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Pam Perry's Branding & Social Media Marketing Presentation

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Brand like a superstar using twitter, facebook, linkedin and youtube - podcast too. In this presentation, I go over all this. I did a 90-minute teleclass.

The audio from this presentation is available at http://www.pamperryonline.com. Get the "Stand OUT, Get noticed and Get more Business & MORE BUZZ with Social Media & Public Relations"

See http://www.christianbookbuzzonline.com to get the free mp3 on book marketing & PR.

www.pamperrypr.com - Shop the PR Pro Shop for up to date tools and products.

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Pam Perry's Branding & Social Media Marketing Presentation

  1. 1. Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations<br />
  2. 2. Welcome<br />“Those the show up, go up” <br />(You are going behind the curtain)<br />
  3. 3. My story…but first…sign into “my world” – www.beam123.com<br />
  4. 4. Pam Perry is a marketing whiz on an almost immortal mission.<br />Fueled by Starbucks coffee and spiritual zeal, she works diligently drumming<br />up publicity for her biggest client: God.<br />"I'm pitching for my client, but I'm also pitching the Good News," of Jesus,<br />said Perry, owner of Ministry Marketing Solutions, a Farmington firm for Christian churches and authors. "What I do, I consider it both a ministry and a business."<br />“I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another.<br />Aint God Good!!! Thanks!!!”<br />Tony A. Gaskins Jr.<br />
  5. 5. What are the goals of this teleseminar? <br />Learn what it takes to build your brand online<br />How to use amp up your traditional PR tactics in social media <br />Learn the “law of attraction” to attract clients, buyers, media and more….<br />d) Learn how to get more of the three “F”s*<br />*friends, follower & fans<br />
  6. 6. First Things First<br />What is Public Relations?<br />
  7. 7. It’s communicating with your audiences<br /><ul><li>Tell a story through the media (press, bloggers)
  8. 8. Announce a new book
  9. 9. Educate your audiences
  10. 10. Celebrate milestones
  11. 11. Hold special events</li></li></ul><li>Why Do We Do It?<br />The purpose of marketing & branding<br />
  12. 12. To Increase Awareness and Drive Sales<br /><ul><li>Awareness = engagement
  13. 13. Engagement = trust
  14. 14. Trust = belief
  15. 15. Belief = possibilities
  16. 16. Possibilities = purchases
  17. 17. Purchases = customers
  18. 18. Customers = Cha-Ching </li></ul>& money - so you can keep doing what you love!<br />
  19. 19. How do you do get started with limited technical knowledge & minimal PR Expertise?<br />1.Understand your brand<br />2. What do you want to be “known” as?<br />3. Who do you want to attract? Your target?<br />4. How do you want to position yourself in this target?<br />
  20. 20. Public Relations 101 Tactics<br /><ul><li>Content: Spokesperson, Key messages, Website, books, articles, etc.
  21. 21. Announcements/Press Releases
  22. 22. Wire services: PRNewswire, BlackPR.com, PR.com, etc.
  23. 23. Media Outreach
  24. 24. Local & national media: print, radio, TV & magazines
  25. 25. Events
  26. 26. Book signings, seminars, cause marketing efforts, local charity events, special receptions</li></li></ul><li>Social Media’s Impact on PR Practices?<br />The Quickest Way to Get Known<br />
  27. 27. Talking WithNot At<br />
  28. 28. Why Do We Use It?<br />Create curiosity & deliver content. <br /> Cheap & Fast! <br />Social Networking is BIG business! <br />
  29. 29. Building relationships – old vs. new<br />
  30. 30. It’s simple<br /><ul><li>Social Media gives us new tools to share some of yourself and your business</li></ul>Blogging, podcasting, streaming, tweeting… <br />Develop relationships with influencers & target audience<br />Build an online following of “raving fans” or a “tribe”<br />Share vast expertise and knowledge – become known as an “expert”<br />Be seen and be heard<br />
