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What is Media Psychology?

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Presentation for Credble Behavioral Health, Inc. 10th Annual Partner Conference, Baltimore. March 9, 2017.

Publié dans : Santé
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What is Media Psychology?

  1. 1. MEDIA PSYCHOLOGY 10th Annual Partner Conference March 9, 2017 WHAT IS IT? HOW DO YOU USE IT? Dr. Pamela Rutledge Director, Media Psychology Research Center pamelarutledge@gmail.com Twitter: @pamelarutledge Linkedin.com/in/pamelarutledge www.pamelarutledge.com
  2. 2. DEFINITION Media psychology applies psychological science to the use, development, distribution and research of mediated communication and technology
  3. 3. IT WON’T TURN YOU INTO A ROCK STAR BUT IT WILL CHANGE THE WAY YOU THINK AND HOW YOU HELP YOUR CLIENTS
  4. 4. TECHNOLOGY IS EVERWHERE AND IT’S NOT GOING AWAY
  5. 5. BEHAVIORS ARE CHANGING 77% USE MULTIPLE SCREENS 75% USE YOUTUBE 43% WATCH TV ONLINE
  6. 6. OVER 2.5 MILLION APPS ON ITUNES 0. 500. 1,000. 1,500. 2,000. 2,500. 3,000. Jul '08 Jul '09 Jul '10 Jul '11 Jul '12 Jul '13 Jul '14 Jul '15 Jul '16 Apps Games
  7. 7. 7.2B DOWNLOADS WORLDWIDE IN Q1/16 62% for social connection: WhatsApp Messenger Facebook Piano Tiles 2 Instagram SnapChat Candy Crush Jelly Saga
  8. 8. IT’S EASY TO GET DISTRACTED BY ALL THE NEW TOYS
  9. 9. Goal for Today: One New Idea
  10. 10. HARNESS THE ENERGY OF CHANGE
  11. 11. Millennials are the first generation to be “born digital” HERE COME THE MILLENNIALS 0 10 20 30 40 50 60 70 80 90 2014 2020 2025 2030 2035 2040 2045 2050 Millions Gen X Millennials Gen Z Greatest BoomersSilent They have overtaken the number of Boomer and are now the largest generation
  12. 12. THE CLIENT PIPELINE: DIGITAL NATIVES 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 2014 2020 2025 2030 2035 2040 2045 2050 Millennials Everyone Older
  13. 13. 70% OF PSYCHOLOGISTS ARE DITIGAL IMMIGRANTS 0% 10% 20% 30% 40% 50% 60% 70% 80% Digital Natives Digital Immigrants
  14. 14. DIGITAL CULTURE: A NEW WORLDVIEW
  15. 15. 24/7 CONNECTIVITY NO HIERARCHIES PEER-TO-PEER CONNECTONS CONTENT CURATED NO FEEDBACK INFORMATION FLOWS ONE WAY FROM ONE-TO-MANY TO MANY-TO-MANY
  16. 16. LIFE AS LECTURE HALL Quiet, anonymous Speaker has authority The audience doesn’t get to talk to each other or talk back to the speaker The audience can’t leave until it’s over
  17. 17. LIFE AS COCTAIL PARTY No hierarchy People move around & talk to each other People expect to participate, interact, respond, speak up Light shines on everyone You can interact where you want; leave when you want
  18. 18. MOBILE ON- DEMAND INFORMATION 24/7CONNECTIVITY
  19. 19. EXPECTATIONS SHIFT: WE LIVE IN A NEW NORMAL >> Privacy >> Sharing >> The use of images >> Voice >> Feedback >> Response time >> Authenticity >> Transparency >> New language & symbols
  20. 20. WHAT DOES THIS MEAN FOR YOU? The need to understand expereince in a world where online and offline are part of the same social reality
  21. 21. HOW DO YOU FEEL ABOUT TECHNOLOGY?
  22. 22. >> Less Empathy >> Depression >> FOMO >> Social isolation >> Addicted to social media >> Addicted to games >> Narcissists >> Low self-esteem >> Information overload RESEARCH OR CONFIRMATION BIAS?
