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Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations<br />

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Welcome<br />“Those the show up, go up” <br />(You are going behind the curtain)<br />

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My story…but first…sign into “my world” – www.beam123.com<br />

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Pam Perry is a marketing whiz on an almost immortal mission.<br />Fueled by Starbucks coffee and spiritual zeal, she works diligently drumming<br />up publicity for her biggest client: God.<br />"I'm pitching for my client, but I'm also pitching the Good News," of Jesus,<br />said Perry, owner of Ministry Marketing Solutions, a Farmington firm for Christian churches and authors. "What I do, I consider it both a ministry and a business."<br />“I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another.<br />Aint God Good!!! Thanks!!!”<br />Tony A. Gaskins Jr.<br />

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What are the goals of this teleseminar? <br />Learn what it takes to build your brand online<br />How to use amp up your traditional PR tactics in social media <br />Learn the “law of attraction” to attract clients, buyers, media and more….<br />d) Learn how to get more of the three “F”s*<br />*friends, follower & fans<br />

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First Things First<br />What is Public Relations?<br />

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It’s communicating with your audiences<br /><ul><li>Tell a story through the media (press, bloggers)

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Announce a new book

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Educate your audiences

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Celebrate milestones

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Hold special events</li></li></ul><li>Why Do We Do It?<br />The purpose of marketing & branding<br />

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To Increase Awareness and Drive Sales<br /><ul><li>Awareness = engagement

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Engagement = trust

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Trust = belief

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Belief = possibilities

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Possibilities = purchases

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Purchases = customers

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Customers = Cha-Ching </li></ul>& money - so you can keep doing what you love!<br />

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How do you do get started with limited technical knowledge & minimal PR Expertise?<br />1.Understand your brand<br />2. What do you want to be “known” as?<br />3. Who do you want to attract? Your target?<br />4. How do you want to position yourself in this target?<br />

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Public Relations 101 Tactics<br /><ul><li>Content: Spokesperson, Key messages, Website, books, articles, etc.

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Announcements/Press Releases

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Wire services: PRNewswire, BlackPR.com, PR.com, etc.

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Media Outreach

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Local & national media: print, radio, TV & magazines

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Events

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Book signings, seminars, cause marketing efforts, local charity events, special receptions</li></li></ul><li>Social Media’s Impact on PR Practices?<br />The Quickest Way to Get Known<br />

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Talking WithNot At<br />

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Why Do We Use It?<br />Create curiosity & deliver content. <br /> Cheap & Fast! <br />Social Networking is BIG business! <br />

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Building relationships – old vs. new<br />

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It’s simple<br /><ul><li>Social Media gives us new tools to share some of yourself and your business</li></ul>Blogging, podcasting, streaming, tweeting… <br />Develop relationships with influencers & target audience<br />Build an online following of “raving fans” or a “tribe”<br />Share vast expertise and knowledge – become known as an “expert”<br />Be seen and be heard<br />

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Where Do You Start?<br />

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YOU – personally<br />are likely on<br />

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Celebrate your Fans<br />Join Groups<br />Share links<br />Build your Network<br />

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<ul><li>Your updates are fed to your contacts

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Receive links to important events

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Receive news from important influencers</li></li></ul><li><ul><li>Promote Company

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Promote Events</li></ul> Introducing the New Online Publicity Campaign by Ministry Marketing Solutions! <br /><ul><li>Promote Clients</li></ul>Now, let’s head over: www.facebook.com/pamperrypr and www.facebook.com/pamperryfanpage<br />

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Saw Facebook update from reporter writing feature story on client’s competitor. <br />Quickly contacted and offered additional sources; secured an interview for client that day. <br />Client was prominently included in story they would have otherwise been left out of. <br /> USA Today<br />Email Professionals Help Get the Word Out<br />By, Jefferson Graham<br />Other examples from MMS Email marketing campaigns:<br />Ty Adams (700 Club & secured national book contract with Time Warner)<br />Monique Robinson (Life Today and James Robison)<br />Bellandra Foster (CBN News)<br />ROI: Media Coverage<br />

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Create a professional fan page or group<br />Keep updates consistent<br />Cross-post content (blog, video, URLs, etc.)<br />Ask friends, partners, customers to join<br />Be smart – it is not an open invitation to pitch media<br />What Now?<br />

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Show Thought Leadership<br />Research<br />Build your Network<br />

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<ul><li>Notifications from contacts

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Updates from group members

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Profile Updates</li></li></ul><li>Linkedin Groups <br />Group members receive automatic updates = invitations to share knowledge<br />

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Linkedin Answers<br /><ul><li>New Partners, Customers

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Recommendations

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Networking

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Responding to reporters</li></li></ul><li>Linkedin Answers<br /> <br />

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Linkedin for Business<br />Share news<br />Direct feedback from contacts<br />

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Linkedin Answers <br />Point to questions/<br />Recommend Answers<br />

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Linkedin Answers<br /><ul><li>NewBusiness