  31. 31. Where Do You Start?<br />
  32. 32. YOU – personally<br />are likely on<br />
  33. 33. Celebrate your Fans<br />Join Groups<br />Share links<br />Build your Network<br />
  34. 34. <ul><li>Your updates are fed to your contacts
  35. 35. Receive links to important events
  36. 36. Receive news from important influencers</li></li></ul><li><ul><li>Promote Company
  37. 37. Promote Events</li></ul> Introducing the New Online Publicity Campaign by Ministry Marketing Solutions! <br /><ul><li>Promote Clients</li></ul>Now, let’s head over: www.facebook.com/pamperrypr and www.facebook.com/pamperryfanpage<br />
  38. 38. Saw Facebook update from reporter writing feature story on client’s competitor. <br />Quickly contacted and offered additional sources; secured an interview for client that day. <br />Client was prominently included in story they would have otherwise been left out of. <br /> USA Today<br />Email Professionals Help Get the Word Out<br />By, Jefferson Graham<br />Other examples from MMS Email marketing campaigns:<br />Ty Adams (700 Club & secured national book contract with Time Warner)<br />Monique Robinson (Life Today and James Robison)<br />Bellandra Foster (CBN News)<br />ROI: Media Coverage<br />
  39. 39. Create a professional fan page or group<br />Keep updates consistent<br />Cross-post content (blog, video, URLs, etc.)<br />Ask friends, partners, customers to join<br />Be smart – it is not an open invitation to pitch media<br />What Now?<br />
  40. 40. Show Thought Leadership<br />Research<br />Build your Network<br />
  41. 41. <ul><li>Notifications from contacts
  42. 42. Updates from group members
  43. 43. Profile Updates</li></li></ul><li>Linkedin Groups <br />Group members receive automatic updates = invitations to share knowledge<br />
  44. 44. Linkedin Answers<br /><ul><li>New Partners, Customers
  45. 45. Recommendations
  46. 46. Networking
  47. 47. Responding to reporters</li></li></ul><li>Linkedin Answers<br /> <br />
  48. 48. Linkedin for Business<br />Share news<br />Direct feedback from contacts<br />
  49. 49. Linkedin Answers <br />Point to questions/<br />Recommend Answers<br />
  50. 50. Linkedin Answers<br /><ul><li>NewBusiness
  51. 51. Recommending spokesperson
  52. 52. Networking
  53. 53. Responding to reporters</li></li></ul><li>Example: Commenting to assist<br />
  54. 54. Linkedin Answers <br />Make them an <br />EXPERT<br />
  55. 55. Create Linkedin account or become more active<br />Complete your profile <br />Use the status feature<br />Join interesting/valuable groups<br />Monitor updates/group updates<br />Be the expert – post/respond/share in Answers<br />What Now?<br />
  56. 56. Follow<br />Engage<br />Interest<br />Market<br />
  57. 57. What do people really “tweet” about?<br />Source: @Audreytan<br />
  58. 58. What is the value of Twitter?<br />
  59. 59. Capture/share significant events as they happen<br />
  60. 60. Twitter Super Stars: thought leadership<br />listening/responding (comcastcares)<br />adding value/sharing information<br />building personal brand<br />Now, let’s head over to www.twitter.com/pamperry<br />
  61. 61. Jump on Immediate Opportunities<br />
  62. 62. ROI: Media Coverage<br /><ul><li>Saw@ProfNet seeking sources by noon same day.
  63. 63. Responded to writer
  64. 64. Client’s inclusion in the article later that same day</li></ul>CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman<br />
  65. 65. ROI: Thought Leadership<br />
  66. 66. What Now?<br /><ul><li>Jump right in!
  67. 67. Create profile including picture and bio
  68. 68. Gather your followers
  69. 69. Start following us – we will follow you back! @pamperry
  70. 70. Check out who your followers are following
  71. 71. Search by keyword (Twitter search)
  72. 72. Before following, read user’s streams to determine:
  73. 73. If they are active
