation.
8. Who do you think are the foremost target ofWho do you think are the foremost target of
developmental Communication?developmental Communication?
Rural development or urban development?
Differ rural from urban?
9. DEVCOM is concerned not only with rural
development, but also with urban
development.
10. News reporter reports "hard" facts or
events, the development writer will report
on a process.
Hence, the traditional news story is often
characterized as events-oriented while the
development story is termed as process
oriented.
11. How to Write DEVCOMHow to Write DEVCOM
The writer's first responsibility is transition and
popularization.
The writer must translate scientific, political, and
other professional jargon and technical terms into
concepts that could be understood by the people.
When the material is tortuously difficult, then the
writer must use visual aids and graphics to illustrate
and explain what he means.
The development writer must always write with his
purpose in mind.
The writer must be his own editor.
12. Rules and functions of SchoolRules and functions of School
PublicationsPublications
As a catalyst for national development, school
publications are expected:
1. To act as media for development to foster a strong
sense of national discipline, identity and love of
country and of things Filipino among the people.
2. To train budding writers in the communication
process and serve as training ground for the future
responsible journalists and leaders of society.
13. 3. To become dependable forums, communication links
and feedbacks among schools, the community and the
government.
4. To disseminate and interpret the socio-economic
development program of the government and other
agencies.
5. To advance the goals of education and culture by: (a)
developing moral values such as honesty, integrity, and
respect for parents, elders and duly constituted
authorities; (b) promoting the commonly accepted
social and ethical characteristics of Filipino life; (c) re-
directing the interest of the youth towards the work-
oriented curriculum; and (d) Furthering knowledge in
science and technology.
14. 6. To act as an accurate and fair vehicle of information of
school policies, programs and activities to the students
and the lay community.
7. To encourage and develop good taste in artistic and
literary writing among students.
8. To act as an information arm of the government by
publishing excerpts of Presidential decrees, letter of
instructions, general orders, and the like pertaining to
community and national development.
9. To focus the interest of the readers on events of
national and international significance.
10. To arouse the interest of the readers by printing
entertaining activities.