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Recommending spokesperson

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Networking

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Responding to reporters</li></li></ul><li>Example: Commenting to assist<br />

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Linkedin Answers <br />Make them an <br />EXPERT<br />

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Create Linkedin account or become more active<br />Complete your profile <br />Use the status feature<br />Join interesting/valuable groups<br />Monitor updates/group updates<br />Be the expert – post/respond/share in Answers<br />What Now?<br />

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Follow<br />Engage<br />Interest<br />Market<br />

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What do people really “tweet” about?<br />Source: @Audreytan<br />

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What is the value of Twitter?<br />

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Capture/share significant events as they happen<br />

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Twitter Super Stars: thought leadership<br />listening/responding (comcastcares)<br />adding value/sharing information<br />building personal brand<br />Now, let’s head over to www.twitter.com/pamperry<br />

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Jump on Immediate Opportunities<br />

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ROI: Media Coverage<br /><ul><li>Saw@ProfNet seeking sources by noon same day.

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Responded to writer

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Client’s inclusion in the article later that same day</li></ul>CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman<br />

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ROI: Thought Leadership<br />

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What Now?<br /><ul><li>Jump right in!

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Create profile including picture and bio

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Gather your followers

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Start following us – we will follow you back! @pamperry

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Check out who your followers are following

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Search by keyword (Twitter search)

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Before following, read user’s streams to determine:

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If they are active

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Value of their content</li></li></ul><li><ul><li>Just tweet!

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Address people in your posts to start relationships - @ DM & RT them

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Ask questions/answer questions

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Be patient – 3 month rule

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Follow proper Twitter etiquette</li></ul>What Now?<br />

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Top 5 reasons others might not follow you – it’s nothing personal<br />You don’t have a bio or picture<br />You don’t have any updates<br />You have a lot of updates but are just talking to yourself<br />You are following 2000 people and only 50 are following you<br />All talk; no conversation<br />

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This is where it all starts – the blog is your springboard to Brand online….<br />You must: write, comment, engage, learn & share! <br />

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Let’s look at some blogs<br />www.MinistryMarketingSolutionsblog.com<br />

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How to find blogs?<br /><ul><li>Search Sites for Finding Blogs appropriate to comment on:</li></ul>Search Key words <br /><ul><li>Google Blogs www.blogsearch.google.com

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Technorati www.technorati.com

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My Blog Log www.mybloglog.com

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Bloglines www.bloglines.com</li></li></ul><li>Why comment on blogs?<br /><ul><li>Develop relationships with influencers and communities within your industry

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Become a trusted, credible source of information

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Shares your vast expertise and knowledge

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Develop relationships with influencers

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See and Be Seen</li></li></ul><li>Conversation Do’s & Don’ts<br />Do<br /><ul><li> Be honest, transparent and authentic

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Provide ideas & advice around subjects you are knowledgeable about

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Refer people to additional information</li></ul>Don’t<br /><ul><li> Add “me too” responses

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Be a salesperson or a promoter

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Don’t bash the competition

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Ask to trade links</li></li></ul><li>Bad examples of Self-promotion<br />Self-promotion<br />GOT 5 MINUTES? 24/7 U Can Listen in on this 5 MINUTE Call that's changing lives around the country. 64X-XXX-0034<br />Where can you find Acai Berry, Mangosteen, Noni, Pomegrante AND Goji ALL in ONE Antioxidant Drink? ONLY <br />HER<br />WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon<br />

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Next steps<br /><ul><li>Start reading/lurking period

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Pay attention to tone/comments

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Look for topics of interest and expertise

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Jump in

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Watch for follow up comments</li></ul>So, in 2010 hit the ground running~ I have a special offer to you who showed up!<br />What Now?<br />

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Final Thoughts<br />Cut throw the clutter – deliver content. <br />Know the keywords<br />Follow the leaders<br />Comment on Blogs<br />Buy a book a month – see the “recommended reading” list and plan to READ. <br />You will get the Social Media handbook and will have all the tools, tips and techniques I use daily. <br />This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010. <br />

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Promote & Defend Your Brand So, you ask “where do you start, again?” <br />Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd<br />Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com<br />www.chocolatepagesnetwork.com<br />www.ezinearticles.com<br />www.myspace.com<br />www.blogtalkradio.com<br />www.plaxo.com<br />www.digg.com<br />It’s about building a list of friends, followers and fans……<br />

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Have Fun!Engage The Media, Attract them as “friends”<br />Be Genuine! Be a giver! <br />Quick “take away tools” to do today! Use these secrets!<br />Eventbrite.com <br />Set up your Google profile (get on first page of google)  <br />Amazon.com - post reviews<br />www.search.twitter.com find people with a problem…and give them a solution. Engage them first!<br />Craigslist.com – post links <br />Mikago.com – screen share now<br />Freewebsite tool: http://bit.ly/websitesforfree<br />www.pamperry.aweber.com<br />Twitter: @pamperrypr<br />Specializing in Online PR Campaigns<br />