  74. 74. Value of their content</li></li></ul><li><ul><li>Just tweet!
  75. 75. Address people in your posts to start relationships - @ DM & RT them
  76. 76. Ask questions/answer questions
  77. 77. Be patient – 3 month rule
  78. 78. Follow proper Twitter etiquette</li></ul>What Now?<br />
  79. 79. Top 5 reasons others might not follow you – it’s nothing personal<br />You don’t have a bio or picture<br />You don’t have any updates<br />You have a lot of updates but are just talking to yourself<br />You are following 2000 people and only 50 are following you<br />All talk; no conversation<br />
  80. 80. This is where it all starts – the blog is your springboard to Brand online….<br />You must: write, comment, engage, learn & share! <br />
  81. 81. Let’s look at some blogs<br />www.MinistryMarketingSolutionsblog.com<br />
  82. 82. How to find blogs?<br /><ul><li>Search Sites for Finding Blogs appropriate to comment on:</li></ul>Search Key words <br /><ul><li>Google Blogs www.blogsearch.google.com
  83. 83. Technorati www.technorati.com
  84. 84. My Blog Log www.mybloglog.com
  85. 85. Bloglines www.bloglines.com</li></li></ul><li>Why comment on blogs?<br /><ul><li>Develop relationships with influencers and communities within your industry
  86. 86. Become a trusted, credible source of information
  87. 87. Shares your vast expertise and knowledge
  88. 88. Develop relationships with influencers
  89. 89. See and Be Seen</li></li></ul><li>Conversation Do’s & Don’ts<br />Do<br /><ul><li> Be honest, transparent and authentic
  90. 90. Provide ideas & advice around subjects you are knowledgeable about
  91. 91. Refer people to additional information</li></ul>Don’t<br /><ul><li> Add “me too” responses
  92. 92. Be a salesperson or a promoter
  93. 93. Don’t bash the competition
  94. 94. Ask to trade links</li></li></ul><li>Bad examples of Self-promotion<br />Self-promotion<br />GOT 5 MINUTES? 24/7 U Can Listen in on this 5 MINUTE Call that's changing lives around the country. 64X-XXX-0034<br />Where can you find Acai Berry, Mangosteen, Noni, Pomegrante AND Goji ALL in ONE Antioxidant Drink? ONLY <br />HER<br />WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon<br />
  95. 95. Next steps<br /><ul><li>Start reading/lurking period
  96. 96. Pay attention to tone/comments
  97. 97. Look for topics of interest and expertise
  98. 98. Jump in
  99. 99. Watch for follow up comments</li></ul>So, in 2010 hit the ground running~ I have a special offer to you who showed up!<br />What Now?<br />
  100. 100. Final Thoughts<br />Cut throw the clutter – deliver content. <br />Know the keywords<br />Follow the leaders<br />Comment on Blogs<br />Buy a book a month – see the “recommended reading” list and plan to READ. <br />You will get the Social Media handbook and will have all the tools, tips and techniques I use daily. <br />This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010. <br />
  101. 101. Promote & Defend Your Brand So, you ask “where do you start, again?” <br />Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd<br />Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com<br />www.chocolatepagesnetwork.com<br />www.ezinearticles.com<br />www.myspace.com<br />www.blogtalkradio.com<br />www.plaxo.com<br />www.digg.com<br />It’s about building a list of friends, followers and fans……<br />
  102. 102. Have Fun!Engage The Media, Attract them as “friends”<br />Be Genuine! Be a giver! <br />Quick “take away tools” to do today! Use these secrets!<br />Eventbrite.com <br />Set up your Google profile (get on first page of google)  <br />Amazon.com - post reviews<br />www.search.twitter.com find people with a problem…and give them a solution. Engage them first!<br />Craigslist.com – post links <br />Mikago.com – screen share now<br />Freewebsite tool: http://bit.ly/websitesforfree<br />www.pamperry.aweber.com<br />Twitter: @pamperrypr<br />Specializing in Online PR Campaigns<br />