Want more email subscribers? Then you need at least one lead magnet to entice them to sign up for your list. This is the fourth SlideShare in my "How To Create a Lead Magnet" series. Here you'll see why you should NOT spend more than a few days on your lead magnet, and how to overcome writer's block by using the Pomodoro Technique. If you've seen the earlier SlideShares in this series, you'll already know you've got a killer topic for your lead magnet, and you'll have decided on the right format for it. This SlideShare is just to give you one last push to sit down and knock out the lead magnet itself. The next SlideShare walk you through how to add this lead magnet to your email sign-up process. The final SlideShare shows you how to set up an A/B split test for your lead magnets, so you can always to improving. If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/aUgu92wqEW0 Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

1. How to Create A
Lead Magnet Quickly
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2. You’ve done the research…
You’ve chosen the format…
And now it’s time to create this thing.
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3. Your lead magnet should take
no more than 2 days to create
Especially if this is the first lead
magnet you’re making.
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4. It can take as little as 90 minutes
to make
If you choose a simple checklist format or
create something like a gear list.
Sometimes, these super-simple formats
convert better than huge research reports,
so don’t discount them just because they’re
easier to create.
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5. Don’t get too concerned with
making your lead magnet perfect
You might want to use the saying “Aim for
perfection, settle for excellence”, especially
if you find yourself worrying over details.
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6. Just focus on creating a draft to start
Just get the draft done. Then take
a break, and then come back to it
and just make the whole thing one
level better.
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7. Keep working in 45 to 90 minute blocks
(or use the Pomodoro technique)
Make your lead magnet better and better
and better with each work session you do.
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8. Just remember, even when you
publish this, it’s really only a draft.
Expect to come back to your magnet and
re-do it again in a few weeks after you’ve
gotten some feedback on it.
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9. So that’s it.
Brew up some coffee or put on some work
music. Do whatever it is that you do.
Try to focus solely on this lead magnet,
at least until you’ve got a solid draft
finished.
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10. In the next tutorial,
We’ll take your new lead magnet and set up
the opt-in sequence for your new subscribers.
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11. Like this SlideShare?
See more on PamNeely.com,
where you can sign up for
list building tips or join
List Building Coaching
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