  23. 23. BIOLOGICAL IMPERATIVE FOR SURIVIVAL ALWAYS SUSPICIOUS OF NEW STUFF THE TROUBLE LIES IN THE BRAIN MAKES DECISIONS BASED ON “INSTINCT”
  24. 24. Instinct (Reptilian brain) Emotion (Paleo-mammalian or limbic system) Rational (Neo-mammalian or neo- cortex) THINK OF THE BRAIN IN THREE PARTS: TRIUNE BRAIN THEORY THE REPTILIAN BRAIN HAS SIMPLE CRITERIA: PAIN OR GAIN? IT WORKS FROM WHAT IT KNOWS REPTILIAN BRAIN MAKES 95% OF ALL DECISIONS
  25. 25. STICK OR SNAKE?
  26. 26. AUTOMATIC VS. INTENTIONAL Beliefs are • learned, a product of our experiences • form our assumptions about how the world works • act as filters for new information LIKE RIDING A BIKE, BELIEFS ARE SOMETHING WE JUST “KNOW”
  27. 27. STICK OR SNAKE?
  28. 28. SOCRATES: THE ORIGINAL TECHNOPHOBE ... this discovery of yours [writing] will create forgetfulness in the learners’ souls, because they will not use their memories...
  29. 29. LITTLE HAS CHANGED
  30. 30. LET’S TAKE A SELFIE
  31. 31. SHARED EXPERIENCE MULTI-SENSORY MEMORY TRIGGER AUTHENTIC AND PERSONAL
  32. 32. INFORMATION RICH MESSAGING • Empowerment • Social connection • Identity exploration • Authenticity • Normalizing • Social validation • Personal • Presence - mirror neurons • Mindfulness • Gratitude • Humor
  33. 33. RESEARCH OR MORAL JUDGMENT?
  34. 34. VICTIMS OF OUR OWN BELIEFS • Technology that exists when we are born is normal • Anything invented before we turn 35 is exciting • Anything that comes later is suspect and probably dangerous
  35. 35. WHAT’S LOST VS. WHAT’S GAINED Applying positive psychology to media
  36. 36. WHERE DOES REALITY FALL SHORT? • When we ask what’s missing, we miss the upside • What if we we started with asking how technology meets fundamental human goals? • Social connection • Mastery • Competence
  37. 37. AUTONOMY MASTERY RELATEDNESS SELF-EFFICACY ENGAGEMENT COMPETENCE OPTIMISMRESILIENCE PURPOSE AGENCY THE UPWARD SPIRAL OF POSITIVE EMOTIONS
  38. 38. IS TECHNOLOGY ALWAYS GOOD? • Like anything, it’s about balance and goals • Like any tool, technology can be both good and bad
  39. 39. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-29 30-49 50-64 65+ SOCIAL MEDIA USE: NORMAL NOT PATHOLOGICAL
  40. 40. MEDIA PSYCHOLOGY: TWO-PRONGED APPROACH >> BIAS: WHAT YOU BELIEVE ABOUT TECHNOLOGY USE • Impacts your ability to empathize with clients • Distracts you from fundamental issues by focusing too much on tools • Allows you to evaluate benefits and liabilities of behavioral patterns >> APPLICATION: HOW YOU CAN USE TECHNOLOGY • Ability to leverage power and reach • Enhance effectiveness of your organization and practice
  41. 41. NOT SURE WHAT TO DO? Education and training materials – YouTube, blogs Professional collaboration and development – Linked in Leveraged access for care – Text & forums Attract new clients – Blogs, websites FAKE IT ’TIL YOU MAKE IT
  42. 42. WHAT’S THE NEXT WAVE? WILL YOU BE READY?
  43. 43. YOUR CLIENTS HAVE NEW EXPECTATIONS YOU CAN, TOO
  44. 44. THANK YOU Dr. Pamela Rutledge www.pamelarutledge.com pamelarutledge@gmail.com @pamelarutledge linkedin.com/in/pamelarutledge

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